The Heart of Your Strategy: Article Summary

Table of Content

The article titled “The Heart of your Strategy” explores strategies for boosting sales and revenue in a competitive industry. It highlights the significance of customer loyalty in attaining business success. Customer loyalty entails comprehending and fulfilling customers’ needs by offering desired products. When a company gains customer loyalty, it can outperform and surpass competitors who provide comparable products in terms of sales, profits, and revenue.

Coca-Cola demonstrates exceptional customer loyalty by building trust and loyalty among customers, which sets them apart from competitors like Pepsi. Although both companies offer similar products (caffeinated soda), Coca-Cola’s sales surpass those of Pepsi due to its stronger customer loyalty. Recovering lost customer loyalty is a difficult challenge for any company. The authors emphasize that generating profits for any business depends on having loyal customers as a vital prerequisite.

Customer loyalty is essential for marketers to succeed in the market. It is considered a crucial business strategy and can be attained by companies or industries. However, due to intense competition, gaining customer loyalty is challenging. Marketers must offer customers everything they truly need at a fair price in order to gain their loyalty, surpassing other competitors.

Adapting methods of building customer loyalty is crucial for marketers to meet the changing lifestyle and needs of customers. The article stresses the significance of upholding a brand’s reputation when fostering customer loyalty. The author asserts that while cultivating customer loyalty is beneficial for business, ethical practices should remain a priority for marketers. Ensuring customers receive products that fully satisfy their needs remains important, even if it doesn’t always align with customer loyalty.


Crosby, Lawrence A. ; Johnson, Sheree L (2005). The Heart of Your Strategy. Marketing Management, Vol. 14 Issue 5, P. 12. Retrieved from url=http://search. ebscohost. com/login. aspx? direct=true&db=bth&AN=18509257&loginpage=Login. asp&site=ehost-live&scope=site

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The Heart of Your Strategy: Article Summary. (2017, Jan 29). Retrieved from

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