Introduction to HUL
HUL, which is the largest FMCG Company in India, has a 75-year legacy and influences the lives of approximately two-thirds of the Indian population.
HUL strives daily to build a brighter tomorrow, by offering brands and services that not only enhance people’s well-being and appearance, but also generate positive outcomes for society.
The Company offers a diverse range of products that are essential to daily life in India, including soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream and water purifiers. These indispensable items are utilized by many individuals throughout the country. The impressive portfolio consists of well-known household brands such as Lux, Lifebuoy, Surf Excel, Rin,Wheel,Fair & Lovely,Pond’s,Vaseline,Lakme,Dove,Clinic Plus,Sunsilk,Pepsodent,
Closeup,Axe,Brooke Bond,Bru,
Knorr,Kissan,Kwality Wall’s and Pureit.
The Company, with over 15,000 employees, has an annual turnover of Rs.17,523 crores (financial year 2009 – 2010). HUL is a subsidiary of Unilever, a global supplier of fast moving consumer goods present in more than 100 countries worldwide. Unilever has about a 52% shareholding in HUL and reported annual sales of approximately ˆ44.3 billion in 2010.
HUL Brand
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others. Its products are used by over 700 million Indian consumers. Sixteen of HUL’s brands were featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008)[3]. According to Brand Equity, HUL has the largest number of brands in the Most Trusted Brands List. It consistently has the largest number of brands in the Top 50, and in the Top 10 (with 4 brands).
With a distribution channel of 6.3 million outlets and ownership of 35 major Indian brands, the company’s diverse portfolio includes Kwality Wall’s ice.
