Essays on Marketing Page 33

Pucker Up to a larger audience. If sales noticeably drop, then it is the responsibility of the company to take control, to bring back sales, and keep its reputation intact by taking an in depth look into what keeps their employees motivated, which may include financial gain, praise for enhanced work, or factors such as…

In the field of graphics, innovation is inevitable and designers need to upgrade their skills continuously as per the latest trends in order to keep pace with the competition. Adapting their skills with the new techniques helps them securing a strong market in the graphic design industry. Motion design has grabbed the most attention this…

In recent times environmentalism has been the focus of much attention in Ireland. Issues such as conservation, recycling, pollution, waste management and organic and natural products have stirred much interest in the public arena. Political initiatives at European Union and Government level, competitive activity and changing market expectations all have a major effect on a…

The progressing coronavirus pandemic is impacting every piece of our lives, from the places we can go, to the way we spend our time, to the priorities we have, the way we spend our money and the way we buy, sell, and market products. Amongst the various effects happening simultaneously on different zones of an…

Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students…

The first ad was released in March 1966 when the horse racing trend was catching up in India. It was fashionable to go to turf clubs. The rich and famous would go for horse racing. In the first ad, the Amul girl was seen riding a horse with the word ‘Thorough bread’ as the punchline….

Paper #1 – Product Survey Founded by Frank Toskan of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists…

Introduction The major intention of this report is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix.  The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in…

The World Wildlife Fund has created a full-page ad with a bold headline that says “HELP SAVE THE LIPSTICK” against a rainforest background. The purpose of this advertisement is to convey multiple messages. The main message is that approximately half of the supermarket products, including lipstick, contain palm oil, which is causing harm to forests…

In the coffee industry, the three retailers, Dunkin’ Donuts, Intelligentsia, and Starbucks, all have their own unique style to attract consumers. To better understand and observe the elements of coffee retailers, we selected two locations from each retailer to perform our research. First, we collected menus to determine the products, depth of assortment, and product…