I would recommend the Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis so that Yahoo could improve their daily operations and have a stronger online presence from its Internet users. The SWOT analysis can be an extremely useful tool for understanding and decision-making for all situations that Yahoo is facing. SWOT can provide Yahoo a good framework in reviewing strategies and direction for Yahoo. The SWOT analysis will provide Yahoo the tools and information necessary to establish their goals and objectives.
SWOT analyses will allow Yahoo to measure their progress in such a competitive market. The strengths and weaknesses of Yahoo are considered internal factors. Opportunities and threats are considered external factors. Yahoo’s strength is based on a number of factors, which include customers and Internet users loyalty. Strengths pertaining to the integrity and other inherent characteristics of a successful business that are attributable to employees performance which can be the most important strengths. Strengths, will determine Yahoo’s strong points.
This should be from both internal and external customers. Strength is a “resource advantage relative to competitors and the needs of the markets a firm serves or expects to serve. Yahoo’s strengths can arise from their resources and competencies available to them. Analyzing Yahoo’s weaknesses is just the first step in restructuring them as an Internet search engine. This segment of the analysis will aid Yahoo in the decision-making process for strategy designed to improve Yahoo. Yahoo’s weaknesses can include staff reduction, poor quality marketing and advertising.
If Yahoo conducts a SWOT analysis, this may help them to recognize that if Yahoo opportunities can provide for their growth and also increase competition. Threats to Yahoo from Google can be sign of weakness; however, threats are external and may be short-term circumstances that are resolved relatively quickly. Weaknesses, on the other hand, are internal factors that are under the Control of Yahoo. Threats may include the realization that the level of success obtained by Yahoo’s competitors can be attributed to marketing and advertising.
