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Essays on PepsiCo

We found 7 free papers on PepsiCo

Essay Examples

A Completed Analysis of Marketing Plan for Pepsi New Zealand


Marketing Communications




Pricing strategies

Target market

Words: 5801 (24 pages)

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product…

KFC and Colonel’s Secret Recipe Analysis


Fast food restaurant


Strategic Management


Supply Chain

Words: 2749 (11 pages)

The distinctiveness of KEF lies in the Colonel’s secret recipe, a unique blend of 11 herbs and spices. This recipe is securely kept in a Kentucky vault and known to only a few individuals, resulting in the distinctive taste of KEF. With its renowned international reputation, KEF continues to dominate the chicken segment. Cuff’s prior…

Manufacturer SodaStream Case Sample



Words: 1166 (5 pages)

SodaStream a maker of place carbonation machines that allows consumers to do their ain bubbly drinks. may keep the key in interrupting industry giants like Coca­Cola and PepsiCo. Their instant drink device combines tap H2O flavored sirup and Cdioxide gas in a reclaimable bottle that’s endangering industry leaders. Although at­home sodium carbonate production began in…

Business Strategy Case Study




Pricing strategies




Words: 4084 (17 pages)

Introduction: For the financial year ending January 31, 2003, retailing giant Wal-Mart reported revenues of $244. 5 billion, making it the world’s largest company. The company topped Fortune’s list of the world’s largest companies for the second year in succession Wal-Mart to emerge such a dominant player in the retailing industry. Wal-Mart’s success story is…

Coca-Cola and Pepsi-Cola Case Study

Corporate Social Responsibility



Social responsibility


Words: 1661 (7 pages)

India, a“sovereign, socialist, secular, democratic republic” (India 2010), has a nationalist and protectionstic political landscape with foreign-biased policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e. g. PepsiCo had to promote under Lehar Pepsi)….

Pepsi Co. Strategy Analysis

Competitive Advantage

Fast food restaurant

Food Industry




Strategic Management

Words: 3345 (14 pages)

This case presents a scenario where PepsiCo, a company known for its successful acquisitions of food chains to expand its business, has to weigh its options whether or not to acquire Carts of Colorado, a merchandiser of mobile food carts and kiosks and California Pizza Kitchen, a big name in the casual dining segment. PepsiCo,…

Cadbury Case Study


Business Process



World Wide Web

Words: 3259 (14 pages)

Introduction Company Overview Cadbury Beverages, Inc. s the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer, located in London, England; worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC is the world’s first soft drink maker and 4th largest soft drink marketer with a market share of 3. 4%…

Frequently Asked Questions about PepsiCo

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How would you describe Pepsi?
Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can, and that is another reason Coke suffered by comparison. ... Turning to nutritional content, Pepsi has slightly more sugar, calories, and caffeine.
What is PepsiCo known for?
Our portfolio of snacks, soft drinks, dairy, juices and grains, encompasses world famous brands such as Pepsi, Lay's, Doritos, 7UP, Tropicana and Quaker Oats, alongside our much-loved, local and regional brands including Walkers crisps, Alvalle Gazpacho, Duyvis nuts and Agusha baby food.
What is the main idea of Pepsi?
Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. This reflects our ambition to win sustainably in the marketplace and accelerate our top line growth, whilst keeping our commitment to do good for the planet and our communities.
Why is PepsiCo so successful?
Much of the company's success comes from the fact that it consistently stays in touch with changing trends and lifestyles, and gives consumers the tastes and conveniences they desire.

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