Target Market / Customer Profile

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Target market/customer profile: individual or business, retail or wholesale, demographic, psychographic, geographic, socio-economic characteristics, size or needs met. The company is going to be a family own business until we see profits and have the income to expand. Once we have the income we can start to look to retail or. Wholesale. The product that we will be selling will be marketed to everywhere in the United States and world wide in the future. It doesn’t matter were you live you will always see someone riding his or her bike. Like I mention before everyone is attracted to motorcycles and cherish their life. The motorcycle companies are very good at coming out with new models that intrigue every type of personality no matter how …show more content…

Market analysis: total market size and the share you will capture, seasonality, unique aspects There are about 200 million motorcyclist from young to late adulthood in the world and I would to provide my safety equipment to all of them. I know this will be impossible at the beginning but with dedication and the expansion of the company we can get near that number. My main focus is going to be the United States because the company will be located in California. Once out name starts to travel around from advertising and costumer to new customers I can focus on expanding to the worldwide level. Right now no one has the idea to include a small compact parachute in conjunction with full body airbag to reduce in jury to motorcyclist. By being the first and selling quality we can open doors to new ideas to help save lives. Describe the “five P’s” for your business Product: how you will design and package your product/service The product will be design in the United States with the highest quality of materials. I don’t want sell a product that is going to break while ridding and that does not work when they need it the most. I don’t know if you ever seen a finished Beats by Dre package but its beautiful. The packaging will attract customers and make them feel like they are buying a reliable product. The store in California will sell the product and the service will .

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