Consumer Analysis of Maxis

Findings and Analysis
Consumer Analysis
These are among the feedback that Maxis has analyze and with these, they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction.

Internal factor:
Strength
Weakness
Innovative culture
Strong management
Customer loyalty
Economics of scale
Weak supply chain
Weak brand

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External factor:-
Opportunity
Threat
Online market
Innovation
New service
New technology
New markets
New products
Intense competition
Volatile cost
Substitute product

Strengths
Innovative culture
An innovative culture helps Maxis to produce unique products and services that meet their customer’s needs. Innovative Culture (Maxis) will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. Strong management

Strong management can help Maxis reach its potential by utilizing strengths and eliminating weaknesses. Customer loyalty
When given a choice, customers are loyal to Maxis. Instead of targeting all customers, Maxis only needs to target new customers in order to grow their business.Customer Loyalty (Maxis) has a significant impact, so an analyst should put more weight into it. Customer Loyalty (Maxis) will have a long-term positive impact on the this entity, which adds to its value. Economics of scale

Economies of scale is the cost advantages that Maxis obtains due to size. The greater the volume, the greater the advantages. Weakness
A weak supply chain can delay the arrival of products to Maxis’s customers. Unnecessary delays can hurt Maxis over the long run, because customers will cancel orders.Weak Supply Chain (Maxis) has a significant impact, so an analyst should put more weight into it. Weak Supply Chain (Maxis) will have a long-term negative impact on this entity, which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.

Weak brand
A weak brand means Maxis can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand.Weak brand (Maxis) has a significant impact, so an analyst should put more weight into it. Weak brand (Maxis) will have a long-term negative impact on this entity, which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase costs. This statement will lead to a decrease in profits.

Oppurtunities
Online market
The online market offers Maxis the ability to greatly expand their business. Maxis can market to a much wider audience for relatively little expense.

Innovation
Greater innovation can help Maxis to produce unique products and services that meet customer’s needs. New service
New services help Maxis to better meet their customer’s needs. These services can expand Maxis’s business and diversify their customer base.New Services (Maxis) will have a long-term positive impact on the this entity, which adds to its value. New technology

New technology helps Maxis to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals.

New markets
New markets allow Maxis to expand their business and diversify their portfolio of products and services.

New products
New products can help Maxis to expand their business and diversity their customer base Threats
Intense competition can lower Maxis’s profits, because competitors can entice consumers away with superior product .Intense Competition (Maxis) has a significant impact, so an analyst should put more weight into it. Intense Competition (Maxis)will have a long-term negative impact on this entity, which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity, which subtracts from its value.

Volatile cost
Volatile costs mean Maxis has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect Maxis. Substitute product The availability of substitute products hurts Maxis’s ability to raise prices, because customers can easily switch to another product or service

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Consumer Analysis of Maxis. (2016, Jun 22). Retrieved from https://graduateway.com/maxis-swot/