“Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. ” * Advertising is a favorable representation of product to make consumers, customers and general public aware of the product.
It lets the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services. Before going on to the importance of advertising, we would have an introduction to advertising first. * Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers, aware of goods, products and services available under a brand. Media of Advertising Means communication by which advertising message conveyed to the audience is called ‘Media of Advertising’. It includes both electronic and non-electronic means of communication.
Importance of Advertising In a successful business, advertising play an essential and important role. Though advertising does not mean selling of products and services but it helps in increasing your sales. Advertising creates awareness in people. When general public becomes conscious to the products, services and goods under the brands, they persuade people towards these brands and make them buy better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. Advertising, in a straight line, increases profit of the companies by escalating its revenue.
The expenditure made on advertisement can turn as good boost in earnings. Importance of Non – Electronic Advertising This mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. By this means of advertising, brands can let people, who are connected directly and indirectly with non – electronic media, know about their supplies. It also includes banners and posters. Non – electronic media is in reach of every locality. Advertising on print media is comparatively cheaper than advertising on television. Importance of Electronic Advertising
Advertising by means of electronic means of communication is most the popular way of advertising. One can cover a wide range of audiences of all ages, color and gender by using this mean. Television viewers are in every home. If one is advertising on TV the brand would be introduced in almost every house. Advertising on internet is getting more popular with time. It is the most viable platform available till date, for advertising, sharing news and creating awareness. You can get your advertising reached to every corner of the world. Importance of Advertising Agencies
Many of the firms have their own department of advertising whose aim is to advertise the company’s merchandise and services to the potential buyers and make general consumers aware of different aspects of their brand. While, on the other hand, many organizations depends upon advertising agencies for promoting their brands and services which are available under their roof for the consumers’ disposal. Organizations are supposed to pay a certain amount to these agencies for the promotion of their brand name. Advertising agencies have expert consultants and executives to make proper strategies to promote your brands.
They are always there to suggest, help and make most of your advertising cost by promoting your brand on right place, by appropriate means and at suitable time for apt duration. Advertising, in fact, is proper promotion of the products not selling of item. By means of it organizations can give proper information about their brands to the costumers and consumers. Good advertising helps to increase sale and assist salesman to sale goods and services. It facilitates general people to buy advertised brands. Potential buyers are more interested in buying those brands which are advertised in an attractive manner.
Advertising can form a connection between company and customers. It won’t be wrong in calling advertising a means of communication between companies and their customers. Advertising does not give a proper awareness of brands but a nice introduction of companies as well. Attractive advertising increases the demands of public which directly boost sales of the brand. Role of Advertisement in Business Build Familiarity * If a small ad in a weekly newspaper works for you, continue to advertise in the same publication. By exposing your business to a regular audience, you build familiarity. Good Image Advertisement will brand your business in the hearts and minds of customers. Your message, images and attitude all come into play, so craft ads that you are proud of. Many business owners put themselves in their advertising to build a closer relationship with clients.
Good Returns * Money invested in specific types of advertising must yield a specific financial return. You don’t want to waste dollars by purchasing ads in print or public media that fail to attract enough customers. Ask clients or customers where they heard about you and keep track of what works. Stand Out in the Crowd Your advertisement should spell out why your business helps with a very specific need. Perhaps you give personalized service for very small plumbing jobs, or maybe you plan weddings with hundreds of guests. Your ads must tell why you fit well with specific clients’ needs. Don’t Look Too New * Design advertising that spells out your expertise and the years behind it. If you just opened a pastry business, emphasize that your family recipes were perfected over the past 75 years. Memorable Words * If people can’t remember something, they won’t seek out your business. Advertisement should provide good one-liners that people can repeat to others.
For example, “Our deli is open 24 hours” or “Our software programs serve colleges coast to coast. ” Product Sale Events Advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product & rsquo;s national manufacturer. In many cases, the national manufacturer shares the cost of the ad with the local retailer. This type of advertising is called co-op advertising, and commonly uses manufacturer-supplied graphics and ad templates. The local retailer & rsquo;s name appears as the local product outlet.
