Mission.
FedEx’s objective is to generate exceptional financial returns for its shareholders by offering supply chain, transportation, business, and related information services that create significant value. These services will be provided through dedicated operating companies while ensuring that customer needs are met to the highest quality standards within each market segment. FedEx aims to cultivate mutually beneficial relationships with its employees, partners, and suppliers. Safety takes precedence in all operations, and corporate activities are conducted with the utmost integrity and professionalism.
Strategy.
FedEx’s operating strategy operates effectively on three levels at the same time. It competes as a unified brand globally, speaking with a single voice. Additionally, it operates independently by prioritizing its separate networks to cater to specific customer requirements.
FedEx®, from 1996-2010, stated that their mission is to manage collaboratively by working together, in order to sustain loyal relationships with their workforce, customers, and investors. Their mission statement is future-oriented, similar to a vision statement, and includes accountability for performance measurement. It is important to note the key quality words in their mission statement such as “focused”, “highest quality”, “mutually rewarding relationships”, “safety first”, and “highest ethics”. FedEx is committed to excellence and recognizes the direct relationship between their mission and vision, as well as their strategy goals related to the core value of focus.
- Compete collectively = (SG) as “one brand”/”one voice”
- “Focus independent networks” = (SG) to meet “distinct” customer needs
- Collaboratively to “work together” = (SG) to sustain “loyal relationships”
Conclusion: Despite my initial surprise at not finding an explicit FedEx vision statement, I am confident that their “mission statement” truly encompasses FedEx’s vision. The word “focus” effectively summarizes FedEx’s mission and vision. It is noteworthy how well the “mission/vision” aligns with the goal of holding individuals accountable for performance measurement in their strategy goals (SG).
