Apple Industry Analysis

Table of Content

Apple, a company established in California on January 3, 1977, is dedicated to the development, production, and promotion of personal computers and associated solutions. Their offerings encompass desktop and notebook PCs, devices and peripherals, networking and connectivity products, as well as third-party hardware. Apple caters to various customer segments such as education, creative professionals, consumers, and businesses.

Apple provides a variety of computer technologies and software products, such as operating systems and professional and consumer application software. They also offer internet, wireless connectivity, and networking solutions. Additionally, Apple operates 51 retail stores in the United States as of September 28, 2002. These stores serve to sell Apple’s hardware and software along with a range of third-party products.

Apple transformed the personal computer industry in the 1970s and 1980s with its groundbreaking products, such as the Apple II and Macintosh. The company is committed to delivering exceptional computing experiences to diverse communities worldwide, including students, educators, creative professionals, and consumers. Alongside its subsidiaries, Apple Inc. designs, manufactures, and markets personal computers globally. Moreover, they provide innovative hardware, software, Internet services, peripherals, and networking solutions.

The company provides various products and services. These include Macintosh computers and the Mac OS X operating system. They also offer portable digital music players, accessories, and online sales of third-party audio and video products. Furthermore, they provide software applications for both consumer and professional use, as well as server and storage products like the Xserve and Xserve RAID.

Apple Inc. offers a diverse range of third-party products that are compatible with Macintosh and iPod devices, encompassing application software, printers, storage devices, speakers, headphones, and a variety of accessories and supplies. Furthermore, the company provides an online service for distributing third-party content such as music, audio books, music videos, short films, television shows, movies,
and games specifically designed for the iPod.

In addition to this wide product selection catered towards Macintosh and iPod users in general,
Apple also specializes in meeting the needs of the educational industry by supplying iMac
and MacBook computers. They also offer solutions specifically tailored for video creation and editing purposes along with wireless networking options.
Moreover,
Apple extends its offerings to include professional development solutions as well as one-to-one learning solutions.

Apple Inc. distributes its products through multiple channels, such as online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. As of March 9, 2007, Apple Inc. had a total of 173 retail stores in the United States, Canada, Japan, and the United Kingdom. Initially founded as Apple Computer, Inc. in 1976, the company underwent rebranding and became known as Apple Inc. in January 2007.

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