Toyota Case Study: the Power of Excellence in Product Innovation and Marketing

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The Toyota Prius went through the four stages of the Product Life Cycle: market debut, market growing, market adulthood, and gross revenues diminution. Toyota wanted to introduce something new, and the Prius was a new experimental technology that Toyota wanted to prove and present to the market. Toyota positioned the Prius as the first mass-produced hybrid, and by continuously changing and improving it for the consumer, Toyota built a strong competitive advantage over its rivals. However, the idea of converting all their cars to hybrids may not be a good idea as there is still a significant market for non-hybrid cars. Many people buy non-hybrid cars for specific purposes such as towing, which hybrid cars cannot provide.

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The Toyota Prius was in the market debut phase so it matured into the market growing phase. In the Product life rhythm there are four different stages. There is market debut. market growing. market adulthood. and gross revenues diminution. The Toyota Prius as explained by the book was a new experimental engineering that Toyota wanted to prove and present to the market to see how it would respond. Toyota was at a point in their concern where they wanted to introduce something new. Some of the thoughts that Toyota was sing prior to the Prius were injection Diesel engines. electric motors. hydrogen-powered fuel cells. and solar powered vehicles. With Toyota. they were seeking to implement a new merchandise to a new market so one could anticipate gross revenues to be low because the market is non looking for the new merchandise. Toyota was really careful about fabricating the Prius.

The first paradigm Prius was introduced in 1995. and in December of 1997. the first production Prius’ rolled out of Toyota’s mill. I think that Toyota is taking advantage of rather a few of the selling schemes that we have learned about in this category for the Prius. I think that Toyota is utilizing distinction as a scheme to assist run into customers’ demands ; doing the Prius the first mass-produced loanblend put into production and selling it outside of Japan was a major selling enterprise for the Prius. By positioning the Prius as the first mass-produced loanblend ; Toyota got a first cleft at the consumers looking for a intercrossed vehicle and could construct a strong. eco-friendly trade name.

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By acquiring into the intercrossed market foremost and continuously altering and bettering the Prius for the consumer. Toyota built a strong competitory advantage over its rivals. I feel that change overing all their autos to loanblends is a bad thought. There is still a immense market out at that place for their non-hybrid autos. In my sentiment many people who buy the non-hybrid cards buy them on intent. For illustration. I holding boat and other playthings like that like the ability to draw them with my auto. Hybrid autos do no offer even a fraction of the drawing power that a true full gas engine can bring forth. Companies such as Chevy have tried similar things such as in turning their pick-up trucks into “flex fuel” trucks. but have become a express joying stock amongst the community who want the “power” they paid for.

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Toyota Case Study: the Power of Excellence in Product Innovation and Marketing. (2016, Nov 15). Retrieved from

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