The jute industry in the public sector, by virtue of its location in East Pakistan, became the property of Bangladesh after independence in 1971. Pakistani mill owners (about 68% of the total loom strength) left the country, leaving the industry in disarray. Abandoned jute mills were subject to heavy looting. The new government of Bangladesh had to take up the responsibility of rebuilding the industry. By a nationalization order, about 85% of industries, including all jute mills, were nationalized.
Bangladesh Jute Mills Corporation (BJMC) was formed to manage and look after all the 73 jute mills having 23,836 looms at that time. At one stage the number of jute mills under the jurisdiction of BJMC went up to 78. BJMC had to resurrect the industry from a ruined position. Immediately after liberation, it became very difficult to solve problem of financial hardship of the jute industry because financial institutions were not working well. Frequent power failures and power stoppages also compelled the industry to suffer heavy losses in terms of production and foreign exchange earnings.
In addition to these problems, the short supply of spares, labor unrest, wastage in production etc. also shook the industry severely. For jute industry of Bangladesh, the first two years after liberation was the period of reorganization. The government offered cash subsidy to the industry, which amounted to Tk. 200 million annually. The annual cash subsidy was reduced to 100 million since 1976-77. Thanks to this policy and periodic devaluation of currency, Bangladesh could retain its position of a prime exporter of jute goods in the dollar areas of export.
The industry earned profit in 1979-80, when the subsidy was withdrawn. By December 1979, BJMC had 77 jute mills, two carpet backing mills, and two spare parts producing units. Jute is abundantly grown in Bangladesh, amounting currently to about 1 million tons a year, which constitutes nearly 40 percent of the world‘s jute production. Jute has a long historical role in the socioeconomic development of Bangladesh. Once, jute was known as the Bengal fiber of Bangladesh. It provided considerable employment opportunities to the country‘s work force as well as foreign currency. For example, exports of jute and jute-products accounted for 73 percent of Bangladesh‘s total exports. Over the last two decades, the traditional uses of jute have—due to the emergence of synthetic fibers—declined drastically. Today, jute and jute products amount to less than 5 percent of Bangladesh‘s total exports. Jute Carpets Jute Carpet one of the three major items produced in JUTE mills of Bangladesh. The other two items are hessian and sacking. Production of carpet from jute increased in Bangladesh with a decline in the demand for sacking due to increased use of paper bags and bulk handling.
The vision of Bengal Carpets Limited is to be a model of excellence in establishment of a successful brand for the jute made industries of all over Bangladesh initially and then to the international market. We will be widely recognized as the premiere producer of quality jute products. The main office of the company will be situated in Uttara and the factory will be located in Nrayanganj. The structure of the company will be relatively flat. Since it is going to be a large organization, the office space and number of employees will be kept relatively higher.
The company will start with an initial debt-equity ratio of 60%. The main asset of the whole project will be the modern equipments and machineries for production activities, quality raw materials that mean jute fiber and other necessary elements such as design of the carpets, color etc. Moreover we need a very organized and skilled human resource for both managerial level as well as lower level. Most importantly, lower level or floor level workers are vital element of our industry as with out them our actual production activities will not be possible.
Jute, of the genus Cochorous, is made from the inner meat of the plants, which thrive, in damp heat, and the climatic conditions obtained India and Pakistan. It takes about four months for the plant to grow to 8-12′ height and shed its leaves, at which time it’s harvested, bundled, soaked so the fibers can be separated from the stem, and then dried in the sun for two or three days. Then the fibers are run through a variety of mechanical steps that turn it into a yarn suitable for weaving. Jute is most commonly grown and woven into carpets in West Bengal in India and Bangladesh.
Because of its more delicate nature, jute carpeting is better suited for use in sitting rooms and bedrooms, rather than heavy traffic areas like entryways, halls, and living rooms. When it’s mixed with other fibers, like wool and linen, a more durable product results, one that can be used in any room of the house except the kitchen and bathroom. Jute carpet backing, often of felt, helps stabilize the carpet so it doesn’t stretch or change shapes, helping its durability a bit. Our Product While synthetic carpets have a lot of practical advantages, you can’t beat the beauty of the ‘natural’ carpets.
They are something else altogether. Woolen and silk carpets have been used to embellish home interiors from ages. There are many other natural fibers that are used in carpet making. Fibers are the first thing we shall look into when we decide to go in for a carpet. Other considerations can come later. Jute is the softest among the plant fibers. It comes in natural colors ranging from creamy whites to browns. It can be dyed or bleached to get other colors. Jute carpets are very economical. Although jute makes an excellent base for inexpensive handwoven Persian kilim (rugs), they are not durable.
Jute is prone to staining. It is advisable to use jute for low and medium traffic rooms like bedrooms and guest rooms. Jute should not be used on stairs because the surface becomes slippery with wear. Jute is particularly sensitive to direct sunlight; while exposure to sunlight speeds up deterioration of any plant fiber, in jute this process is hastened. West Bengal in India and Bangladesh are most demanding markets for jute carpet. Jute Carpet With its soft silky luster, jute is a fine natural fiber.
It is best suited to areas of the house such as sitting rooms and bedrooms, rather than the more heavily used areas such as halls and passageways. Jute is a very versatile, adaptable yarn, which weaves well, looks and feels good and comes in natural tones. It can also be mixed with wool and linen, enabling more color variations, and improving durability, so the jute/wool/linen mix can be used throughout the home except for in kitchens or bathrooms. The natural jute shown here comes with a felt backing, in a herringbone design, and the mixed fibers are in 5 colors in a ripped design.
Brand attribute has two side first one is rational and second one is emotional. While consumers screen the rational elements of quality and other compelling product attributes as part of the buying process, the real decision to buy is taken at an emotional level. If we look at the powerful brands around the world, we can see that they swing consumers highly to the right, making their decision very emotionally driven. In fact, the great brands build tremendous emotional capital with their strategies. That‘s why a marketer needs to translate its ration attributes to emotional attributes in order to win and keep customers.
