The Financial Study Of Kraft Food Inc


This fiscal rating is based on Cadbury ‘s published one-year histories crossing the last two old ages of trading, 2006-2007 and 2007-2008


The purpose of this study is to determine the fiscal public presentation of Cadbury Plc in order for possible investors to do a determination on whether to put in this company.

Academic anxiety?
Get original paper in 3 hours and nail the task
Get your paper price

124 experts online

Fiscal Performance

In analyzing the fiscal public presentation relevant fiscal ratio indexs to investors such as ;

Profitableness and Return on Capital Employed ( ROCE )

Liquidity ratio and Collection Period

Debt to Equity ratio

Profitableness and Return on Capital Employed ( ROCE )

The profitableness ratio analysis is conducted in order to determine whether Cadbury is doing usage of its resources expeditiously and efficaciously in order to hold a competitory border over the other companies within the same industry.

In footings of holding a competitory border Cadbury ‘s place within the industry in footings of public presentation it is in between the average and upper value, there was an betterment in Cadbury ‘s public presentation when compared to the old twelvemonth ‘s trading.

ROCE is considered to be one of the best steps of profitableness in order to mensurate the overall public presentation of a company. It shows how good the direction has used the investing made by proprietors and creditors intoA the company. As the chief purpose of Cadburys is to gain net income and maximise stockholders wealth, the higher the ROCE, the more efficient Cadbury is utilizing its financess.

2. Liquidity ratios

The liquidness ratios helps to find the sum of hard currency a company can obtain rapidly in order to pay for liabilities that fall due within a twelvemonth. Both current and speedy ratio is a short term step of a company ‘s liquidness.

The current ratio – Cadburys should hold adequate current assets that give a promise of “ hard currency to come ” to pay off its current liabilities when autumn due. A ratio in surplus of 1 should be expected, but a comparatively low current ratio represents that the liquidness place of the Cadburys is non good and the company may non be able to pay its current liabilities in clip without confronting troubles

The speedy ratio it excludes the value of stock list in order to demo the immediate solvency of the company. The ratio supports that Cadbury may be holding liquidity issues but they are on the manner to accomplishing industry average norms, as the addition in the current and speedy ratio represents betterments are being made in the liquidness place.

Although it takes on mean 54 yearss in 2008 for Cadbury ‘s clients to settle their debt, while within the industry it takes 42 yearss in the worst scenarios. It is evident that Cadbury needs to better on their recognition control direction, which could assist vastly increase the liquidness ratios.

These ratios and should be used carefully because it suffers from many restrictions. Therefore, suggested that it should non be used as the chief index ofA short termA solvency. The ratio can easy be manipulated by overestimating the current assets it would increase current ratio.

3 Debt to Equity ratio

The debt ratio determines the company ‘s ability to prolong its activities. The safe bound is 50 % . Cadbury ‘s debt ratio is really good compared to the others within the industry.


Based on the above fiscal analysis, I would urge that you invest in Cadbury Plc for the undermentioned grounds ;

Profitableness and debt to equity ratios are good which means that Cadbury Plc has a higher chance of operating longer than those within the industry. Cadbury ‘s fiscal public presentation is bettering compared to the old twelvemonth.

The economic system might be on the route to recovery from the deep recession, with consumer assurance on the lessening, but this does non look to concern Cadburys. Alternatively of holding of worrying about things they can non command, they would instead worry about the Cadburys trade name, and developing the concern which spans over 186 old ages. Across the boundary line of the nutrient and drinks, peculiarly Cadburys sector, they have coped better than many analysts expected in the recession, helped by cost film editing and a encouragement to consumers from lower mortgage rates, Value added revenue enhancement from 17.5 % to 15 % and a smaller than anticipated bead in employment.

Free hard currency flow

This computation of the free hard currency flow was extract from the Cadbury Plc 2007-2008 Annual Report.

Free Cash Flow ( FCF ) A is a step of fiscal public presentation, similar to net incomes. Specifically, it measures the hard currency flow available for distribution among all the security holders of a company, including equity holders, debt holders, preferable stock holders, convertibles holders, and so on. It can besides be thought of as the hard currency left after the funding of undertakings required to keep or spread out the plus base. Many investors prefer to track free hard currency flow as opposed to net incomes because it is much more complex for companies to distort hard currency flow. Looking at the table Cadbury has drastically decreased by ?403 million

Answer to Q2b Critical rating of the equity rating methods identified above

The net income gaining ratio ( P/E ratio ) method of rating is a common method of valuing a controlling involvement in a company, where the stockholders can make up one’s mind on dividend and keeping ‘s policy. The P/E ratio relates net incomes per portion to a portion ‘s value and the portion values do fluctuates a batch for case Cadbury ‘s portions fluctuated between 445p and 820p within a twelvemonth.

Accounting rate of return is used to measure the maximal sum Kraft Food Inc can afford to pay. This is because it is a step of direction efficiency and the rate used can be selected to reflect the return which Kraft Food thinks should be gettable after any post-acquisition re-organisation has been completed. This is a subjective estimation because the rate used might non be accomplishable after the coup d’etat.

In the net assets method of portion rating it is really hard to set up a realistic plus values because it would be hard to accurately quantify the bing liabilities ( such as the eventuality liability or deferred revenue enhancement ) or the assets ( such as the values of machinery, fixtures and adjustments, stock held, debitors being collectible ) . All quantifying concealed liabilities such as redundancy payments and closing costs would be hard.

By and large stockholders rely on information provided by companies when they make their investing determinations, normally the information being historical. This is no longer satisfactory and there is a climb challenge for directors to unwrap their appraisal of future concern chances so that investings can construct a well informed investing determinations.

Analysts have being make fulling that spread in the market for many old ages, and even doing a tidy net income of let go ofing their sentiment on whether to put the coveted company.

Answer to Q3a – Analysis of stock market reactions in footings of Stock market efficiency theory

Arnold ( 2005 ) states the “ efficient market hypothesis ( EMH ) implies that, if new information is revealed about a company it will be incorporated into the portion monetary value quickly and rationally ” .

There are three degrees of efficiency depending on the type of information which is reflected in monetary values.

Weak-form efficiency – claims all past monetary values of a stock are reflected in today ‘s stock monetary value. Therefore, proficient analysis can non be used to foretell and crush a market.

Semi-strong signifier efficiency – implies all public information is calculated into a stock ‘s current portion monetary value. Meaning that neither cardinal nor proficient analysis can be used to accomplish superior additions.

Strong- signifier efficiency – states all information in a market, whether public or private, is accounted for in aA stock monetary value. Not even insider information could give an investor the advantage.

In respects to semi strong efficiency information proclamations can hold a great impact on the stock market reactions. Warren Buffet is the most influential investing theoretician of today and he happens to be the most influential stockholder of Kraft ( the bidder ) . On the 5th January 2010 Warren Buffet voted NO against a possible coup d’etat command by Kraft for Cadbury ( aim company ) , which shocked the investors around the universe, expectedly confederacy theories were booming whether it was tackle to force down the Cadburys concluding acquisition monetary value. As the value of Kraft ‘s currency additions while Cadbury ‘s lessenings, assisting the Kraft board construction an understanding that finally minimises the usage of portions and maximises cash.A

The monetary values of portions change rapidly to reflect all new information about future chance of the administration for case on the 19th of January 2010 Cadbury PLC agreed to an offer made by Kraft because of this information Cadbury ‘s portion monetary value rose by 29pence while Kraft ‘s declined by 47cents.

No person or company dominates the market therefore the market is competitory that is why we have other cocoa ‘giant ‘ companies such as Mars Inc, Krafts Foods, Cadbury PLC, Hershy and Ferrero SpA, dealing costs of purchasing and selling are non so high as to deter important trading.

Investors need to press for a greater volume of timely information. Semi-strong efficiency depends on the quality and measure of publicly available information, and so Cadbury and Kraft should be encouraged by investor force per unit area to supply every bit much as is compatible with the necessity for some secretiveness to forestall each other and other rivals deriving utile cognition.

As Arnold states “ The equity markets are by and large efficient, but the individual with superior analytical ability, cognition, dedication and creativeness can be rewarded with unnatural high returns ” .

Answer to Q3b – Analysis of stock market reactions in footings of amalgamation and acquisition theory of bidder and mark portion monetary value motions

Kraft and Cadbury illustrates a horizontal amalgamation whereby two companies which are involved in similar lines of activity are common. One of the chief motivations for horizontal amalgamations is the sweetening of market power ensuing from the decrease in competition.

When two or more companies join together, there should be a ‘synergistic ‘ consequence. Synergy occurs when a coup d’etat command consequences in a better rate of return than was being achieved by the same resources used in two separate operations before the return over.

A better rate of return may be due to be nest eggs for case Kraft is already projecting that by geting Cadbury they would be able to bring forth pre-tax cost nest eggs of at least $ 675million yearly by the terminal of its 3rd twelvemonth. The acquisition would add 5cents to Kraft ‘s 2011 net incomes per portion and increase its long term gross revenues growing mark.

Sometimes the ability to portion beginnings of supply or production installations improves the competitory place of the company.

This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly. Don’t submit it as your own as it will be considered plagiarism.

Need a custom essay sample written specially to meet your requirements?

Choose skilled expert on your subject and get original paper with free plagiarism report

Order custom paper Without paying upfront

The Financial Study Of Kraft Food Inc. (2016, Nov 25). Retrieved from