Management for Change: Nestle Case Sample

Read Summary

The Nestle case study shows that the company has undergone both first-order and second-order changes throughout its history. The first-order changes included their international expansion strategy and the acquisition of American mills during the First World War. The second-order changes included diversifying their products and entering new markets such as pharmaceuticals. Brabeck-Letmathe’s approach to change was incremental, which is similar to the student’s perspective. However, historically Nestle has also made important first-order changes, but the company’s current reputation limits their ability to make major changes.

Table of Content

1. Did Nestle undergo either first-order and/or second-order harmonizing to the instance? Answer naming illustrations of types of alterations from the above narrative. Nestle is a Swiss company leader in the nutrient market. in the instance we can see how Nestle went through both first-order and second-order alteration. As first-order alteration. Nestle in the 1900’s changed its attack to planetary enlargement by geting subsidies in other states. Before that. Nestle merely operated with gross revenues agents to purchase their merchandises out of Switzerland ; so they changed their international scheme keeping the company’s ends and the organisational mission. During the First World War had increased the demand of diary merchandise ; so Nestle took advantage of this fact as a manner to spread out itself into U. S. buying American mills. and go oning with their planetary enlargement. In add-on to increase productiveness and efficiency. during the Second World War Nestle moved out of Europe their executives. As second-order alteration. Nestle in 1974 started to diversify their merchandises in order to turn as company and increase net incomes. Nestle acquired a decorative company ; they became the major stockholder of L’Oreal.

That was the first of different acquisitions of companies out of the nutrient industry ; Nestle entered in the pharmaceutical market buying Alcon Laboratories. and enlarged their place in nutrient market geting Carnation. Diversifying their merchandises. Nestle transformed the organisation at its nucleus ; altering the nature of the organisation. Nestle drove off from their initial construction and created different merchandises. 2. Brabeck-Letmathe emphasizes the demand for an incremental attack to alter. Make you hold that this is what he has done? Discuss the differences and similarities between his position and your position of what has occurred at Nestle . both historically and in recent times. I’m agree with what Brabeck-Letmathe did was an incremental alteration ; he has established an incremental policy in order to alter the company. Brabeck-Letmathe thinks that alteration should go on easy ; he didn’t do crisp alterations. because he thought that immense alterations can make confusion in the company. and the opposition to alter is ever high. Historically Nestle has adopted a more aggressive alteration policy ; they have made some of import first-order alterations. But nowadays the company has gained an position that does non allow Nestle to take altering determinations as it can impact at his repute.

Cite this page

Management for Change: Nestle Case Sample. (2017, Jul 28). Retrieved from

Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront