Research Project

Shree Raojibhai Gokulbhai Patel GUJARATI PROFESSIONAL INSTITUTE INDORE [pic] SYNOPSIS on “A Study on Employee Loyalty in TATA Motors” A Synopsis of major project report submitted in Partial Fulfillment of award of MBA Degree PROJECT GUIDE: PROF. SAPAN JAIN 0 SUBMITTED BY: SONAL TIWARI MBA III (Marketing & HR) CONTENTS 1. Introduction……………………………………03 2. Objective Of Study…………………………….. 04 3. Scope Of Study………………………………… 05 4. Literature Review…………………………….. 07 5. Research Methodology……………………….. 09 6. References…………………………………….. 11 Introduction

Talented men leave. Dead wood doesn’t. In today’s competitive business environment, employees can “make or break” an enterprise when it comes to intellectual property (IP) protection. While there are several legal and technical mechanisms that can be put in place for protecting IP assets of enterprises, employee loyalty remains one of the biggest challenges faced by enterprises in protecting their IP. This project describes the need for enterprises like TATA MOTORS to build strong employee loyalty as a key element in their strategy for protecting trade secrets.

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The project draws attention to the principle ways that could be followed to obtain trust and commitment from employees, thus discouraging them from unauthorized disclosing the trade secrets of an enterprise. In this project I m trying to evaluate Employee Loyalty in TATA MOTORS and measures taken by TATA MOTORS for Employee Retention. OBJECTIVES OF STUDY Primary Objective ? The primary objective of the study is to identify the Employee Loyalty in TATA Motors. Secondary Objective The secondary objectives are :- ? To identify the support working conditions in Tata Motors. ? To know the welfare measures. To analyze the employee engagement in TATA MOTORS. ? To study and understand the job satisfaction among the employees. SCOPE OF STUDY Tata Motors Limited Overview Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India’s largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the world’s largest manufacturers of commercial vehicles. The OICA ranked it as the world’s 20th largest automaker, based on figures for 2006.

Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969 Tata Motors was listed on the NYSE in 2004, and in 2005 it was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo’s truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake in Hispano Carrocera SA, giving it controlling rights in the company.

Tata Motors launched the Tata Nano, noted for its Rs 1,00,000 price-tag, in January 2008. Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and Pune. Review of Literature The review of the related literature on the title unanimously acknowledges that successful organizations share a fundamental philosophy of valuing and investing in their employees (Maguire, 1995; Annand, 1997) and managing retention of promising employees’ is considered as fundamental of mean of achieving competitive advantage amongst organization (walker, 2001).

Aliya and Fariduddin (2003), found the findings tend to prove the hypothesis that the factors leading to positive attitude and those leading to negative attitudes are different. It could also be said that the categories mentioned by the content analysis technique are mostly applicable in our environment. The major drift is seen in low feelings where some categories were added to record the responses. Only one part of the original research has been replicated for the study; the extension of this study is also possible were the responses could be coded as the sequences mentioned in the original research.

The study makes an original contribution to the study of retention among Pakistani Professionals. It is hoped that it will lead to similar works in future, particularly with respect to research areas identified herein. Kehr (2004), explains that the implicit retention factors in spontaneous, expressive and pleasurable behavior and can be divided into three variables; power, achievement and affiliation. Power refers to dominance and social control. Achievement is when personal standards of excellence are to be met or exceeded and affiliation refers to social relationships which are established and intensified.

Implicit and explicit retention factors relate to different aspects of the person, but both are important determinants of behavior. Previous researches suggested several factors which play pivotal role in employee retention Cappelli (2000). The factors which are considered and have direct affect are; career opportunities, work environment, work life balance, Organizational justice, and existing leave policy and organization image. Employees are stay and loyal with such organization where employee have value, sense of pride and work to their full potential Cole (2000).

The reasons to stay employee in organization are organization reward system, growth and development, pay package and work life balance. Employee Loyalty Employee loyalty can be defined as employees being committed to the success of the organization and believing that working for this organization is their best option. Not only do they plan to remain with the organization, but they do not actively search for alternative employment and are not responsive to offers. Employee loyalty as defined above is more than just tenure with the same organization.

It is about wanting to be there too. Said in this way, the leap from employee loyalty to customer loyalty and ultimately, business success should no longer be a stretch. RESEARCH METHODOLOGY Research Problem Research problem is backbone of a research. Without knowing the problem solutions cannot be opted. The research statement describes the research problem. The research statement of this research is “Employee Loyalty in Tata Motors “ Now knowing the questions fields on which answer are seek must be known.

The question arises on this research statement are:- • Is it true that Employees are no more loyal to their Company? • What are the factors dealing this? ? How this can be resolved? METHODOLOGY The procedures by which researchers go about their work of describing, explaining and predicting phenomena are called methodology. Methods comprise the procedures used for generating, collecting and evaluating data. Methods are ways of obtaining information useful for assessing explanations. Method of Data Collection Sources which will be used for collecting the data are:-

Primary Data Information can be obtained directly from the mechanics. Secondary Data Secondary data can be collected with the help of company records. Research Design Type of research will be used in this project will be descriptive in nature. Descriptive studies aim at portraying accurately the characteristics of a particular group or situation. Reference: 1) C. R. Kothari – Research Methodology 2) L. M. Prasad – Human Resource Management Websites: 1. www. en. wikipedia. org 2. www. citehr. com 3. www. scribd. com 4. www. managementparadise. com

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