Now, Nestle MILO® is made more affordable in an effort to make the popular beverage even more accessible to Malaysians. Nestle Malaysia made the announcement of the new prices for MILO® powder range during the official visit by Y. B. Dato’ Shahrir Abdul Samad, Minister of Domestic Trade and Consumer Affairs to the Nestle factory in Petaling Jaya.
The initiative is part of Nestle’s commitment to Nourishing Malaysia and to reward all loyal Nestle MILO® users throughout the country. MILO® has been available for close to 60 years in the country and Malaysia is often referred to as the ‘Land of MILO®’ as it is the world’s largest consumption of MILO. Malaysians grew up with MILO and is part of the nation’s daily consumption habit. The country hosts the largest MILO® factory in the world located at Nestle’s manufacturing complex in Chembong, Negeri Sembilan.
The Nestle MILO® produced in Malaysia is certified Halal, as are all the other Nestle products manufactured, marketed or distributed in Malaysia. Currently various MILO® products are manufactured at two Nestle factories namely in Petaling Jaya, Selangor and Chembong, Negeri Sembilan bringing enhanced value and nutrition to Malaysians and 19% of the total annual production is for the export market. This is in line with the company’s journey towards becoming the world’s leading reference company on Nutrition, Health and Wellness.
Currently, Nestle’s MILO® range of products include MILO® powder in Soft packs, MILO® powder in Tin, MILO® Fuze Original, MILO® Fuze Ais Kool, MILO® Fuze Cereal, MILO® Fuze Light, MILO® Fuze Mocha, MILO® Fuze Oats and MILO Gold® powder. “With prices of certain key commodities such as Milk Solids and Palm Oil going down, we are pleased to be able to pass on this price decrease to our consumers. Speaking at the event, Mr. Sullivan O’Carroll, Managing Director of Nestle (Malaysia) Berhad said that the new pricing is part of the company’s efforts to reward loyal consumers.
This is also in response and in support of the Malaysian Government’s efforts to minimise the effects of the current economic situation on the rakyat,” said O’Carroll. “We would like to contribute towards improving the quality of lives of our consumers through investment in R&D to ensure we develop safe and nutritious foods for the well-being of our consumers. We see this as our obligation in many ways to the societies that we work in that we provide products that meet their needs, particularly their nutrition needs,” he added.
With a presence of MILO® in almost every household in Malaysia, Nestle continuously innovates and renovates the nutritious chocolate malt beverage in order to offer Malaysians a superior product with the unique choco-malty taste that they love in MILO®. It has 10 good reasons why MILO® is not just any chocolate malt drink, namely: Natural goodness of malt, milk and cocoa. Only MILO® has Protomalt, the special Nestle malt extract with a mixture of different types of Carbohydrates that provide energy and nutrients the body needs.
Only MILO® has Actigen-E, a combination of 8 vitamins and 4 minerals high in magnesium with enriched levels of Vitamins B, Vitamin C and Calcium to optimize release of energy from food. High in Protein for the building and repair of body tissues. A mug of MILO® contains 3. 5g of Protein, which is 11% of a child’s (7-9 years) daily recommended nutrient intake. High in Calcium for strong bones and teeth; and Magnesium for better absorption of Calcium into the body.
High in Iron and Vitamin B12 for red blood cell formation; Vitamin C for iron absorption. Nutritionally balanced in Protein, Fats and Carbohydrate. Halal Assurance. Trusted heritage of MILO® – nourishment you can count on anytime, anyplace.
The great MILO® taste – the unique choco-malty taste that Malaysians love. Over the years, MILO® continues to nourish children in schools with millions of cups of ice-cold MILO® through its fleet of sampling vans. Since the 1950s, MILO® has also consistently played an important role in the development of sports in Malaysia, leading the way in nourishing an active and healthy nation.
For decades, MILO® has played an active role in supporting Malaysian sports and helps in the development of juniors at grassroots levels right up to supporting the Malaysian team in international sporting events. Annually, MILO® sponsors more than 200 events which include the MSSM MILO® Annual School Sports Award; National Junior Athletics Championships; MILO® Hidup Bola – Annual Futsal Tournament for under 16 and under.
Le Tour de Langkawi; SEA Games and the Malaysian contingent in the 2008 Summer Olympics in Beijing, China. MILO® was also responsible for initiating the “Malaysia Boleh! tag-line in 1992 as a battle cry to inspire the Malaysian contingent to the1993 Singapore Sea Games – which later became part of the nation’s battle cry to strive for excellence not only in sports but in all spheres of human endeavour.
Nestle’s manufacturing facility in Petaling Jaya, Selangor, was first opened in 1961. The factory covers a total land area of 50,300 sq meters with 30,300 sq meters of built-up area. The complex produces Nestle’s range of MILO® products, milk powder, culinary sauces and chilled dairy. Currently, the factory complex employs a total of 739 workers.
