Digital Marketing: Web Analytics Assignment Analysis

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Google Analytics and Tableau Software are two tools that are used by companies to analyze and visualize data for their business intelligence. The target users for these applications are e-commerce companies, marketing firms, and any other company dealing with big data analysis. Google Analytics helps in understanding website traffic and its source, which can be used to optimize the right activities and improve customer satisfaction. Tableau Software, on the other hand, focuses on data visualization and provides interactive dashboards for quick insights into the data. It can directly connect to Google Analytics and help in analyzing visitor sources and conversions effectively.

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Who are the target users? Google analytics is a tool from Google through with we can create detailed report about our mobile APS performance website traffic and its source. Not only it provides business insight it helps your business to succeed. Google Analytics data is golden. By understanding what works and what doesn’t, you can be sure to invest your time optimizing the right activities, and dropping those that don’t work.

It also increases usability of your website by knowing how visitors use your website you can determine where you are lacking behind in satisfying the customer it also helps in identifying the target audience. Tableau Software: it is a data visualization software focused on business intelligence it can connect easily to any data source Tableau allows for instantaneous insight by transforming data into visually appealing, interactive visualization called dashboard This process takes only seconds or minutes. Tableau helps to process and analyze data in a logical, easy to follow manner.

Tableau can directly connect to Google analytics and take care of visitor, source and conversation effectively and you can avoid exporting your file to excel The target user of there applications are the company who deals in big data analysis and transform their business on the evaluation of the data mostly e commerce company marketing firms etc.

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