Garden Supplies is that nursery sales and garden supplies because they have competition from Bunting’s Store about two kilometers away. Sometimes they have sale to attract to the customer sale on the item or discount on the item what we want and that are helpful to us. Sometimes they have helpful staff to the customer. We have to check the internal records financial and sales records. Nursery sales have dropped by 5% in the last areas. These sales of these products currently contribute 41% to over all prophets. Their garden supplies sales have also dropped by 5% although the last year.
Their land scalping project numbers have been flat, however the size and profit on each project has grown slightly. Cafe trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate of 2-3% per annum currently contributing 15% to the overall profit of the business. 2. Report According for our first task review, I prepare a report which includes three sections A preliminary project scope for D. A Garden supplies. Data gathering approaches. A final revision of the draft objectives. (a) Preliminary Project Scope A Project scope is a document that outlines the plans for the project and is used to record approval. The project scope is added to after initial approval and comes the project plans. A Preliminary Project Scope for D. A. Garden supplies that through consultation with relevant personnel: 2. 1 Human, financial and physical resources Human resources refer to the actual people that will be required, and are available to undertake the tasks associated with the project. Care needs to be taken hare to ensure that you do not underestimate the requirements in this area by not adequately.
David a labor manages a nursery and garden supply while Alison does the administration and book keeping of the business. There are two full time gardeners, a part time land scalping consultant and two part mime cashiers. In the cafe© there are two full time employees and a part time staff who works on lunch hours and on weekend. Another manager is needed to look over the garden as David can manage either the garden on nursery with full concentration but if he manages the garden and as well as the nursery as his concentration will be divides which WI lead to lesser efficiency.
In the cafe© two full time and one part time employee should be hired so they customer can be dealt quickly. To expand the business more Capital will be needed. They are spending on staff approximately seven thousand and three hundred. Physical Resources – They need computers, papers and pens and some other things related business. Mechanical equipment such as trailers delivery trucks, fronted loaders and office equipment such as computers, fax machines, photocopies, phones etc. And also the records including financial statements, profit And loss, sales and company files.. Would try to ensure that my budget adequately plans are proper for: Staff cost Equipment Location cost External expenditure My physical resources including Electronics equipment’s and soft wear Research tools and instruments Products samples Location or premises to run the research project. . 2 EXTERNAL MARKET RESEARCH ASSISTANCE External assistance may be required for your project and costs may be associated with their use. The use of external assistance may also mean that additional allowances may be needed in your timeline to cater for factor outside of your control.
A team for market research should be hired so G. A Gardens get the idea about the demand of the customers and about their competitors. Our researcher tells us that D. A Garden gets the idea about the demand of customers but they like and dislike. We do for this for our Client interviews analysis their attitude behavior patterns. The types of external assistance may include: The use of a specialist market research organization to assist in collecting and analyzing primary data. The purchased of secondary data. Use of external labor, such as contract or temporary staff.
External market research assistance needed from us such as budget plan, staff cost ,equipment cost ,location Their budget for the advertisement, media promotion employee’s bonus, and customer loyalty plans and the other resources as well like: Suppliers can give information about market trends, competitor’s activities, popular ales products, price negotiations and supply quantities. Contractors can give feedback on client attitude. They can tell you what type of gardening are popular in these days. Networks will inform of industry activities, innovation, new products and services techniques and new markets.
Satisfaction levels for customer’s services product quality, availability, advice, response, time and pricing. 2. 3 Possible Research location According to the case study D. A garden is located in main road, opposite a small shopping centre that’s include a supermarket, departments store, cafe and 12 epically shops. Large Bunging store is also located in 2 kilometers down the road. We have to analysis of opportunities area and trying to improve that area, and also find the weakness from the previous data and overcame that for the future. 2. 4 Planned research methodologies.
Exploratory research aimed at gaining a better understanding of a problem or factors surrounding the problem. Exploratory research often concludes that a perceived problem does not actually exist.. The Internet allows for research methods that are more interactive in nature. Exploratory research often relies n secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.
It should draw definitive conclusions only with extreme caution. Descriptive research obtains information and data in the form of facts and figures related to a specific topic or problem. Descriptive research is replanted and provides definitive data that can used to draw conclusions. Descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations.
Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Descriptive research may include observation and survey. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Causal research involves combination of exploratory and descriptive research. This research is aimed at identifying cause and effect relationships between actions and reactions. Casual research might include searching for something on the Internet or giving data of any organization.
It differs from scientific research that is considerably more formal and rigorous in nature and causal research that investigates the effect of one thing on another, the data or information we got from the customers, suppliers and other sources from that information we have to change the market strategy of D. A gardening for profit minimization. . 5 The sample size and nature of your sample They are getting 200 to 300 hundred customers in day they are trying to do best in a future and they want 400 hundred customers in a day You can come here and enjoy our products.
Weekly Monthly Daily Questioners could be given to customers who visit the cafe© so their demand could be known or customers in the shopping centre or in the cafe© could be observed to know which type of food is most demanded by the customer. Nature of sample they have 1400 hundred regular customers in a weak and they want to be around 2000 customer in a weak. 2. The time required and available The time constraints at the project scoping stage refer to the conflict the sometimes occurs between the estimated time that the research will take, and the available time that the client is willing to allow.
This time should refer to how quickly they are expecting results. (B) Data Gathering Approach Quantitative because figures are needed for better research to be done 3. 1 Types of Data required Primary research data means seeking data that does not already exist. It is getting original data that is not available anywhere else and can only be obtained y communication with people or making observation about people and situations . Primary data is usually the most expensive form of data gathering. It is also most valuable, as the data gathered for a specific organization.
Three basic means of obtaining primary data are observation, surveys, and experiments. The choice will be influenced by the nature of the problem and by the availability of time and money. In D. A. Gardening the survey method is useful then other two. Secondary research data is always easier and cheaper to obtain than primary data but it should always be critically evaluated prior to use. Secondary research means seeking data that already exists, such as facts and figures. Common sources of secondary data for social science include censuses, organizational records and data collected through qualitative methodologies or qualitative research.
Primary data, by contrast, are collected by the investigator conducting the research Sources of data Internal data Customer database Past marketing data and/or reports Competitor information gathered by staff. External data Information from publications, such as those available through a literature search Data and information collected by industry experts ,trade associations, or repressions associations Information and data from government sources such as the Australian bureau of statistics.
