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Ice Cream and Magnolia

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Magnolia has been making every meal a delight for 30 years since it started in 1981 as a business unit of San Miguel Corporation’s Magnolia Ice Cream Division. Magnolia entered into a joint venture with New Zealand Dairy Board (NZDB) in 1987; named as Philippine Dairy Products Corporation (PDPC); SMC owning 70% until in July 2002 buying out NZDB share and became Magnolia Incorporated, a subsidiary of San Miguel Pure Foods Company.

Magnolia in its 5-hectare Plant facility in General Trias, Cavite diversified from Butter, Margarine and Cheese into one of the top manufacturers of Dairy, Fats and Oils in the Philippines with its new product line jelly, jams, UHT milk, specialty oils, salad aids and cooking oil.

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Magnolia is the first dairy company certified by the International Standard Organization (ISO) 22000:2005 and recently awarded the ISO 9001:2008 certification. SGS Philippines Inc. also granted Magnolia HACCP (Hazard Analysis and Critical Control Points Certification) and GMP certifications.

Magnolia also received HALAL product certifications from Islamic Daiwah Council of the Philippines (IDCP).

Magnolia guarantees to continuously provide quality foods that nourish generations through its adherence to utmost control of food safety and quality management. Mission We are committed to provide you with only the best quality products through constant research using only the best available technology. Magnolia ensures that the tradition to make each meal a delight will continue to live on.

Description MAGNOLIA INC. ormerly Philippine Dairy Products Corporation, is a dairy company engaged in the marketing, manufacturing, distribution and exporting of butter, margarine and cheese products under the brand names Magnolia, Dari crème and Star. The 5-hectare manufacturing plant is located in Governor’s Drive, Bo. De Fuego, Gen. Trias Cavite. San Miguel Corporation (SMC) wholly owns the Company. Magnolia Dairy Ice Cream Magnolia Dairy Ice Cream is a Philippine brand of ice cream sold domestically in the Philippines and in other markets such as Thailand, the United States, Australia, Malaysia, and Singapore.

Magnolia was founded in 1925 and the company’s tropical ice cream flavors include Halo halo (a mix of fruits and beans), Buko Pandán (young coconut with pandan), Maís Queso (corn and cheese),avocado, Nangkasúy (jackfruit with cashew), Ube and Buko Salad (young coconut and fruit), and Macapuno (coconut sport). The brand also offers mango and other flavors like chocolate, strawberry, and vanilla. They also sell special-edition ice cream dubbed “Flavor of The Month,” which is only sold for a month. Magnolia is a division of San Miguel Corporation, one of Asia’s largest food and beverage conglomerates.

It was purchased by Nestle Philippines in 1999, but the brand was re-launched by San Miguel in the Philippines in 2004 after a five year hiatus. Upon re-introduction rocky road, cookies and cream, dulce de leche and double dutch were added as “gold label” flavors. In 2008 the company introduced Coffee Vienna and Waffle Cheesecake for the Christmas holidays. Magnolia brand ice creams originated in Manila, a tropical city with a hot and humid climate Flavors like purple taro ice cream, are said to be especially refreshing, and one reviewer compared it to cookies-and-cream. History

From the 1960s until the 1990s Magnolia operated an ice cream parlor at its plant along Aurora Boulevard in Manila, “where customers could feast on traditional concoctions like banana splits, sundaes and parfaits”. Favorites were Ernie and Bert, Black and White, the Choo-choo Train, Banana Split Fudge, Marshmallow Nut Sundae, and the Coney Island. Magnolia opened many additional locations around the city. The parlor was part of the deal when Magnolia was acquired by Nestle in 1996 and the name Magnolia was phased into Nestle branded ice creams, but it was reintroduced in 2004 by San Miguel and the parlor re-opened with a partner in 2008.

The division had been marketed as one of the “family” brands of San Miguel. The re-introduction followed the expiration of a non-compete clause. The company expanded and modernized in the early 1990s, with three new plants including one in Iloilo, part of a P25 billion investment plans. Other ice cream production plants were located in Quezon City, Cebu, Davao and Cagayan de Oro, reducing transportation costs. San Miguel had been barred from participating in the ice cream industry for five years starting in 1998, following the “sale of its 45% stake in its joint venture with Nestle S. A. of Switzerland, Nestle Philippines Inc. due to a non-compete clause in the agreement.

A multi-product industrial park and plant was planned in the Laguna industrial park in Santa Rosa City outside Manila costing $18 million and was expected to come on line in 2005. San Miguel is one of Asia’s largest food and beverage conglomerates. The company is working to regain market leadership in bulk ice cream “through innovations in product packaging and cheaper but premium quality products” in a market at P5 billion and dominated by Unilever’s Selecta brand with 40 percent, Nestle with 35 percent and Magnolia with only two percent, as of 2008.

In 2009 the company decorated its containers with artworks by re-known Filipino artist Fernando Amorsolo. That same year, the old plant at Aurora Boulevard was closed and later demolished to make way for a new residential and commercial site developed by Robinsons Land, eventually reopened as Robinsons Magnolia three years later, with Magnolia Residences opening soon. The Magnolia Ice Cream parlor is located at the new mall. The Magnolia Ice Cream plant is now located in Sta.

Rosa, Laguna, which is in operation since 2010. International Operations In Thailand, Magnolia is manufactured by Singapore based Fraser & Neave, a company that in 1999 established its first presence in Thailand with 500 million baht investment to buy the United ice-cream brand from a Thai partner “After the acquisition, it closed all ice-cream factories in Singapore and Malaysia and relocated the production to Thailand and F&N rebranded the United ice-cream into Magnolia. Six years later F&N’s Magnolia is profitable according to a company executive and among the top three brands in Thailand’s six-billion-baht ice-cream market, after Wall’s of Unilever Thai Trading and Nestlé’s Thai division. About 60 percent of the total output is slated for exports. The company produced over 300 stock-keeping units in 2005, the smallest unit of measure when the ice-cream is issued from or returned to a warehouse, and had a research and development centre exclusively for the Magnolia ice-cream.

According to an executive, “We want to make Thailand stronger as a production centre for Magnolia ice-cream. We have no plans to move the plant to China as we believe Thailand can produce better and high-quality products. ” In the United States, the Magnolia Brand and Trademark are owned by a separate family business which has no connection to San Miguel Corporation. The ice cream is manufactured by Ramar International Corp. in Pittsburg, California which “produces a quality line of ice cream based on traditional Filipino flavors” including their best seller, Ube, an ice cream made from purple yams.

Currently, Ramar Foods produces one of the only tropical ice cream products in the industry made from real Butterfat, as opposed to Mellorine, which is common among tropical ice cream brands. According to manufacturing manager Steven Eis, the ice cream is very popular in the Filipino communities and is sold in ethnic grocery stores throughout California and Hawaii. “But it’s beginning to draw customers from outside the market as people search for alternatives to vanilla and chocolate. “

Cite this Ice Cream and Magnolia

Ice Cream and Magnolia. (2016, Oct 02). Retrieved from https://graduateway.com/ice-cream-and-magnolia/

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