1. What are the primary components of Panera Bread’s value chain?
The primary components of Panera Bread’s value chain are
2. What strategic issues and problems does Panera Bread management need to address?
The strategic issues and problems that Panera Bread management needs to address are to do with their previously discussed strategy. They want to provide premium bakery and café experience, broaden their stores and locations in the states, and make Panera a nationwide brand name. The management at Panera needs to make sure that consumers and stockholders understand that Panera offers superior products.
They need to specially train all chef’s and staff to make sure they accomplish the goal of creating and presenting the best product. They would also benefit from offering seasonal menu items. They need figure out how to make their products still high quality but at a lower cost and balance the lower cost without sacrificing quality. Some of the marketing issues that they should address are developing brand awareness, using marketing strategies to express that Panera Bread serves food for all hours of the day and not just specifically breakfast. They should continue to develop “Panera Warmth” and lastly develop an expert team to decide on the demographics of new locations.
3. What does Panera Bread need to do to strengthen its competitive position and business prospects vis-à-vis other restaurant chain rivals?
In order for Panera Bread to strengthen its competitive position and business prospects vis-à-vis other restaurant chain rivals they need to develop more products for the evening eaters. They did have a few items on their menu for dinner however that is no more. Instead of trying to fix that they just completely got rid of it. I think that a lot of chains offer more when it comes to dinner items and Panera should step it up. I think that if they lowered the price of their food a bit that their product would be more demanding as well.
Panera needs to also create brand awareness. Many people I know have not even stepped foot in a Panera. I think if more of the restaurants also had drive-thru’s the the company would be in a better position as well. Now-a-days people just want to get in and get out and everyone is so busy. Having a drive-thru makes things more convenient and I think that it would attract more customers.