Marketing Research Project

Table of Content


  • Formulating a problem for more precised investigation or for developing hypothesis.
  • Establishing priorities for further research.
  • Gathering information about the practical problems for carrying out research one particular conjectural statements.
  • Increasing the analyst’s familiarity with the problem,
  • Clarifying the concepts. In general, exploratory research design is appropriate for any problem in which a very little knowledge is available.

Exploratory study is characterized by flexibility and informality. Exploratory Studies rarely used details (structured) questionnaire. These do not involve probability-sampling plans. Ingenuity, judgment are the part of such studies.

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Descriptive Research Design also called exploratory design. The descriptive study is typically concerned with determining frequency with which something occurs or how two variables vary together. A descriptive study requires a clear specifications of who, what, when, where, why and how aspects of the research. The characteristics of descriptive study are it is rigid and formal. The important fundamental weakness is- Descriptive Research does not find the cause and effect relationship among variables. Importance of Descriptive Research Points Descriptive Design is used when the purpose of research is covered under one or more of the following:

  • To describe the characteristics of certain groups, e. g. –Users of the product with different age, sex, education etc.
  • To estimate the proportion of people in a specified population who behave in a certain way, e. g. , a person who buys from a particular shop.
  •  To make specific prediction, e. g. , sales of a company’s product in each of the next 5 years.
  • To determine whether certain variables are associated, e. g. , income and use of a product.


Causal design helps us to find out the cause and effect relationship behind a situation. Causal research also experimental research. Experimentation is defined as a process where events occur in a setting at the discretion of the experimental, and control are used to identify the sources of variation in subject’s response. This research design says that sources of variation in subject’s response. This research design say that experimentation is a process of manipulating one variable in a controlled environment while holding all other variables constant in order to establish in order to establish a causal relationship.


  • Formulating the research process
  • Choice of research design .
  • Determine the source of data
  • Design data collection form
  • Sample size
  • Organizing and conducting field survey
  • Process and analyze the collected data
  • Preparing the Research Process


  • Step 1: FORMULATING THE RESEARCH PROBLEM: Preference of girls in selection of acne creams.
  • Step 2: CHOICE OF RESEARCH DESIGN: Descriptive Design and Casual Design
  • Step 3: DETERMINE THE SOURCE OF DATA: Girls up to the age of 25
  • Step 4: DESIGN DATA COLLECTION FORM: Filling questionnaire
  • Step 5: SAMPLE SIZE: 150
  • Step 6: ORGANISE AND CONDUCT FIELD SURVEY: Collect data from Delhi, Noida, Greater Noida
  • Step 7: PROCESS & ANALYZE THE COLLECTED DATA: Analyze the collected data through diagrammatic representation and find out which brand is preferable and why
  • Step 8: PREPARING THE RESEARCH REPORT: Marketing Research Project Report Executive summary We have been given the topic”


Research means systematic investigation and study of materials, sources etc in order to establish facts and reach conclusions. The main features of research are

  • Research always starts with a question or a problem.
  • Its purpose is to find answers to questions through the application of the scientific method.
  • it is systematic and intensive study directed towards a more complete knowledge of the subject studied.


Marketing research is the function which links the customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing performance and improve understanding of market as a process. In simple sentence, Marketing Research is a systematic and objective study of problems pertaining to the marketing of goods and services.


  • Structured and Non structured Questionnaire
  • Sampling Plan
  • Sampling Unit AN INDIVIDUAL
  • Sample size The sample size chosen was 150.
  • Sampling Method

The sampling method was only survey’s personal interview. The Questionnaire was framed in such a way to get continue response. And to achieve flexibility by asking certain open ended questions. The time constraints and various other factors were also kept in mind while framing the marketing research methodology.


Surveys have become so common in today’s world that the average person seldom questions the idea about the useful information that can be obtained in a particular manner. Various findings of one type or another are developed and are usually seen possible after the acceptance.

QUESTIONNAIRE: Questionnaire and observation are two basic methods of collecting data in marketing research. In questioning , data is collected by asking questions a formal list of such questions is called a questionnaire.


Versatility: Probably the greatest advantage of the questionnaire method is its versatility. Almost every problem of marketing research can be approached from the questionnaire point. Every marketing problem involves people. Therefore ideas related to the problem and the solution can be obtained by asking these people about the problems that they are facing.

Speed and Cost: Questionnaire is usually faster and cheaper than observing interviewee. It has moreover better gathering activities. As a result, less time is wasted in a questionnaire study.


Unwillingness of respondent to provide information: Most interviews are obtained at the sufferance of the respondent. In some cases potential respondent will refuse to take the time to be interviewed or will refuse to answer some specific questions about income or very personal subjects. Inability of respondent to provide information: Despite willingness to co-operate, many persons are unable to give accurate information on questions which the interviewer would like to ask. Respondent cannot furnish information because they are unable to remember the derived facts, or they have never known the facts.

INTERPRETATION: 37% of people prefer to go to mall for purchasing because in the malls they get all the essential elements which are desired by the customers like style, quality, look and comfort. After this the next preference is option  for movies for the most expected fact that watching movie in a PVR is very comfortable. Next there is a tie between option  and  which are for window shopping and spending their leisure time because people get a perfect environment to spend their time in a luxurious way.

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Marketing Research Project. (2018, May 12). Retrieved from

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