We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Get Offer

Promotion Mix in Marketing

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals, groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing, it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION:

Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups, in order to inform, persuade & remind them of the benefits of utilizing a specific retailer’s outlet or to make a purchase of products, services and / or ideas offered for sale from the retailer.

Don't use plagiarized sources. Get Your Custom Essay on
Promotion Mix in Marketing
Just from $13,9/Page
Get custom paper

ELEMENTS OF RETAIL PROMOTION MIX: Basic tools to accomplish the retailer’s objectives including: Advertising Sales Promotions Publicity / Public Relations Personal Selling.

Event Management ADVERTISING Paid form of communicating a message Uses various media Persuasive, Informative Designed to influence purchasing behavior or thought patterns. Defined as a one-way communication whose purpose is to inform potential customers about products & services, & how to obtain them.

Examples of media to deliver messages Mass Media: Television, Radio, Print Direct Media: Leaflets, catalogues Outdoor Media: Billboards, Kiosks, Banners New Media: Video games, Internet SALES PROMOTIONS

Use of publicizing methods other than paid advertising to promote a product, service, etc. Activities, usually short-term, designed to attract attention to a particular product & to increase its sales. Usually run alongside advertising campaigns. Product may be offered at a reduced price or with a special offer May be supported by additional activities – telemarketing, competitions etc. PUBLIC RELATIONS Defined as using the news or press to carry positive stories about a company or products.

Involves cultivating a good relationship with members of the press, whether independently by company, or using a mediator like a professional PR Agency Opposite of advertising In advertising, an organization pays to have its message placed in a newspaper, TV or radio spot In PR, the article featuring the company is not paid for. The reporter, whether broadcast or print, writes about or films the company as a result of information received & researched. PERSONAL SELLING Involves one-to-one communication between brand’s representative & prospective customer.

Effective tool for building buyer preference, conviction & action Immediate & interactive personal interaction Each party can observe the others reactions Response is immediate and measurable EVENT MANAGEMENT Events help companies communicate with existing & potential customers, & can be created for any theme, festival, occasion Involves devising a concept, planning logistics, coordinating technical aspects & executing the proposed event May be done for publicity to be read by target market, or to actually interact with them.

Cite this Promotion Mix in Marketing

Promotion Mix in Marketing. (2018, Feb 24). Retrieved from https://graduateway.com/promotion-mix-in-marketing/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page