“Mr Bean” ?Micro-environmental Factors (SWOT)

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Mr Bean is a well-respected market leader for soya bean related nutrient and drink in Singapore, with a strong market presence and the use of high-quality ingredients. However, there is minimal product distinction from its main competitors, limiting its potential for business diversification. Mr Bean can take advantage of co-branding and franchising opportunities, as well as tap into the emerging health-conscious market in Asia. Nevertheless, the possible threat of rising prices in soya beans or dairy products, copying rivals, and a shift in market trends may affect Mr Bean’s success. In terms of the macro-environmental factors in the Philippines, the literacy rate and snacking culture make it an appealing market, and Filipinos are increasingly aware of health concerns. The country’s technological infrastructure is developing, and the economy is reliant on foreign currency. Political issues still exist, but they are not expected to worsen.

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Mr Bean is the market leader for soya bean related nutrient and drink in Singapore It is a well-respected trade name, clinching many awards including the Established Brands Award and the Most Popular Brand Award for the 3rd back-to-back twelvemonth It has a strong market presence with 56 mercantile establishments island-wide. Merely the finest ingredients and highest class of NGMO ( Non genetically modified ) soybean bean is used in its merchandises

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There is minimum merchandise distinction from chief rivals. Mr Bean is dependent on a chief competitory advantage – the retail of soya bean merchandises. This might impede concern variegation should the demand originate It is a strong local trade name but presently has no international presence


Mr Bean can take to co-brand with other nutrient and drink concerns Mr Bean can besides trade name franchise to makers of other goods and services It can besides tap into a new international market – the emerging markets of health-conscious populaces in

Asia Threats

Mr Bean will be greatly affected if there is a rise in the monetary value of soya beans or dairy merchandises Mr Beans’ success might take to the possible menace of copying rivals There might be a displacement in the health-conscious market tendency, doing a lessening in the demand for such merchandises


Macro-environmental Factors ( STEEP )Social-Cultural

– Literacy rate of 96 % , doing the Philippines the third-largest English speech production state in the universe

– Main faith is Roman Catholicism

– Philippines has a strong snacking civilization

– Food on the spell is appealing to the mass market as they are by and large time-poor

– Filipinos are progressively cognizant of wellness concerns and are turning to healthy nutrient

– 25 % of the population are pupils who have high disbursement power ( Filipino Kids and Their Lifestyle, 2007, sec 1, par 9 )

– They are unfastened to foreign trade names


– Filipinos are comparatively tech-savvy

– There is consistent turning Internet use in Manila

Harmonizing to the research group BSBC Hook UAI, there was a 21.3 % addition in Internet users from 2002 to 2004 in Metro Manila ( Philippines Internet and Telecommunications Report, 2009, sec 2, par 3 )

– Philippines is a underdeveloped state with proper substructure

– Technical support for equipment in urban countries is easy accessible Economic

– GDP ( PPP ) : USD 327.2 billion in 2008 ( The World Fact Book, Philippines, 2009, sec 5, par 2 )

– The economic system consists chiefly of agribusiness, fabrication and excavation concerns

– It is taking towards going a developed state by 2020

– The economic system is reliant on foreign currency


– Petrol monetary values and energy costs are volatile and potentially unpredictable – Local resources should run into a respectable criterion and quality – Philippines is the world’s biggest manufacturer of coconuts, and third-largest manufacturer of bananas


– Political issues in the state still exist today ( eg. corruptness and policy inactiveness ) and are likely to go on. However, they will non acquire worse. ( Philippines Risk Rating Update, 2008, sec 1, par 2 ) – Harmonizing to PERC Ltd, Philippines has a hazard factor of about 5.5 ( 1 being the lowest, 10 being the most hazardous )

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“Mr Bean” ?Micro-environmental Factors (SWOT). (2017, Sep 16). Retrieved from


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