Walt Disney Page 4

In his statement, Walt Disney emphasized that it is not the magic itself but rather the hard work behind it that brings success. He was both a visionary and an ethical leader, using his abilities as a transformational leader and artist to imagine a world that has lasted for almost 90 years (Capodagli & Jackson,…

One important element of Disney’s success was the extent to which they integrated and expanded into different business areas, far beyond simple licensing deals and agreements with distributors. Examples of this include: Horizontal Integration: successfully diversified Into different movie genres by acquiring several production companies (helping them reach wider audiences); creation of Disney theme parks…