The poster is about HIV/AIDS awareness; it encourages people to know about their HIV/AIDS status so that they can be able to know how to fight the disease.
Knowing your status important because it will guide on how you live. In case you are HIV positive, you need to start taking ARV drugs and get an education on how to stop spreading the disease. When you are HIV negative, you should learn on safe ways of maintaining your status so as not getting the disease.
The slogan of the campaign is “you don’t have to be positive to think positive” meaning that people should not wait until they are positive for them to think about the effects of HIV/AIDS. The picture shows a naked man leaning on the wall; the man looks unhealthy and is disturbed by something. This is meant to show that people who are mostly in great danger of contracting HIV/AIDS are people who have unprotected sex. In the UK over 95% of people acquire HIV/AIDS through unprotected sex. In terms of age, 35 – 49 account for 48.5% of the cases, 50 – 64 stood at 29.9%; this meant that 70% of people contracting HIV/AIDS in the UK are middle-aged (Nat.org.uk, 2018). The campaign will be at selected locations which will be determined by the number of people with HIV/AIDS in the areas.
The awareness campaign will mostly target the areas that are highly concentrated with black people because despite the low percentage they hold in terms of general population, they account for 35% of the people infected (Nat.org.uk, 2018). The number of infected people in the urban areas is higher than that of people in the rural areas. However, the cost of care is mostly incurred by the people in the rural areas since the infected people return to the rural areas for health care and burial when death finally occurs. Additional objects that will be used for the campaign include microphones and speakers, printed t-shirt, caps and wristbands (Whole Whale, 2018). Projectors will also be used to show the audience statistical data and some clips of interviews with middle-aged people living with the disease.
The target audience is the middle-aged men and women because they always have a notion that the people who are in great danger of contracting HIV/AIDS are youths who indulge themselves in premarital sex. Most HIV/AIDS campaigns mainly target the youth and the middle-aged people are rarely addressed about the risks and prevention of the disease (Phillips et al., 2007). Many people are involving themselves in extra-marital sexual relationships mainly seeking satisfaction or because of influence from their peers. This has led to an alarming increase in the number of middle-aged people who are contracting HIV/AIDS (Phillips et al., 2007).
The bigger problem is that most of these people do not know about their status and the mostly realize when they are in the late stages of the disease. The main aim of the awareness campaign is to change the social behavior of the middle-aged individuals. Preventing HIV at youth stage is important because the youth will grow into an adult when they are HIV negative. That is why main focus will be that of the youth. The other reason why the campaign will target the middle class is that many parents die at a young age leaving young children hence high dependency ratio. Creating awareness will help this target groups to know how to leave positively with HIV or how to stay safe from contracting this virus.
