Feasibility Study of a Convention Center

A convention centre is a large building that is designed to hold a convention, where individuals and groups gather to promote and share common interests. Convention centres typically offer sufficient floor area to accommodate several thousand attendees. Very large venues, suitable for major trade shows, are sometimes known as exhibition centres.

International Convention centres typically have at least one auditorium and may also contain concert halls, lecture halls, meeting rooms, and conference rooms. Some large resort area hotels include a convention centre. It is purpose-built to provide facilities for conferences, and events. Domestic demand also peaks during this period, reinforcing the industry’s seasonal pattern.

Conventions and Catering Services are a source of shoulder and off-season demand, and these kinds of events generate high expenditure and often include add-on leisure travel. Other Convention Centre has some capability for hosting small to medium sized at present (up to 1000 delegates), and has hosted some reasonably large events. It faces increasingly significant constraints and competitive disadvantages when compared to national facilities and locations, especially when compared to our closest competitors.

In Local situation, Convention Centre is just a part of a hotel. Here in Zamboanga City, the biggest hotel is the Garden Orchid Hotel. They have a Convention Centre where in you can book your reservation. For a total of 10,000php and above, you need to have a down payment of 5,000php while 3,000php for a total of 10,000php and below. This is non-refundable.

This current international and national situation motivates us to establish a Convention Centre and Catering Services because Zamboanga is not currently competitive in national association conferences, Zamboanga City is often passed by because it lacks an international standard facility of an appropriate scale. So, by the Objectives and aims of Noblesse Convention Hall and Catering Services, involves winning events over competing countries and hosting them with minimal compromises. We will do our best to foresee things, do more in depth research about the establishment and will always have a Contingency Plan.

HRM Students. This study will give an insight to those Hotel and Restaurant Management graduates on how they are going to manage a convention center whenever they will engage to this particular business and also, for the employment and enhancement of skills for the new recruited.

Hospitality Industry. Develop more convenient services for the clients and contribute more options in terms of hospitality services.

Tourism Industry. Rapid growth, increased competition and shifting consumer trends make tourism a demanding industry to navigate. Changes represented by the emerging growth of competing destinations, the expansion of convention facilities worldwide, funding accountability, and security and travel concerns present constantly evolving challenges and opportunities for destinations and businesses serving the travel and tourism industries.

Economy of Zamboanga City. Often conceived to support economic growth and development, convention centers serve to provide a location for meetings, conventions, trade shows, public shows, the arts, and local interests. Because our development and operations typically involve taxpayer investment, benefits are measured in terms of out-of-town visitors, occupied room nights, incremental taxes, and sales. The success of a center is measured by its ability to generate economic benefit for the community.

Noblesse Convention Hall and Catering Services aims to:

• Build relationships with investors, secure management contracts and successfully manage the convention centre’s investments, underpinning asset values.
• Establish long term-human experience about different services such as Fine Dining, Buffet and other.
• Provide a high quality products and services provide customer’s satisfaction.
• Offer more comfortable facilities and equipments to be used in every event.
• Achieve levels of profit sufficient to provide for reinvestment and suitable returns to shareholders and investors.
• Manage convention halls by human resource policies which encourage and reward individual and unified effort and achievement, provide training and personal development opportunities and create a working environment in which staff can feel a real sense of job involve.
• Adopt best commercial practice and ethical standards in dealing with clientele, suppliers of goods and services and other contacts.
• Seek to comply with all statutory legislation and other external relevant authorities. Define and keep under review Company policy, allowing flexibility for local requirements.

The proponents used primary data gathering to support the feasibility study. There are one thousand seventeen (1,017) registered residents in Barangay Pasonanca, Zamboanga City. The proponents conducted survey to the randomly selected thirty (30) respondents to obtain their opinions regarding the Convention Hall. This sampling technique is Random Sampling Technique which was used by the proponents to determine respondent’s insights and preferences regarding the proposed business. These chosen thirty (30) respondents are residing near the proposed location of the Convention Centre. We selected them because we believe that their insights and opinions matters much in the said establishment.

This feasibility study was conducted at Brgy. Pasonanca, Zamboanga City. The respondents will be the selected (30) thirty residents among the 1,017 total number of population of Brgy. Pasonanca. This chosen (30) thirty respondents are used by the proponents to represent the total population of the barangay and determine their insights about the proposed Convention Hall.

The following are the terms that are operationally used in the study:

1. Auditorium. This term means Hall or lecture room: a hall or a building with a hall that is used for lectures, concerts, and other events. The promoters will locate two (2) Auditorium in this Convention Hall.
2. Catering. A business which you are going to provide Food Service at a remote site or a site such as a hotel, public house or other location. The noblesse also offers this kind of service to give more convenient to our clientele.
3. Convention Centre. A large building or group of building designed for Convention and industrial show. The proposed business of the promoters which is the “Noblesse” is a Convention Hall.
4. Management. The act or skill of controlling and making decisions about a business, department, sports team and the process used by Managers in deciding on how to use something.
5. Sampling Technique. In statistics, quality assurance, & survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population.
6. Off-season. A period of time when travel to a particular place is less popular and prices are usually lower. A part of the year marked by a cessation or lessening of normal activity, as of a business.

A Convention Center is often conceived to support economic growth and development, convention centres serve to provide a location for meetings, conventions, trade shows, public shows, the arts, and local interests because their development and operations typically involve taxpayer investment, benefits are measured in terms of out-of-town visitors, occupied room nights, incremental taxes, and sales. The success of a centre is measured by its ability to generate economic benefit for the community.

The Noblesse Convention Hall and Catering Services offers a venue for various occasions like weddings, birthdays, conferences, conventions and etc. It serves a delightful, mouth- watering and delicious menu with outstanding services where price is reasonable and affordable. The atmosphere is so accommodating, coupled with convenient furniture where one can feel relax and comfortable. It is also a child friendly place where in the children can enjoy the view on nature that can be seen in the lobby.

The building can cater at least 150 head in every conference room or reception. The said place is just accessible to transportation too that cause no hassle at all. The environment and surroundings also provides a healthy fresh air that everyone surely loves. Moreover, the proponents will provide advertisements, online ads in our official website and brochures where customer can choose their desired services they wish to avail.

The Noblesse Convention Center and Catering Services is a Corporation form of business ownership which will handle the management of the business. There is a store manager who is overall in charged for the day-to-day operation of the business. Also, there are 2 assistant managers who are assigned at the back-up plans, and other things that the general manager is not capable of doing so. One is assigned at the technical aspect and the other is assigned at the market aspect. At the present, the establishment has the total of 23 employees and as the business grows, new employees will be hired for the minor business operations. Through an organized organizational structure, there will be smooth operations of the business.

The person(s) appointed will be expected to take part in some or all of the following: Jointly coordinates all services structured to assure the proper management of the Convention Centre’s events. Provision of advice and support to Departments on a wide range of training of employees and development issues. Managing in-service and external training activities including management of budgets. Designing, organizing and delivering different forms of services that can attract patrons.

Provides leadership and training to all mid-level supervisors relative to employee actions. Assures that consistency exists in all departments relative to City and Convention Center personnel policies, rules, and procedures. Continuous learning in relation to best practice and new ideas in Convention Centre and other aspects of staff development. Managing and developing staff in the Civil Service Training and Development Centre. Ongoing liaison with other service providers engaged in the delivery of products and services.

Such other functions as may from time to time be required to fulfill the business objectives of Noblesse Candidates should note that on appointment, some travel may be required to deliver training in regional locations and when this occurs, appropriate travel and subsistence arrangements will apply. Effective practices/programs for provision of quality customer service and monitoring of service delivery. Principles and practices of public administration, municipal budgeting and expenditure monitoring, supervision, and public building management. Job Specification

Required Knowledge, Skills, and Abilities:

• Must have comprehensive knowledge of human resources, labor relations, training and development, and administering policies and procedures.
• Must have good knowledge of public assembly facilities services and practices.
• Must have the ability to communicate effectively, both orally and in writing.
• Must be able to effectively interact with elected officials, government and business leaders and executive level representatives.
• Must have the ability to establish effective working relationships with clients and co-workers.
• Must have the ability to interview, select, and place job applicants.
• Must have good personnel management skills and knowledge of long-range planning practices, administrative analysis, and public and community relations.
• Must have good negotiating skills.
• Must have good leadership skills.
• Must have a strong focus on quality customer service.
• Good motivational skills and be capable of working well on one’s own or as a member of a team. 12. A proven record of willingness to take the initiative and adopt a proactive approach.

Recruitment and Selection Process

1. Sourcing – Our establishment initially sources employees from its deep professional relationships as well as conferences and data base searches.
2. Screening – Applicants are screened through our proprietary system, which analyzes the funds both on a relative peer group basis as well as stand-alone basis.
3. Evaluation – The evaluation goes through a detailed due diligence process including an analysis of the asset management firm, its investment process, risk management and operations.
4. Selecting – After thorough assessments of the funds, an approved list of applicants and products are constructed.
5. Monitoring – continuous risk monitoring for performance, style drift and organizational changes.