We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Get Offer

“Mr Bean” ?Micro-environmental Factors (SWOT)

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper


Mr Bean is the market leader for soya bean related nutrient and drink in Singapore It is a well-respected trade name, clinching many awards including the Established Brands Award and the Most Popular Brand Award for the 3rd back-to-back twelvemonth It has a strong market presence with 56 mercantile establishments island-wide. Merely the finest ingredients and highest class of NGMO ( Non genetically modified ) soybean bean is used in its merchandises

Don't use plagiarized sources. Get Your Custom Essay on
“Mr Bean” ?Micro-environmental Factors (SWOT)
Just from $13,9/Page
Get custom paper


There is minimum merchandise distinction from chief rivals. Mr Bean is dependent on a chief competitory advantage – the retail of soya bean merchandises.

This might impede concern variegation should the demand originate It is a strong local trade name but presently has no international presence


Mr Bean can take to co-brand with other nutrient and drink concerns Mr Bean can besides trade name franchise to makers of other goods and services It can besides tap into a new international market – the emerging markets of health-conscious populaces in

Asia Threats

Mr Bean will be greatly affected if there is a rise in the monetary value of soya beans or dairy merchandises Mr Beans’ success might take to the possible menace of copying rivals There might be a displacement in the health-conscious market tendency, doing a lessening in the demand for such merchandises


Macro-environmental Factors ( STEEP )Social-Cultural

– Literacy rate of 96 % , doing the Philippines the third-largest English speech production state in the universe

– Main faith is Roman Catholicism

– Philippines has a strong snacking civilization

– Food on the spell is appealing to the mass market as they are by and large time-poor

– Filipinos are progressively cognizant of wellness concerns and are turning to healthy nutrient

– 25 % of the population are pupils who have high disbursement power ( Filipino Kids and Their Lifestyle, 2007, sec 1, par 9 )

– They are unfastened to foreign trade names


– Filipinos are comparatively tech-savvy

– There is consistent turning Internet use in Manila

Harmonizing to the research group BSBC Hook UAI, there was a 21.

3 % addition in Internet users from 2002 to 2004 in Metro Manila ( Philippines Internet and Telecommunications Report, 2009, sec 2, par 3 )

– Philippines is a underdeveloped state with proper substructure

– Technical support for equipment in urban countries is easy accessible Economic

– GDP ( PPP ) : USD 327.2 billion in 2008 ( The World Fact Book, Philippines, 2009, sec 5, par 2 )

– The economic system consists chiefly of agribusiness, fabrication and excavation concerns

– It is taking towards going a developed state by 2020

– The economic system is reliant on foreign currency


– Petrol monetary values and energy costs are volatile and potentially unpredictable – Local resources should run into a respectable criterion and quality – Philippines is the world’s biggest manufacturer of coconuts, and third-largest manufacturer of bananas


– Political issues in the state still exist today ( eg. corruptness and policy inactiveness ) and are likely to go on. However, they will non acquire worse. ( Philippines Risk Rating Update, 2008, sec 1, par 2 ) – Harmonizing to PERC Ltd, Philippines has a hazard factor of about 5.5 ( 1 being the lowest, 10 being the most hazardous )

Cite this “Mr Bean” ?Micro-environmental Factors (SWOT)

“Mr Bean” ?Micro-environmental Factors (SWOT). (2017, Sep 16). Retrieved from https://graduateway.com/mr-bean-micro-environmental-factors-swot-essay-5887-essay/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page