Nike Positioning and its Analysis

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To convey inspiration and invention to every jock in the universe.


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1. Customers- Yes they are extremely involved with their customers’ demands and wants

2. Products- Yes they offer this: A Nike bag Nike shoe. Nike socks. Runing. Basketball. Cross-Training. Outdoor Activities Tennis. Golf. Soccer. Baseball. Football. Bicycling. Volleyball. Wrestling. Cheerleading. Aquatic Activities. Auto Racing and other athletic and recreational utilizations

3. Markets- Yes they are traveling to be involved in different markets their focussing on enlargement programs. peculiarly in emerging markets. which has shown strong demand for Nike branded footwear. Besides they market places designed for out-of-door activities. tennis. golf. association football. baseball. football. bicycling. volleyball. wrestle. cheerleading. aquatic activities. hike and other athletic and recreational utilizations

4. Technology – Yes they have different engineering like Nike Air: Nike Air is pressurized air inside a tough. yet flexible bag. These Air Sole units are located in the midsole beneath the heel. forefoot or in both locations Nike shox that have springs in them that really specially patented hollowed-out columns that. combined with a Pebax scattering home base. give a stable. smooth and antiphonal drive.

5. Concern for endurance. growing and profit- Yes. Even though they are at the head of selling footwear in that market as a big corporation they have to do certain that they stay at the top of that market including emerging markets they are interested in.

6. Philosophy- Yes their doctrine is to ever transfuse non merely on a corporate degree but in consumers to hold grit. finding and passion in whatever you do.

7. Self concept- Their ego construct stretches far beyond their corporate walls. With the motto “just do it” it pushes people to see themselves much like the athletic stars as being a individual to force yourself to the soap. And in making so you excessively can go as Micheal Jordan or many other jocks out their.

8. Concern for public image – Yes they have this. as a large corporation much like Adidas they have to remain on top of concerns such as this in order to be the leader they are today in the footwear industry and besides in the eyes of consumers.

9. Refer for employees – They have the extreme regard for their employees because it was their employees that were involved in coming up with the motto “Just Do It” that has helped them sell 1000000s of their merchandises. Stated Objectives- Bringing inspriation and inovation to every jock in the universe by utilizing mottos like “Just Do it” to make enormous sums of people thereby carry throughing marketing aims at the same clip which is have a scope of marketing communicating tactics that cater to the organization’s mark market. Stated strategies- Besides utilizing advertisement such as hoardings. PR releases and etc Nike goes to the Internet besides in order to give people from all over the universe the capableness to non merely look into out gym shoes and Nike apparel in their linguistic communication but besides giving them the opportunity to do their ain type of Nike shoe or any other merchandises that Nike.

This makes Nike come off as the type of corporation that gets people to be more closer to their merchandise. doing them experience more sceptered as to what fits their manner alternatively of Nike themselves merely doing the merchandises and giving you options from limited manners. Revise mission statement? – I would non revise the mission statement but If it were necessary to make so I would merely add in by stating our chief precedence is to convey inspiration and invention to every jock in the universe. Leting them see that it is your thrust and passion that fuels the bosom of Nike. hypertext transfer protocol: //marketingteacher. com/swot/nike-swot. hypertext markup language #

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Nike Positioning and its Analysis. (2016, Dec 07). Retrieved from

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