Using Social Media for Marketing Is an Invasion of Privacy Essay
Using social media for marketing is an invasion of privacy First, we must define privacy. As Danah Boyd (who is an academic and researches a lot in social media and privacy) notes, privacy “is a feeling that people have when they feel as though they have two important things: one) being in control over their social situation; and two) being enough agency to assert control”. As a result, having control of one’s personal information is vital! In general, privacy issues can be thought of in two related senses: social privacy and data privacy.
Social privacy is most obviously relevant to social networks. Does anyone here have a Facebook or twitter? Okay, thanks. As of the end of 2012, there were 901 million active Facebook users. Micro-blogging site Twitter has 140 million users, while MySpace, formerly the most popular social networking site, still has about 25 million users. On each of these sites, as well as other sites such as YouTube, and LinkedIn, there are a number of ways for privacy to be compromised and invaded. Invasion of privacy is a common legal action. U. S. aw has recognized what is essentially every person’s right to be left alone. Media outlets can’t freely invade a person’s privacy by: First: Disclosing private or privileged facts — for example, releasing details from your full birth date, phone numbers, email and physical addresses to several corporations without your permission. Second: Intrusion — for example, hacking into your computer by using tools and techniques such as cookies, web bugs, third party applications, and spyware to access your data, and then sell your data as a commodity to the corporations.
I will use the rest of my time to explain how Facebook violates their contract with users, and therefore, why our privacy is in fact invaded by using Facebook (and social media generally). First, Facebook users do not give up all their rights to privacy, and users are given the right to “control how [their information] is shared. ” This is what we agree to when using Facebook: “You own all of the content and information you post on Facebook and you can control how it is shared through your privacy and application settings. Elsewhere, Facebook CEO Mark Zuckerberg stated: “Our philosophy is that people own their information and control who they share it with. ” However, Even Mark Zuckerberg’s family can get tripped up by Facebook’s privacy settings. This picture shows, on Christmas day, four people standing around a kitchen staring at their phones with their mouths open while Mark Zuckerberg is in the background. It is a picture that Zuckerberg’s sister posted on her personal Facebook profile.
It first appeared in the marketing director’s timeline, who later tweeted it to her 40,000 followers. Ms Zuckerberg complained her privacy on the social network had been breached. The incident also highlights how difficult it can be for users to understand Facebook’s privacy settings. If you share information or a photo with your social network, people in your network have the ability to share that with whomever else they choose. Second, Facebook illegally track users’ activities, whether they are logged-on or off.
For instance, Facebook is notified every time you access a website that has a “Like” button – whether or not you click it, and even if you’re not logged into your account. What’s worse, the traces of information we leave whenever we click on ads, browse items from retailers, or watch YouTube videos are marketed and sold as a commodity to a number of corporations. As we move into the debate and our social media lives. Keep these points in mind! Using social media for marketing is an invasion of privacy! Thanks for listening! Appreciate it!