Essays on Sales Page 15

In 1999 Autobytel. com was leader in the online car referral business amongst a very competitive market. The online car referral concept was based on giving the consumer a way to shop for automobiles online that didn’t involve going to a dealership and dealing with high pressured sales. When time came to buy the automobile…

EXECUTIVE SUMMARY Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on…

Analysis of the Dynacorp Case through a Political Lens Dynacorp is a global information systems and communications business. In 1990, the company experienced a decline in earnings compared to previous years. As a result, the CEO attempted to improve the company’s performance by restructuring its design. In this paper, I will analyze Dynacorp through a…

Founded in 1989, Natureview Farm, Inc. is a small yogurt manufacturer. The current management team consists of, Barry Landers, CEO, Jim Wagner, CFO, Christine Walker, VP of marketing, Walter Bellini, VP of sales, Jack Gottlieb, VP of operations, and Kelly Riley, assistant marketing director. In 1997, Natureview received equity from a venture capital firm to…