Essays on Brands Page 64

McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task, or rationalization. Within these…

The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina, USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Bradham aim was to create a drink both delicious, healthy,…

McDonald is the largest leading multinational fast food restaurant with more than 33000 food chains worldwide in 119 countries, serving 68 millions of customers daily. Despite McDonald’s prevalent brand name under globalization, many of its marketing strategies are come into question in terms of ethnicity. In the following essay, some of those unethical issues of…

For companies, they all want to have bigger market share and earn more profit. So they will find many ways to penetration into the market like diversification. Diversification strategies are used to expand firms’ operations by adding markets, products, services, or stages of production to the existing business. The purpose of diversification is to allow…

Training and recruitment is one of the most important actions that must be performed by a business because they would always need employees and they must train them so that they should know what has to be done at work. If the employee recruited is not trained to use particular equipment it might result in…

Most of the things that people use today have become automated, and people have changed their lifestyles. Nowadays, people want devices that can simply their life and save them time. They want innovative mobile devices that will enable them to do their work and communicate without restrictions. Many companies have realized this, and they are…

Both apples and oranges are nutritious fruits that are commonly consumed. However, despite their similarities, there are notable distinctions between these two fruits. Apples come in different colors (red, green, or yellow) and flavors (bitter or sweet), which depend on the climate of the region where they are grown. They are produced on fruit trees…

When evaluating a company’s financial performance, it is essential to examine its financial ratios. These ratios can be classified into different categories. Profitability ratios offer insights into the company’s profitability. Liquidity ratios analyze the company’s current assets and liabilities, indicating how well it manages liquid finances. Leverage ratios concentrate on the company’s debt and its…

Mary Barra is Chairman and Chief Executive Officer of General Motors Company. She was chosen as Chairman of the GM Board of Directors in 2016 but has served as CEO of GM since 2014. According to General Motors (2018), “She’s focused on strengthening GM’s core business of great cars, trucks and crossovers, while also working…

Introduction The male parent of the quality motion which is W. Edwards Deming introduced the construct of direction named Total Quality Management ( TQM ) . This attack direction originated in Nipponese Industry in the 1950 ‘s and became popular in the West since early 1980 ‘s. TQM is a system for a client focused…