Essays on PepsiCo

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product…

The distinctiveness of KEF lies in the Colonel’s secret recipe, a unique blend of 11 herbs and spices. This recipe is securely kept in a Kentucky vault and known to only a few individuals, resulting in the distinctive taste of KEF. With its renowned international reputation, KEF continues to dominate the chicken segment. Cuff’s prior…

SodaStream a maker of place carbonation machines that allows consumers to do their ain bubbly drinks. may keep the key in interrupting industry giants like Coca­Cola and PepsiCo. Their instant drink device combines tap H2O flavored sirup and Cdioxide gas in a reclaimable bottle that’s endangering industry leaders. Although at­home sodium carbonate production began in…

Introduction: For the financial year ending January 31, 2003, retailing giant Wal-Mart reported revenues of $244. 5 billion, making it the world’s largest company. The company topped Fortune’s list of the world’s largest companies for the second year in succession Wal-Mart to emerge such a dominant player in the retailing industry. Wal-Mart’s success story is…

India, a“sovereign, socialist, secular, democratic republic” (India 2010), has a nationalist and protectionstic political landscape with foreign-biased policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e. g. PepsiCo had to promote under Lehar Pepsi)….

This case presents a scenario where PepsiCo, a company known for its successful acquisitions of food chains to expand its business, has to weigh its options whether or not to acquire Carts of Colorado, a merchandiser of mobile food carts and kiosks and California Pizza Kitchen, a big name in the casual dining segment. PepsiCo,…

Introduction Company Overview Cadbury Beverages, Inc. s the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer, located in London, England; worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC is the world’s first soft drink maker and 4th largest soft drink marketer with a market share of 3. 4%…