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Study of Market Potential for Opening of De-Mat Account And Trading

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Account Through India Infoline Ltd. In Pune REPORT SUBMITTED ON PARTIAL FULFILMENT OF REQUIREMENTS FOR B. B. A BY To NITIN MUKESH RAI Mrs. Vaishali sheth THROUGH, THE PRINCIPAL SINHGAD INSTITUTE OF ART & COMMERCE NAHRE PUNE Assesment year-2009-2010 SINGHAD COLLEGE OF ARTS AND COMMERCE (Affilated to university of pune) CERTIFICATE This is to certify that academic goal titled “ INDIA INFOLINE PUNE” is a bonafide work carried out by MR.

NITIN MUKESH RAI of T. Y. B. B. A. of SINHGAD COLLEGE OF ARTS AND COMMERCE for fulfillment of Requirement for the award of B.

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B. A. prescribed by University of Pune. He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect. DR. K. V. Bachute PROF. Veshali Seth Principal PROJECT GUIDE DATE:

PLACE EXTERNAL EXAMINER Acknowledgement Hereby, researcher take this opportunity to sincerely that everyone who has contributed for the successful completion of this project. Researcher offer my profound gratitude to the management for giving me the opportunity of amalgating my theoretical knowledge with practical experience, in a professional environment.

My honest and sincere gratitude to Mr. Bipin Shah for the confidence shown in me and his helpful guidance, motivation through out the project.

His help and need were found to be valuable, in most important stages of my project. With this helpful attitude, he added to my thoughts, provided some timely suggestions and cleared my doubts to perfection. This project report could not have been completed without the guidance of prof. Vaishali seth (project guide). researcher express my sincere thanks and gratitude to my project guide and to our principal dr. k v bachute who have helped me directly and also to those who have indirectly helped resercher. NITIN MUKESH RAI DECLARATION

I , NITIN MUKESH RAI hereby declare that this project is the record of authentic work carried out by researcher during the academic year 2009-10 and has not been submitted to any other university or institute towards the award of any degree. Date : Place : NITIN MUKESH RAI CONTENTS 1. Introduction 2. Methodology 3. Company Profile 4. Products of the Company 5. De-Mat a/c ,Re-Mat a/c and Trading a/c 6. Different Types of De-Mat A/c in India Infoline 7. Findings 8. Results 9. Recommendation and Conclusion 10. Bibliography 11. Appendix INTRODUCTION

The project attempts to estimate the market potential of De-mat and Trading account, IPO, Mutual Fund & PMS. The project is also deals with the competitive analysis of other companies. De-mat and Trading account offered by various companies. The study was undertaken for identifying potential customer who will be interested in De-mat account, Trading a/c, PMS, IPO, Mutual Fund. Primary research has been conducted to collect data from the respondents on the basis of questionnaire. OBJECTIVES OF THE PROJECT PRIMARY OBJECTIVE:- ? To know how much potentially has India Infoline LTD of De-mat and Trading account opening in pune.

SECONDARY OBJECTIVES:- ? To know the current market condition of De-mat and Trading account. ? Competitive analysis with other company in pune for this particular segment. METHODOLOGY The project started by approaching India Infoline Ltd. to know about the market potential for De-mat account in pune, with reference to the other companies operating in the same area. There after some area were according to convenience where in survey conducted on that area to find out how much market potential of companies product De-mat account, and also find out what other facilities and services the target audience wants regarding products.

The study was deal with market potential of De-mat account and Trading account offered by company and PMS,MF,IPO of different companies sales by India Infoline Ltd. This will be reflected from the question contained in the questionnaire discussed later in the project report. a) Sample: The sample was selected for stock broker for De-mat account; I started interviewing with stock broker for De-mat account and Trading account. b) Description of the sample: The sample for De-mat account and Trading account all stock broker in pune. c) Sample size:

Total sample size was restricted to 100 for all segments in the pune. d) Tools: The tool that was used to conduct the study was questionnaire designed by me , which was mixture of open ended and close ended question. The questionnaire was designed in a such so as to cover the relating to De-mat a/c. e) Method of data collection: All the data was collected through one to one interview. All the question discussed above were explained to the respondent proper care has been taken to see that respondent understand the question clearly and answer to in without any hurry.

All the respondent were interviewed at their convenience so that there is no chance that the interviewer comprehends. The responses clearly without suffering from any ambiguity. Limitation of the project I have collected all the data’s by questioning directly to the customers or to the employee of the brokerage firms, so they may provide wrong information to me. Most of the customers are not interested to give the answer of all the questions, so it generally creates a huge problem at that time. Company overview India Infoline Ltd. (IIL) is a financial services holding company engaged in the brokerage and financial services business.

The company provides securities related products, broking, investment management, insurance, banking and institutional brokerage products to retail and institutional customers. The company operates in six business segments including Broking, Credit and Finance, Asset Management, Wealth Management, Insurance Distribution and Investment Banking through its operating subsidiaries. IIL provides online services through two Internet portals, indiainfoline. com and 5paisa. com, which are information resource centers with an analysis of Indian business, finance, and investments.

The company provides its services through a network of 758 business locations including 607 branches and 151 franchisees in 346 cities in India. The company’s key area of operations includes India, Singapore, New York and Dubai. The company is headquartered in Mumbai, India. The company reported revenues of (Rupee) INR 9,624. 40 million during the fiscal year ended March 2009, a decrease of 5. 97% from 2008. The operating profit of the company was INR 2,194. 90 million during the fiscal year 2009, a decrease of 13. 49% from 2008. The net profit of the company was INR 1,448. 9 million during the fiscal year 2009, a decrease of 9. 42% from 2008. Performance of the company: 1995 Incorporated as an equity research and Consulting firm with a client base that included leading FIIs, banks, consulting firms and corporate. 1999 Restructured the business model to embrace the internet; launched www. indiainfoline. com; Mobilized capital from reputed private equity investors. 2000 Commenced the distribution of personal financial products; launched online equity trading; entered life insurance distribution as a corporate agent. Acknowledged by Forbes as ‘Best of the Web’ and‘.. ust read for Investors’. 2004 Acquired commodities broking license; launched Portfolio Management Service. 2005 Listed on the Indian stock Markets. 2006 Acquired Membership Of DGCX; launched investment banking Services. 2007 Launched a proprietary trading platform; inducted an institutional equities team; formed a Singapore subsidiary; raised over USD 300mn in the group launched consumer finance business under the ‘Money line Brand. 2008 Launched wealth management services under the ‘IIFL Wealth brand; set up India Info line Private Equity fund; received the Insurance broking license rom IRDA received the venture capital license; received in principle approval to sponsor a mutual fund received ‘Best broker- India’ award from Finance Asia; ‘Most Improved Brokerage- India’ award from Asia money. 2009 Received registration for a housing finance company from the National Housing Bank; received ‘Fastest growing Equity Broking House Large firms’ in India by Dun & Bradstreet. [pic] India Infoline is start showing great performance from 2008 Performance Highlights in 2008-09 Business Division | Business Highlights | | |Market share of equities increase from 3. 4% in 2007-08 to 3. 76% in | |Broking |2008-09. | | |Customer base for retail equities increased 35. 8% from . 44 mn in | | |2007-08 to . 06 mn in 2008-09. | |Published in-depth and thematic reports on INCH,politics,rural | | |india,infrastructure,self commodities, utilities and India worming. | | |Receive Insurance Broking License. | |Insurance |Froged alliances with major insurance companies for the distribution | | |of life and nonlife products. | |Alter the product mix in favor of traditional products like Endowment | | |Products. | | |Proactively suspended personal loans and mortgages business from | |Credit and Finance |September 2008, while the personal loan business is still suspended, | | |the mortgages business has been Re-Started. | |Revenue at Rs. 2654. 1 mn in 2008-09 against Rs. 1937. 5 mn in 2007-08. | | |Registered the Housing Finance Subsidiary with NHB. | |Wealth and asset Management |Introduce the family office platform. | | |Raised around Rs. 1. 8 bn in the largest single day debenture listing of| | |its kind. | |Received in principle approval for sitting up of Mutual Funds. | | |Establish the infrasture and knowledge capital for Office Store Asset | | |Management Services. | IndiaInfoline outlet offers the following services:- ? Online BSE and NSE executions. ? Free access to invest advice from IndiaInfoline’s Research team. ? Daily Research Reports and Market Review (Market Mantra). ? Daily trading calls based on Technical Analysis. ? Personalized Advice ? Live Market Information. ? Depository Services: De-mat and Re-mat Transactions. Derivatives Trading. ? Commodities Trading. ? IPO’S & Mutual Funds Distribution. ? Internet- based Online Trading(TT-Manager). Executive summary : – Mr. Nirmal Jain (Chairman and Managing Director) Mr. R Venkataraman (Executive Director) Mr. Nilesh Vikamsey (Independent Director) Mr. Sat Pal Khattar (Non Executive Director) Mr. Kranti Sinha (Independent Director) Mr. Arun K. Purvar (Independent Director) Network:- The company provides its services through a network of 758 business locations including 607 branches and 151 franchisees in 346 cities in India.

The company’s key area of operations includes India, Singapore, New York and Dubai. The company is headquartered in Mumbai, India. The address is India Infoline Ltd, 75, Nirlon Complex, off W E Highway, Goregaon(E), Mumbai- 63. Tel:(91-22) 6677 5900 , Fax- (91-22) 2685 0451. In Kolkata the area office is 5th floor, AC Market, 1-Shakespeare Sarani, Kolkata- 700 071, Tel-(033) 4400 6954/4007 6512 . IndiaInfoline Ltd. Has Franchisee with different companies such as – ? John Situ Peter Add: Bodopokhari K. M. B. M. Rd. Word no-5, Baripada, Mayurbhanj-757001. ? Gautam Mandal

Add: near kothrud depot poud road indiainfoline ltd PRODUCTS • EQUITY • MUTUAL FUND • COMMODITIES • PMS • DERIVATIVES • WEALTH AND ASSET MANAGEMENT SERVICES DEMAT ACCOUNT | | Definition: De-mat account is a safe and convenient means of holding securities just like a bank account is for funds. Today, practically 99. 9% settlement (of shares) takes place on De-mat mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the exchanges. Bank Account Vs De-mat Account |S. No. |Basis Of Differentiation |Bank Account |De-mat Account | |1. Form of Holdings/Deposits |Funds |Securities | |2. |Used for |Safekeeping of money |Safekeeping of shares | |3. |Facilitates |Transfer of money (without actually |Transfer of shares (without actually | | | |handling money) |handling shares) | |4. |Where to open |A bank of choice |A DP of choice (can be a bank) | |5. Requirement of PAN Number |Not Mandatory |Mandatory (effective from April 01, 2006) | |6. |Interest accrual on holdings |Interest income is subject to the |No interest accruals on securities held in| | | |applicable rate of interest |demat account | |7. |Minimum balance requirement |AQB* maintenance is specified for certain |No such requirement | | | |bank accounts | | |8. Either or Survivor facility |Available |Not available | | | |AQB – Average Quarterly Balance | |S. No. |BASIS OF SIMILARITY |PARTICULARS | |1. |Security and Convenience |Both are very safe and convenient means of holding deposits/securities | |2. Number of accounts |No legal barrier on the number of bank or demat accounts that can be opened | |3. |Transfer of deposits (funds or |Funds/securities are transferred only at the instruction of the account | | |securities) |holder | |4. |Physical transfer of money/securities|Physical transfer of money/securities is not involved | |5. |Nomination Facility |Available | | | Benefits Of De-mat Account: A safe and convenient way of holding securities (equity and debt instruments both). | |Transactions involving physical securities are costlier than those involving dematerialized securities (just like the transactions through a bank teller | |are costlier than ATM transactions). Therefore, charges applicable to an investor are lesser for each transaction. | |Securities can be transferred at an instruction immediately. | |Increased liquidity, as securities can be sold at any time during the trading hours (between 9:55 AM to 3:30 PM on all working days), and payment can be | |received in a very short period of time. |No stamp duty charges. | |Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with physical certificates, are eliminated. | |Pledging of securities in a short period of time. | |Reduced paper work and transaction cost. | |Odd-lot shares can also be traded (can be even 1 share). | |Nomination facility available. | |Any change in address or bank account details can be electronically intimated to all companies in which investor holds any securities, without having to | |inform each of them separately. | |Securities are transferred by the DP itself, so no need to correspond with the companies. |Shares arising out of bonus, split, consolidation, merger etc. are automatically credited into the De-mat account of the investor. | |Shares allotted in public issues are directly credited into De-mat account of the applicants in quick time. | Opening a De-mat Account To start dealing in securities in electronic form, one needs to open a De-mat account with a DP of his choice. An investor already having shares in physical form should ensure that he gets the account opened in the same set of names as appearing on the share certificate; otherwise a new account can be opened in any desired pattern by the investor. Getting started |Documents to be attached | |Choose a DP |Passport size photographs | |Fill up an account opening form provided by DP, and sign an |Proof of residence (POR) – Any one of Photo Ration Card with DOB / | |agreement with DP in a standard format prescribed by the depository. Photo Driving License with DOB / Passport copy / Electricity bill / | | |Telephone bill | |DP provides the investor with a copy of the agreement and schedule |Proof of identity (POI) – Any one of Passport copy / Photo Driving | |of charges for his future reference. License with DOB / Voters ID Card / PAN Card / Photo Ration Card | |DP opens the account and provides the investor with a unique account|with DOB | |number, also known as Beneficiary Owner Identification Number (BO |PAN card | |ID). | | Note: |The agreement required to be signed by the investor details the rights and duties of the investor and DP. | |DP may revise the charges by giving a 30 days prior notice.

SEBI has rationalized the cost structure for inaction by removing account opening charges, | |transaction charges for credit of securities and custody charges, effective from January 28, 2005. | Maximum Number of holders in a De-mat Account A maximum of three persons are allowed to open a joint De-mat account in their names. DEMATERIALISATION Definition: Dematerialization is the process of converting physical shares (share certificates) into an electronic form. Shares once converted into dematerialized form are held in a De-mat account. Dematerialization Process:

An investor having securities in physical form must get them dematerialized, if he intends to sell them. This requires the investor to fill a De-mat Request Form (DRF) which is available with every DP and submit the same along with the physical certificates. Every security has an ISIN (International Securities Identification Number). If there is more than one security than the equal number of DRFs has to be filled in. The whole process goes on in the following manner :– [pic] THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT OPENING AND DEMATERIALISATION Providing the bank account details at the time of account opening .

It is mandatory for an investor to provide his bank account details at the time of opening a De-mat account. This is done to safeguard investor’s own interests. There are two major reasons for this: |The interest and dividend warrants can’t be en-cashed by any unauthorized person, as the bank account number is mentioned on it. | |It is convenient and time saving, as dividends and interests given by the companies can be directly credited to the investor’s bank account (through ECS | |facility, wherever available). | Change in bank account details It is possible for an investor to make changes to the details of his bank account.

The investor must inform any change in his bank account details to his DP. This enables him to receive the cash corporate benefits (such as dividends, interests) directly into his account in time and discourages any unauthorized use by any second party. Change in the address of investor as provided to the DP Any change in your address should be immediately informed to DP. This enables DP to make necessary changes in the records and informing the concerned companies about the same. Opening multiple accounts An investor is allowed to open more than one account with existing DP or with different DPs.

Minimum balance of securities required in De-mat account There is no stipulated minimum balance of securities to be kept in a De-mat account. Account opening and ownership pattern of securities One must make sure to open a De-mat account in the same ownership pattern in which the physical securities are held. For example: If you have two share certificates, one in your individual name (say ‘X’) and the other held jointly with some other individual (say ‘XY’), then in such a case you will have to open two different accounts in respective ownership patterns (one in your name i. . ‘X’ and the other account in the name of ‘XY’). Same combination of names on certificates but different sequence of names on the certificates or De-mat account Regulations provide that the client receives a contract note indicating details like order number, trade number, time, price, brokerage, etc. within 24 hour of the trade. In case of any doubts about the details of the contract note, you (investor) can avail the facility provided by NSE, wherein you can verify the trades on your website www. nseindia. com/content/equities/eq_trdverify. tm. The Exchange generates and maintains an audit trail of orders/trades for a number of years, and you can counter check details of order/trade with the Exchange. Holding a joint account on “Either or Survivor” basis like a bank account No investor can open a De-mat account on “E or S” basis like a bank account. Allowing somebody else to operate your De-mat account It is possible for an account holder (Beneficiary Owner) to authorize some other person to operate the De-mat account on his behalf by executing a power of attorney.

After submitting the power of attorney to the DP, that person can operate the account on behalf of the beneficiary owner (BO).. Addition/deletion of the names of the account holders after opening the account It is not possible to make changes in the names of the account holders of a BO account. A new account has to be opened in a desired holding/ownership pattern. Closing a demat account and transfer of securities to another account with same or different DP An investor, if he wants, can also close his demat account with one DP and transfer all the securities to another account with existing or a different DP.

As per a SEBI circular issued on November 09, 2005, there are no charges for account closure or transfer of securities by an investor from one DP to another Freezing/Locking a demat account The account holder can freeze his demat account for a desired time period. A frozen account prevents securities to be transferred out of (Debit) and transferred into (Credit) the account. Dematerialised shares do not have any distinctive number Dematerialised securities are fungible assets. Therefore they are interchangeable and identical. Rematerialisation

The process of getting the securities in an electronic form, converted back into the physical form is known as Rematerialisation. An investor can rematerialise his shares by filling in a Remat Request Form (RRF). The whole process goes on as follows: — [pic] | | |Note: | |Depository – An organization that facilitates holding of securities in the electronic form and enables DPs to provide services to investors relating to | |transaction in securities.

There are two depositories in India, namely NSDL and CDSL. As per a SEBI guideline, the minimum net worth stipulated for a | |depository is Rs. 100 crore. | |NSDL/CDSL – The securities are held in depository accounts, like the funds are held in bank accounts. There are two depositories in India namely NSDL and | |CDSL. NSDL (National Securities Depository limited) was established in August 1996 and is the first depository in India. CDSL (Central Depository | |Securities Limited) is the other depository and was established in 1999. |DP (Depository Participant) – A Depository Participant can be a financial organization like banks, brokers, financial institutions, custodians, etc. , | |acting as an agent of the Depository to make its services available to the investors. There are a total of 1334 DPs registered with SEBI, as on March 31, | |2009 and each DP is assigned a unique identification number known as DP-ID. | Trading account: It is that type of account with the help of which a De-Mat account holder can buy or sell shares. India Infoline Ltd. Provide their customer software Trade Terminal for trading by free of cost and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading a/c in India Infoline Ltd. For Individual • PAN Card(compulsory for all joint holders) • Address proof of all joint holders • Specimen copy of cheque For NRI • Foreign and Indian Address proof • PAN Card(compulsory) • Bank a/c indicating type of a/c as NRE/NRO • Specimen copy of cheque For HUF • Address proof and identity proof of karta • PAN Card of HUF(compulsory) • Specimen copy of cheque • Declaration giving details of the family members of the HUF with their names, date of birth & relationship with the karta. For Minor Minor PAN Card • Birth certificate of minor • Address and identity proof of guardian • Specimen copy of cheque. India Infoline offer three types of De-Mat a/c and Trading a/c these are as follows:- Individual Account Account opening charge – 555/- Margin Money- 2555/- (minimum) Exposure – 3 times for intraday & 5 times for delivery. Software installation charge- NIL Annual Maintenance Charge- NIL Brokerage- Intraday-. 05% & Delivery-. 50% Joint Holder’s Account Account opening charge-555/- Margin money- 2555/-(minimum) Exposure- 3 times for intraday & 5 times for delivery

Software installation charge- NIL Annual Maintenance Charge- NIL Brokerage- Intraday-. 05% & Dilivery-. 50% DRAWBACKS OF ALL BROKERAGE FIRMS DRWABACKS OF HDFC SECUERITIES ? They are not providing good customer services. ? Their brokerage charge is very high. ? They are not sending the daily transaction report through sms, mail, call, courier. ? They take a very large time for account opening. DRAWBACKS OF SHAREKHAN ? Their management team is not serious. ? Their brokerage rate is not fixed. ? Take large time for account opening. ? They give wrong information at the time of opening the account. They don’t send daily transaction report DRAWBACKS OF GEOJIT ? Bad customer service. ? Don’t send daily transaction report. ? Management team is not serious. ? Brokerage is not fixed. DRAWBACKS OF INDIABULLS ? Management team is not serious. ? Brokerage is very high. ? Don’t send proper transaction report daily. ? Take time for opening an account. DRAWBACKS OF ICICI DIRECT ? Brokerage is very high. ? Brokerage is not fixed. ? Don’t sending right transaction report. ? Providing wrong information at the time of account opening. ? Worthless customer service. Take a huge time for account opening. DRAWBACKS OF ANGLE BROKING ? Take time for account opening. ? Don’t give good advice when it is needed. DRAWBACKS OF KOTAK SECUERITIES ? They do not send proper transaction report to their clients. ? They do not give right proposal to their clients at the right time. ? Their brokerage is not fixed. ? Their management team is not good. DRAWBACKS OF RELIGARE ? Don’t send transaction report properly. ? Don’t give right advice to their clients. ? Take time for opening an account. ? They are not serious about their work. ? Unauthorized dealing with a/c.

DRAWBACKS OF INDIAINFOLINE ? Management team is not serious. ? Don’t send proper transaction report. ? Wrong information at the time of account opening. ? Brokerage is very high. ? Take time in case of account opening. DRAWBACKS OF RELIANCE MONEY ? Brokerage is not fixed. ? Take a huge time for account opening ? They don’t take the customer problem seriously COMPARITIVE STUDY BETWEEN DIFFERENT BROKERAGE FIRMS: [pic] A/C opening charge- 799/- Name of the software used- Sun Java. Software installation charge- NIL Maintenances charge- 500/- from 2nd year. Exposure- 5 times for intraday.

Name of the bank with the help of which customer get the facility of net banking- HDFC ,SB I, ICICI, Axis Bank. Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds. Brokerage- Delivery-. 50% & Intraday-. 05% Transaction Report- Through mail/courier(Free of cost) Prepaid Scheme- not available. Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c. Network- 480 branches in 230 cities. Margin money- 5000/- Secrecy- password cannot be accessed through internet. HDFC Secuerities offer the highest level of security such as 128-bit encrypton and SSL(Secured Socket Layer) technology. pic] A/C opening charge-975/- Name of the software used- not available one can access through net. Maintenance charge- Rs. 450/- from 2nd year. Exposure- 5 times for margin and 25 times for margin plus. Name of the bank with the help of which customer get the facility of net banking- ICICI(providing zero balance in saving account) Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI bonds,Derivatives, Postal Savings. Brokerage- intra day-. 10%-. 15% Delivery- . 4%-. 85% Transaction Report- Through Courier(free of cost) Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving a/c. Network- 2124 branches across the countries and 19 foreign branches. Margin money- Rs. 500/- Secrecy- password provided to the customers and it can be changed BY customer only. [pic] A/C opening charge- 555/- Name of the software used- Trader Terminal. Software installation charge- Nil. No. of scripts provided by the software- unlimited. Maintainance charge- Nil. Exposure- 5 times (intra day) 3 times (delivery). Name of the bank with the help of which customer get the facility of net banking- HDFC Bank, Axis Bank, ICICI Bank.

Services provided- Equity,IPO,MF,PMS,Commodities,Insurance,Wealth Management Services, Mortgages. DP sells charge- 15 per instruction + service tax. Brokerage- 0. 01% to. 05% intraday 0. 1% to 0. 5% deliveries. Transaction Report- sms, daily mail, daily courier, Prepaid Scheme- not available. Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c. Network- 1145 branches and 800000 customers. Margin money- minimum 2555/- Secrecy- telephone logger with recorder. [pic] A/C opening charge- 900/- Name of the software used- PIB(Power India Bulls) Software installation charge- 750/- No. f scripts provided by the software- unlimited Maintenance charge- nil Exposure- 3 times intraday and 8 times delivery. Name of the bank with the help of which customer get the facility of net banking- HDFC,IDBI,ICICI and Axis Bank. Services provided- Equity, Housing Loan, Personel Loan, Insurance. Brokerage- Intraday-. 01% & Delivery-. 5% Transaction Report- Through mail & courier(Free of cost) Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c. Network- 718 branches and 4500000 customers across the country. Margin money- NIL Secrecy- use logger phone so that the broker cannot go beyond their word. pic] A/C opening charge-750/- Name of the software used- Keat Software installation charge- NIL Maintainance charge- Rs. 360/- Exposure- 4 times of intraday. Name of the bank with the help of which customer get the facility of net banking- HDFC, AXIS Bank, ICICI Bank, SBI,City Bank,KOTAK. Services provided- Equity,IPO,MF. DP sell charge- 23/- Brokerage- intraday- . 03%-. 06% & Delivery-. 59%-. 98% Transaction Report- Through mail (free of cost) Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c. Network- 890 branches and 63500 customers across the country.

Margin money- 5000/- Secrecy- Log in password changes after 14 days. [pic] A/C opening charge- 415/- Name of the software used- Java Software installation charge- 500/- Maintainance charge- 300/- Exposure- 4 times( For Intraday) Name of the bank with the help of which customer get the facility of net banking- HDFC, ICICI , AXIS Bank, City Bank, Standard Chartered Bank. Services provided- Equities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services. DP sell charge- included in the a/c opening. Brokerage- intraday- . 03% & Delivery-. 3% Transaction Report- Through Courier(Free of Cost)

Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c. Network- 5,30,234 customers in over 377 cities and 1200 business locations Secrecy- 128-bit SSL technology to ensure the highest security on online transactions. [pic] A/C opening charge- 750/- Name of the software used- Java Software installation charge-NIL Maintainance charge-Rs. 50/-p. a Exposure- 5 times(For Intraday) Name of the bank with the help of which customer get the facility of net banking- ICICI bank, AXIS bank, HDFC bank, IDBI. Services provided- Equity Trading,Derivatives,Forex,Commodity,IPO,MF & Insurance.

DP sell charge- 12/- Brokerage- intraday-. 05%-. 07%& Delivery-. 25%-. 40% Transaction Report- By mail(Free of Cost) Types of trading accounts provided- De-Mat a/c ,Trading a/c ,Commodity a/c. Network- 10000 outlet in5000 different cities and 22 lakh customers. Margin money- it is not restricted. Secrecy- Extra Security Features with “Secuerity Tocken” which is the most secure and tested technology in the computer world. Customer’s account is safeguarded with a unique security number that changes every 32 seconds. [pic] A/C opening charge- 450/- Name of the software used- odin

Software installation charge- 900/- Maintenance charge- 250/- from 3rd year. Exposure- 20 times for intraday. Name of the bank with the help of which customer get the facility of net banking- AXIS bank ,ICICI bank, HDFC bank. Services provided- Equity,Commodities,Insurance,Wealth Management Services,Insurance,Investment Banking. DP sell charge- 8/- Brokerage- intraday-. 03% & Delivery-. 3% Transaction Report- Through mail(Free of Cost) Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c. Network- 1837 locations more than 498 cities. Margin money-50000/- for R-ALLY & R-ALLY Lite. 0000/-for R-ALLY Pro. Secrecy- Password provided to the customer has to change every after 15 days [pic] A/C opening charge- 750/- Name of the software used- Java ssn. Software installation charge- nil Maintenance charge- Exposure- 4 times for intraday and delivery both. Name of the bank with the help of which customer get the facility of net banking- AXIS bank, HDFC bank, UBI, IDBI,City Bank. Services provided- Equity,IPO,MF,Derivatives,Commodities. DP sell charge- NIL Brokerage- intraday-. 05%-. 07% & Delivery-. 25%-. 40% Transaction Report- Through mail(Free of Cost) Prepaid Scheme- yes

Types of trading accounts provided- Classic a/c (for sudden user) Spend Trade a/c(for frequent user) Network- 510 centers across 170 cities 2,18,000 customers. Margin money- Rs. 5000/- Secrecy- Security Socket Layer(SSL),a security that the information . [pic] A/C opening charge- 650/- Software installation charge- NIL Maintenances charge- NIL Exposure- 5 times for intraday and 7 times for delivery. Name of the bank with the help of which customer get the facility of net banking- HDFC Bank, SBI, ICICI Bank. Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.

DP sells charge- 5/- Brokerage- Intraday-. 03% , Delivery-. 30% Transaction Report- Through mail and courier (Free of Cost) Prepaid Scheme- not available. Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c. Network- 500 branches across 85 countries and 450000customers. Margin money- 650/- Secrecy- telephone with recorder. [pic] A/C opening charge- 731/- Name of the software used- odin. Software installation charge- NIL Maintenances charge- 300/- Exposure- 4 times, and if the person can’t return money within 5 days then extra 15 days he will get and 16% charge will be taken for that.

Name of the bank with the help of which customer get the facility of net banking- AXIS bank, ICICI bank, HDFC bank, SBI. Services provided- E broking, PMS, Investment advisory, Wealth Management Services, Commodity Trading. DP sells charge- 12/- Brokerage- intraday-. 03% & Delivery- . 3% Transaction Report- Through courier(Free of Cost) Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c. Network- 120 branches across 120 cities and 31 regional offices. Margin money- 5000/- Secrecy- Log in ID and Password change on a regular basis and telephone . Findings: ? Brokerage is high. Trading account opening charge should be reduced because Geojit and Religare are opening their a/c both de-mat and trading by giving 650/-, 450/-. ? Securities are not so much reliable, RM can trade without taking the permission of the client. ? De-mat a/c of Reliance is more flexible in nature compare to India Infoline in pune. ? Customer is not very much aware about their product. ? HDFC, ICICI direct provide their customers three types of account (de-mat a/c, trading a/c, bank a/c) but Indiainfoline provide only De-mat a/c and Trading a/c. ? Charged Rs. 249 for providing vas sms service to the customers. India infoline provide life time facility by giving only Rs. 555, which is very cheap. Result Those who have share or not————– [pic] Out of 100 data’s the observation has been made DE-MAT OR RE-MAT [pic] Out of 80 data’s the observation has been made DE-MAT ACCOUNT IN DIFFERENT COMPANIES: [pic] Out of 76 data’s the observation has been made THOSE WHO ARE INTERESTSD OR NOT INTERESTED TO OPEN A DE-MAT ACCOUNT: [pic] Out of 100 data’s the observation has been made POTENTIAL OF DE-MAT ACCOUNT OPENING IN PUNE : [pic] Out of 76 data’s the observation has been made

Customers of De-MAT Account and Mutual Fund [pic] Out of 100 data’s the observation has been made No of Customers in Online and Offline [pic] Out of 80 data’s the observation has been made Conclusion and recommendation: After completing my market survey I found so many drawbacks about this company and as per my knowledge I suggest points which should be taken by company for good market response and to increase their business in pune. These points are discussed bellow:- ? Brokerage should be fixed. ? To increase the security in can improve the reliability of the customers towards the company. IndiaInfoline should have to organize various promotional tools to improve their products. ? It is necessary to make two separate branches one is online and other is offline as like Indiabulls appointment is mendatory to enter into the rooms. ? Provide free vas sms service to the customers. ? India infoline have to provide customer online Mutual Fund invest facility. ? To increase the customer it is require to motivate not only corporate but also every individuals and marketing should visit their house whichHDFC, ICICI direct , Reliance have already done this procedure. BIBLIOGRAPHY:

BOOKS: 1) Research Methodology, written by Uma Sekaran 2) Financial Management, written by I M Pandey Websites: 1) www. indiainfoline. com 2) www. google. com 3) www. nse. india. com 4) www. cdsl. com 5) www. nsdl. com OTHERS: 1. LMS (Lead Management System) 2. YELLOW PAGES. APPENDIX: I have made two sets of questionnaires one is for customer and another is for the employee, and I have collected all the information on the basis of these questionnaires. These are as follows:- Questionnaire to the Customers If there are images in this attachment, they will not be displayed.

Download the original attachment Name: ___________________________________________________ Ph. /Mob. : _____________________ [pic][pic][pic][pic]Address: ____________________________________________________________ __ PIN [pic][pic]Gender: Male          Female               Email ID: ___________________________________________________ [pic][pic][pic][pic]Annual Income:     ? 1 Lakh              ; 1 Lakh but ? 3 Lakhs            ; 3 Lakhs but ? 5 Lakhs            ; 5 Lakhs 1. [pic][pic]Do you have De-mat A/c:    Yes                       No 2. a.

If ‘Yes’ then which company: ________________________________________ b. How did you come to know about the company? [pic][pic][pic][pic][pic]News Paper          Radio           TV          Internet        Reference c. Why did you choose the company? [pic]      Reliable brokerage charge [pic]      Good Service [pic]      For Information [pic]      All of the above d. What is the rate of brokerage:   Intraday _________   Delivery________ e. How much is the maintain charge:      Rs. _____________________ f. How much your De-mat A/c margin: Rs______________________ . What kind of extra facility you want from them: ______________________________________________________ h. [pic][pic]Do you have any De-mat A/c in India Infoline Ltd:   Yes No                  i. [pic][pic][pic][pic]If ‘Yes’ then the instruments that you have invested through from India Info line are –       A) Equity       B) Mutual fund       C) Insurance D) Commodity j. pic][pic]Do you have De-mat A/c with any other company:  Yes           No k. If ‘Yes’, then name of the company: ___________________________________ 2. [pic][pic]If ‘No’ then, are you interested to open a De-mat A/c:             Yes           No 3. If ‘Yes’, name of the company/Bank, where you are interested to open a De-mat A/c: ____________________________________________________________ ___ 4. [pic][pic]Do you have any companies’ MF/Insurance:                                Yes          No 5.

If ‘Yes’ then from which company you have brought this thing: ____________________________________________________________ ___ Questionnaires to the brokerage firms A/C opening charge- Name of the software used- Software installation charge- No. of scripts provided by the software- Maintenances charge- Exposure- Name of the bank with the help of which customer get the facility of net banking- Services provided- DP sells charge- Brokerage- Transaction Report- Prepaid Scheme- Types of trading accounts provided- Network- Margin money- Secrecy-[pic][pic][pic] ———————– 59

Cite this Study of Market Potential for Opening of De-Mat Account And Trading

Study of Market Potential for Opening of De-Mat Account And Trading. (2018, May 05). Retrieved from https://graduateway.com/bba-project-essay/

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