Essays on Sales Page 15

EXECUTIVE SUMMARY Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on…

Analysis of the Dynacorp Case through a Political Lens Dynacorp is a global information systems and communications business. In 1990, the company experienced a decline in earnings compared to previous years. As a result, the CEO attempted to improve the company’s performance by restructuring its design. In this paper, I will analyze Dynacorp through a…

Founded in 1989, Natureview Farm, Inc. is a small yogurt manufacturer. The current management team consists of, Barry Landers, CEO, Jim Wagner, CFO, Christine Walker, VP of marketing, Walter Bellini, VP of sales, Jack Gottlieb, VP of operations, and Kelly Riley, assistant marketing director. In 1997, Natureview received equity from a venture capital firm to…

Jones Blair Company is a paint manufacturer based in Dallas-Fort Worth (DFW) and serves Texas, Oklahoma, New Mexico, and Louisiana. Their manufacturing plant produces architectural paint as their primary product line. Along with paint, they also provide painting sundries to customers, branded with the Jones Blair logo even though they are not manufactured by the…