Examine the Culture: The Capos company brand is known as a culture that is fun, unique, and customer centered. The company has ten core values, which drives the culture of the company. The core values speak to the company’s culture. The values includes “embrace and drive change”, “create fun and a little weirdness”, ‘do more with less”, and “be humble” (Capos. Com). Number one for the company is to “deliver WOW through services” (Capos. Com). According to the company’s website delivering the WOW through services means delivering something innovated, unconventional, and something that is beyond what is expected (Capos. Mom). Due to this core value many costumers would agree that Capos. Com is top when it comes to customer services. The company shows their dedication for service by the way they have set up the companies operations. The company has a “customer loyalty department” who job it is to ensure the customer receives the best service possible and are mixed with other departments like the resources desk, quality assurance and anti-fraud teams (Boone and Kurt, 2012). Having this type of team makes a different in the service the customer of Capos. Com receives.
According to Boone and Kurt (2012), “Customers loyalty team members have the authority to send individual customers personal notes or request flowers for a wedding or anniversary celebration. They don’t need to ask permission to issue refunds or coupons or sky to give out their contact information” (Page 344). Many customers notice the difference when a customer service rep can issue a refund without having to get approval and will continue to go back to the site to make another purchase. This is a small policy but makes a big difference.
Another way the company show their loyalty to customer service is they post the customer service number at the top of every page on the website and the line is 24/7 (Spokesman at. El, 2012). Customer can call when they have a problem and not wait until the next business day. Explain how the selected organization showed the signs of the culture: Customer service is not the only factor that drives the company’s culture the company is also employee driven. Employee satisfaction is also a key component to great customer service; it is hard to have one with out the other.
The core values that has also shaped the company’s culture is “Create fun and a little weirdness” and “Be adventurous, creative, and open-mined” (Capos. Com). According to the website these values embodies the idea of embracing the uniqueness and diversity of the company’s employees while encouraging creativity, adventure, ND innovation with a hint of weirdness (Capos. Com). Due to the fact employees do not have to check with management to in order to help the customers, employee’s are tasked with coming up with out the box ways to provide better customer service (Spokesman at. El 2012; and Capos. Com). According to the Spokesman article, “Capos also encourages employees to respond spontaneously and warmly to customers… One Capos employee, for example, sent flowers to the funeral of a customer’s husband, an action that was taken without first checking with a supervisor. This gesture purportedly earned the company 30 loyal customers” (Page 67). Determine the factors that caused the organization to embody this particular culture: Innovation has been another key component for Capos. Com Inc.
The company itself was started by an innovated idea of having a large inventory shoe store online and it has continued to be innovated from offering free shipping to having an intelligent tracking system. Such innovation has been geared towards a productivity-driven practice. Normally inventory is stocked in a warehouse by stacking the shoes with the same brand by each there; however Capos tracks each pair of shoe allowing for random stacking and saves lots of time (Spokesman at. , el, 2012). This means the shoes or products gets to the consumer faster.
Determine what type of leader would be best suited for this organization: A company with a unique and fun culture like Capos would need a just as fun and unique leader. The leader of this company would need to be a transformational leader, one who leads by developing relationship with the employees and motivate them to complete goals (Cavetto, Moreno, and Bernard 2013). Having this type of leader would be important due to the fact the employees are expected to make decision without approval or impute from management. The culture of Capos. Mom rewards out of the box thinking and support being the company who does things differently. According to Lowe and Galen Crock, “Transformational leaders seek new ways of working, seek opportunities in the face of risk, prefer effective answers to efficient answers, and are less likely to support the status quo. Transformational leaders do not merely react to environmental circumstances–they attempt to shape and create hem” (1996). The leader of Capos, under the current culture has to be willing to be creative, think outside the box, and be willing to motive the employees.
If there is a decline in demand determine what the change in culture would need to be in response to this situation: One foreseeable decline would be lack the of sells and new customers. There are a lot of new sites that off offer shoes. There are now sites like Just FAA that offer to send one pair of shoes a month for one low price. Theses customer are getting the convenience of having an online stylist here they don’t have to do the shopping or searching for items they like.
