MICE industry is increasing quickly and create enormous sum of net incomes worldwide in touristry sector. MICE base for meeting, inducements, conferences and exhibition which driving in front as a cardinal growing driver. The MICE industry plays a really of import function and economic subscriber in Singapore ‘s touristry industry.
There are many factors that makes Singapore go a major MICE finish in the universe. Singapore is working hard to remain on top of the competitory concern event sphere and now Singapore is ranked as the top convention metropolis in Asia for 9th times.
Singapore has the first category conventions venue such as Singapore Expo. Besides, Singapore ‘s pro concern environment, multiethnic landscape, strategic geographic location and multi linguistic public has attract many concern travelers prefer to make their concern touristry in Singapore.
With its strategic location, authorities support and all those strengthen factors ; it makes Singapore hike them to hit the highest accomplishment in this sector. The influencing factors are divided into few different classs.
1.2 Problem Statement
This research is about how Singapore develops themselves to go a major MICE finish among the universe. At the minute, they are making a really great occupation as a MICE finish in Singapore. In fact, there are several factors that influence Singapore as a MICE finish.
1.3 Research Question
– What is MICE industry all about?
– What are the major factors that influence Singapore as a major MICE finish in the universe?
– What makes Singapore go a major MICE finish in the universe?
– The prognosis be for this sector in Singapore and why?
– What makes Singapore continuously attracts high profile and extremely rated international concern events?
– What have Singapore ‘s authorities done in order to hike up their Mouses industry among the universe?
1.4 Research Objective
This research is traveling to happen out the factors that influence Singapore as a major MICE finish in the universe. By transporting out this research, the MICE industry in Singapore has growing quickly and future life style every bit good.
Besides, there is besides the apprehension of how importance MICE industry that could impact Singapore ‘s touristry sector and to happen out the ground why concern travellers ‘ trueness toward Singapore as their favourite MICE finish.
Last, this research besides show the evaluate concern travellers ‘ benefit and involvement by forming an event in Singapore.
1.5 Conceptual Model
Define MICE industry in Singapore
Strategic Location
Critical Mass
Communication Infrastructure
Stability political and economic in Singapore
The major factor that influence Singapore as a major MICE Destination in the universe
- Excellent transit system and telecommunication connectivity.
- Excellent meeting and conference locale.
- Pro Business environment and authorities ‘s support
- The prognosis be for this sector in Singapore
Figure 1.1
Harmonizing to this figure 1.1, it illustrates the major factor that influences Singapore as a major MICE finish in the universe. The intent of demoing this figure is to show the subject of this study. The theory model will demo the ground why Singapore can go a ideal MICE finish to the concern travelers. First, this research shows aspect that could act upon Singapore as a major MICE finish. Besides this, the study besides shows how Singapore develops their MICE industry in touristry sector. Lastly, will be the rating of prognosis for this sector in Singapore.
1.6 Scope and Limitation
The range for this research is to concentrate on Singapore MICE industry. Besides that, is to detect how Singapore ‘s MICE industry growing quickly within these few old ages, how they develop their Mouses industry in order to increase the sum of tourer and to foretell Singapore ‘s MICE industry in the hereafter.
The clip restraint will be the restriction as this research paper due to the survey period of clip which is from January 2010 to June 2010. It s about half twelvemonth clip, due to the limited clip the research worker may confront the troubles when happening the resources and acquiring the information from diaries, on-line diaries, newspaper, web sites, books and etc. There is merely limited and restricted literature for Singapore MICE industry that is related in the diary databases such as EBSCO Host, Ebrary, and Google Scholar, and some of the beginnings that provided were non up to day of the month. But this is a challenge for me to make more on this research.
Significance of the Study
This research aims to derive an apprehension on how Singapore ‘s MICE industry growing quickly in touristry sector. To transport out this research, Singapore is working difficult and set themselves out on top of the challenging concern event ‘s field.
This research is really of import and really utile. Through this research, the targeted readers which are interested in forming a conference event in Singapore can mention to and to happen out the ground why Singapore can be a major MICE finish in the universe by maintains their quality and their MICE installations. Other than that, this research could urge targeted readers to take Singapore as their ideal MICE finish.
Chapter 2
Reappraisal of the Related Literature
2.1 MICE Industry in Singapore
MICE industry is increasing quickly and create enormous sum of net incomes worldwide in touristry sector. MICE are acronym of meeting, inducements, conferences and exhibition which driving in front as a cardinal growing driver. Europe and North America has been stated as one of the front MICE finish but Asia besides one of the state that involves a batch in this industry. Singapore is non an exclusion. The MICE industry plays a really of import function and economic subscriber in Singapore ‘s touristry industry. A new epoch of touristry development and attractive forces will be pitching up for major revival by Singapore ‘s touristry sector ; it will besides re-define Singapore ‘s touristry landscape.
Singapore has the first category conventions and exhibition installations such as SINGAPORE EXPO and SUNTEC Singapore international convention & A ; exhibition Centre. In add-on, Singapore has outstanding communicating substructure, it provides more convenience to tourist travel from one topographic point to another domestically and internationally. Singapore ‘s pro concern environment, multiethnic landscape, strategic geographic location and multi linguistic public has attract many concern travelers prefer to make their concern touristry in Singapore and concomitant by MICE installations, substructure, expertness and proficient in event direction.
Singapore put themselves out on top of the challenging concern event ‘s field. Singapore MICE industry has grown quickly and now Singapore is ranked the universe top three metropoliss for meetings by the Unions of International Associations ( UIA ) . Apparently Singapore has been stated and positioned as the Top Convention City wholly about Asia for 9th clip and the Third Top Convention City around the universe for the 2nd back-to-back twelvemonth by ICCA Ranking. Singapore has leapfrogged two mark to make on top of the ranking, get the better ofing Paris and Vienna and supplying its end to be the top of the existence an betterment.
2.2 The factors that could act upon Singapore as a major MICE finish in the universe.
There are many factors that can pull strings Singapore to go a major MICE finish in the universe and it besides could impact their touristry sector by increase MICE events in their ain state. The factors besides can be consider as their strength mean while it is a positive factor that can heighten their MICE sector to going the Best City for MICE events among the universe in the hereafter.
2.2.1 Critical Mass
The most of import factor is it has critical mass ; it has been awarded by the Union of International Association ( UIA ) and Asia ‘s top convention metropolis for several old ages. By developing a critical mass of MICE event is this industry, this will assist to make an eco-system of concern event that harmonize one another ‘s being. Business event non merely bring forth enliven of MICE industry in the average clip it ‘s besides construct up Singapore ‘s value purpose as a MICE finish. For the past few old ages, Singapore has increase the sum of international meetings. These shows from the creativeness and quality of the Singapore MICE industry and concept Singapore invariably catch the attending of high-profile international concern event.
2.2.2 Strategic Location
Second, Singapore has a strategic geographic location which is cardinal location in Asia and besides a connexion between E and West. It besides acts as cardinal territory hubs for Asia. This strategic location makes Singapore exercise a pull on planetary concerns and it swimmingly links around the universe. There were few large events of different industries was held in Singapore such as Asia Aerospace, Food & A ; Hotel Asia, Communic Asia and Broadcast Asia and etc. The feedback was great. Singapore is a safe hospitable state ; this is besides one of the grounds that event organisers choose Singapore.
Beside this, Singapore Changi Airport is besides one of the busiest air hoses in the universe, which connects to over 180 metropoliss in 50 states and is categorize as a prime International Maritime Centre. It ‘s broad runing air and sea linkages allow 1s concern to let 2.8 billion people within a seven hours flight radius. Singapore Tourism Board claims that “ Singapore place attest to its entreaty as a premium concern travel and meetings, incentive travel, convention and exhibition finish ”
2.2.3 Stability political and economic in Singapore
Singapore has a good repute of efficient, honest and politically stable authorities comparison to other states. Singapore ‘s stableness of political gives the trust of safe for concern travelers to make up one’s mind to organize events in Singapore. Singapore is a knowledge-based economic system and attracts world-wide investings. This may pull foreign investors flock its shores because of their unfastened trade process, societal stableness, universe category substructure and international communicating links. The stableness of Singapore ‘s economic besides will raise the sum of concern travelers invest in advancing their merchandise in Singapore. The IMD World Competitiveness Yearbook 2008 stated that Singapore as the universe ‘s 2nd most competitory economic system. The stableness political and economic growing is sustain by the authorities of Singapore, it helps to pull more concern travelers to keep their event in Singapore with no load comparison to their rivals such as Malaysia and Hong Kong.
2.2.4 Communication Infrastructure
Singapore is good known by their efficiency and good communicating substructure have allow it to pull a whole train of international events including the Asia-Pacific Economic Cooperation ( APEC ) meetings in 2009 and the Forth coming event will be the first-ever summer Youth Olympic Games which falls on 14th August 2010 to 26th August 2010. Singapore besides attracts concern travelers to lend to its accomplishments as a chief finish for both concern and amusements.
Singapore has rated the top in footings of basic substructure and engineering substructure in the World Competitiveness Yearbook. Its efficiency through latest engineering and modern substructure makes Singapore MICE industry quickly turn in touristry industry.
2.2.5 Pro Business environment and Government Support
Singapore is recognized as a PRO concern environment and it ‘s recommended as the most good topographic point in the universe for man of affairs to get down their concern at that place. In facts, Singapore has been noted as No 1 in footings of Ease of Doing concerns for the past four old ages by the World Bank. Singapore is one of the lowest corporate and income revenue enhancement rates among the most of the states. The authorities has improves the house environment to assist concern manage more expeditiously.
Singapore has efficaciously reached a good sum of association meetings by its well-built concern rudimentss and programs to piece a active ecosystem of concern events. Singapore Tourism Board ( STB ) said “ All critical marks are indicating towards the return of concern assurance in the Singapore concern event sector, fuelled by dynamic developments taking topographic point within the touristry landscape. Leverage in our sterling path record and a sound concern fundamental, Singapore has secured a robust grapevine of concern events, including cardinal international association meeting in coming old ages ” . The general pro-business environment gives Singapore a competitory boundary as a major MICE finish in the universe. There is another ground that makes Singapore go a PRO concern environment and MICE finish because of the strongly authorities support through Singapore Tourism Board ( STB ) , authorities support was the key to do an event successful.
Singapore ‘s authorities give to the full back up in this sector and contributes Singapore as a vibrant concern environment. Singapore devoted a batch in advancing the MICE concern and besides their tourer attractive forces because conventions and event have the ability to do more net incomes and occupations in short term and it can increase the interconnected investing and the sum of trial on longer term. The Singapore Exhibition and Convention Bureau ( SECB ) , a group of the STB has develop the “ Business Events in Singapore ( BE in Singapore ) ” its aid concern events organisers release a higher sum of events. Besides, Singapore Tourism Board ( STB ) besides launched another run “ Make It Singapore ” and it helps to offer selling support and motive to possible MICE concern. Furthermore, Singapore is has the professionalism in the MICE industry that can makes Singapore to be a planetary exchange nucleus where people can garner and portion their thoughts and cognition.
2.2.6 Excellent meeting and conference locale and offers venue
Singapore is a planetary nucleus for concern and leisure and it is besides a best option for convention and events. The excellences of hotel dance halls and with the first category convention Centres, Singapore has continuously recreates with new event location and attractive force such as Marina Bay Sands Singapore. Marina Bay attractive forces will make a alone MICE locale that we can non establish elsewhere in Asia with international criterion MICE installations and services.
MICE installations in Marina Bay Sands, Singapore Expo, Suntec International Convention and Exhibition Centre are coalesced to hike Singapore ‘s attraction as a concern and leisure finish. Suntec Singapore International Convention and Exhibition Centre and Singapore Expo are defined as a favorite pick for all discovery of concern event due to their immense exhibition broad. A good convention Centre, exhibition halls and run intoing locale plays a really of import function when we organize an event.
2.2.7 Excellent Transportation System and Telecommunications Connectivity
Singapore posses of efficiency and first-class public transit system, which includes cabs, coachs and the modern Mass Rapid Transport ( MRT ) rail system same goes to their air transit. Tourists can acquire around in Singapore with no load due to their first-class conveyance system. An outstanding web of railroad system and coachs connect travelers to make any point of the metropolis and the public transit monetary values are sensible to everyone. Singapore provides convenience for foreign concern travelers to make any finish, conference locales and attractive forces with their public conveyance system on clip due to their promptness of railroad systems. The freshly opened MRT web has made easiness of entree to conference locale such as Suntec Singapore and Singapore Expo, it made convenient for those concern travelers. Beside this, Singapore ‘s coach web is enormously frequent and extended and it does non merely convey convenient to Singapore ‘s citizen and besides tourers.
Singapore is good recognized for their public transit and telecommunications connectivity. Harmonizing to a study carried out by Singapore ‘s Land Transport Authority in twelvemonth 2006, 8 out of 10 Singaporeans were satisfied with their public transit system such as coachs and besides railroad system, Singapore has 21 Tbps of installed international communicating substructure capacity, adequate for every concern require in telecommunications connectivity. They are one of the more aggressive telecommunication hubs around Asia Pacific. They besides provide first-class telecommunication links with broadband web all around concern hotels, so those concern travelers can surf the cyberspace anytime when inside the hotel room.
2.3 Forecast Singapore MICE industry in the hereafter.
From my point of position, I strongly believe that Singapore will finalise to the top topographic point and going the Best City for MICE locale in the hereafter. Singapore will besides be taking in front of other states. Singapore ‘s touristry background is traveling through a dynamic transmutation. On twelvemonth 2010, there will be more cityscape that gives off more vivacious and enthusiasm on the ambiance. Singapore are still introducing themselves by presenting freshly, modern locale and outstanding installations to give their foreign concern travelers and demonstrators a pleasance cognition and atmosphere. They will besides maintain up their position as Asia ‘s premier MICE finish through urging new transit system and amusements. The Asia-Pacific is likely to pull over 100 million concern travelers and MICE visitants by 2015 with the growing prospective in the part. Therefore there will be no surprise that Singapore to go a bigger piece of this MICE market.
With its stableness political and planetary economic system shows marks of reflect, the concern event sector is in good opportunity of taking advantage of on concern chances. In the approaching old ages, Singapore will maintain a strong grapevine of concern juncture, including the cardinal international association meetings. Ms Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, Singapore Tourism Board ( STB ) said: “ As we move into 2010, and clime of economic system recovery the STB will go on to work closely with our industry spouses to run into concern event organizers ‘ germinating demands, explore new concern leads and beef up our international selling and channel development attempts. ”
Marina Bay littorals will be one of the betterment into an coalesced MICE locale which offers 200,000 square metre of convention and exhibition infinite which create and turn strategic concern juncture. These developments will redefine Singapore ‘s business district and cardinal concern part. There are estimate more than 150,000 meeting attendants are to stopover Singapore for those events that already booked at the Marina Bay Sands. Besides, Resort World Sentosa has accommodated 35,000 attendants at a individual event. Marina Bay Sands said that it has secured more than 30 events development to be held at that place from this twelvemonth to 2012.
On the twelvemonth of 2010, the universe ‘s first -ever summer Youth Olympic Games will be hosted by Singapore. With about reaching of 15,000 abroad participants and visitants bring about 180,000 or more visitant to Singapore. Beside this, Singapore is besides hosting a series of approaching events and meetings in these few old ages, such as International Cruise Terminal 2010, Gardens by the Bay 2010, Sports Hub 2010, National Art Gallery 2013 and many more.
Singapore will go on to spread out their abilities and upgrading their substructure to supply concern event travelers in order to vouch their place as one of the top Asian. Singapore Tourism Board ( STB ) has planned to upgrade the installations of Singapore Expo to do certain Singapore Expo is well-organized to prolong the development of MICE industry. The upgraded installations will guarantee Singapore Expo retains their first-class locale for concern events.
There are many turning rivals out at that place from other state such as Malaysia, Hong Kong, Thailand, Macau and etc. But Singapore is doing every opportunity to offer good installations and services to their concern event travelers. Besides, STB are working continuously closely with the events industry. The chief intent is to increase the sum of the concern event at Singapore and to do certain that the MICE sector continues to travel in front as a cardinal driver of touristry development in Singapore.
Last, I personally think that Singapore has performed good in this industry and lead Singapore to be on top of the MICE industry, because during the presenting events in Singapore, the event organizer can be assured of their quality service, accompanied by its enormous transit and professional work force. Although Singapore has obtain a batch of awards but they do n’t experience self-esteem, they keep on their good work and keeping their installations to accomplish and do them the best MICE finish in the universe. Furthermore, Singapore ‘s MICE industry is on the roadway and I strongly believe that if Singapore put in more attempts on this industry, it can leapfrog to make the top and going the Best City for MICE events among the universe in the hereafter.
Chapter Three
Research Methodology
3.1 Research Method
For the methodological analysis, this research will be utilizing questionnaire. Among quantitative method and qualitative method, I use both of the method for my research. It is besides known as a mix of attacks. The first method is quantitative method which is a technique to garner quantitative informations such as information covering with Numberss and anything that is mensurable. While for the qualitative method is to understand the significance of the Numberss produced by quantitative method. We have to detect instance analysis with given research imply to qualitative methods and quantitative methods to bespeak respondents to rank their perceptual experience about these peculiar subject.
3.2 Research Design
There are two types of research method which is qualitative method and quantitative method. Qualitative method is more on observation and quantitative method is subjective. Qualitative method demand to roll up day of the month based on quality and is hard to generalise because everyone ‘s perceptual experience is different ; meanwhile it may impact the quality of the consequence.
For the quantitative method, it is more nonsubjective compared to qualitative method because the informations must be fact and logic. And it will be in Numberss and besides in statistics such as graphs or tabular arraies. It is indispensable to utilize both methods to understand the nucleus of this research.
3.3 Data Collection
Apparently the information in this study is collected from the secondary information which is on-line database. Secondary informations can be easy found at diary, articles, web sites, text editions, books and etc. The research worker gets the diary from the college library web site and it is chiefly taken from the Google Scholar and EBSCO Host.
