Value Chain Analysis and Traditional Management Accounting

Table of Content

Along with the development of universe economic integrating, the modern endeavors are confronting the competitions and challenges non merely from the domestic market, but besides from the international markets. The companies are confront with the different economic environment, so that the societal environment of accounting may besides undergo some major alterations ( Pierce and

O’Dea,2003 ) . The first 1 is the research and development of scientific discipline and engineering become an of import foundation. Then the ability of entree to information and communicating become the important point of success. Third, the human resources as a requirement for house ‘s development and enlargement. The concluding 1 is an unprecedented development of services, the corporate should hold planetary consciousness. The modern endeavor direction construct is strategic, long-run and planetary development, therefore the traditional direction accounting may be hard to accommodate this new environment. The cost systems, cost control systems and public presentation describing systems of traditional direction accounting may be no longer run into the new fabrication environment. The competition among endeavors is no longer limited to the monetary value of merchandises and services, cost or quality, but instead be reflected in the inter-enterprise value concatenation. Since the 80s of last century, Professor Michael Porter set the value concatenation theory has been widely applied to the pattern of concern direction and go the most of import direction thoughts and methods

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Based on such state of affairs, this assignment will look into how the value concatenation analysis challenge and better the traditional direction accounting. First, It will exemplify the failing of traditional direction accounting. Then it will travel on to show the value concatenation theory. Third, it will see the difference between traditional direction accounting and value concatenation analysis.

The restriction of traditional direction accounting

There exist five major restriction for traditional direction accounting. The first 1 is the traditional direction accounting may handle the house as a individual portion. It merely provided information for a individual endeavor direction determination and control, disregarding the external environment and other relevant information besides can reflect the house ‘s place in the market ( Williamson,1975 ) . Second, the traditional direction accounting limited to the aggregation and analysis of internal fiscal information, the information interrupt off from the demands of corporate strategic direction and weakened the function of direction accounting ( Granlund and Lukka, 1998 ) . Third, the construct of traditional direction accounting merely concentrate on work outing the relevant and single internal issues. It can non organize a sound direction system with the market and long-run involvements, so that the composing of the budget system merely merely concentrate on the endeavor ‘s internal planning and operations. The Forth is the traditional direction accounting adopted fiscal indexs chiefly such as net income and cost to measure and mensurate the public presentation of corporate. But the computation of these indexs do non see the cost of capital and hazard premium, hence, the study of concern public presentation by these indexs are non accurate. In add-on, the measuring of endeavor public presentation should include pecuniary and non pecuniary factors. However, the measuring of indexs by traditional direction accounting merely include pecuniary indexs. The concluding 1 is the investing determination is an of import portion for traditional direction accounting. The economic rating of investing undertakings chiefly through the hard currency influxs and escapes of full building and operation period. This attack chiefly considers the fiscal benefits, concentrating on salvaging direct stuffs and labour. However, when confronting the planetary international market, in order to better and heighten the fight of concern, the house can non merely measure the fiscal net income, but besides should take a assortment of non-financial benefits into history ( Bhimani and Langfield-Smith. 2007 ) .

Because of the restriction of traditional direction accounting, the visual aspect of “ Strategic Management Accounting ” expands the position of the direction accounting ( Roslender and Hart, 2003 ) . It clearly explain that the MA should concern about the overall map of the company. It is serving for developing and commanding the company ‘s scheme. Based on this, the value concatenation analysis as an important method of SMA is the discovery. In the undermentioned chapter, I will concentrate on to province the value concatenation theory.

The value concatenation theory

The construct of value concatenation is foremost proposed by Professor Michael Porter ( 1985 ) , he demonstrated that if taking the endeavor as a whole it can non detect the house ‘s competitory advantage. The competitory advantage should come from the assorted common separate activities, such as design, production, selling, bringing and back uping procedure. Each company is the collection of such sorts of activities, all these activities can be expressed with the value concatenation. After that Shank and Gowindarajan ( 1993 ) believe that any corporate value concatenation should incorporate the whole procedure signifier the natural stuffs which get from the initial providers to the concluding merchandises which will be delivered to the users. Their greatest part is combined the value concatenation analysis method with the accounting information to do the strategic direction become world. With the development of information engineering, Rayport and Sviolda ( 1995 ) proposed the “ practical value concatenation ” , they further enrich the value concatenation theory.

Dynamically, the value concatenation analysis is really a procedure which around the value-added, go on to organize and optimise the value concatenation. The Value concatenation as an of import direction tool should be foremost an information system which services to its mark – concern direction. It have to supply utile information to optimise the concern processes, recognizing the value-added procedure and can be utilized for decision-making. The value concatenation analysis takes all signifiers of concern activities into the value concatenation and so calculate, make up one’s mind, analysis, control and measure any increased or decreased value which on the value concatenation. Compared with the traditional direction accounting, the value concatenation analysis expands the scope of accounting object and widening the concern from the internal nucleus to the full value concatenation. If handling the endeavor as a whole, it may be unable to separate which is the effectual value-added portion. But the value concatenation analysis can break up the concern activities, by analyzing each activities and their relationship with other sections of the value concatenation to find the company ‘s added value. Besides the construct of value concatenation vividly summed up the organic links of the house ‘s value creative activity activities, but the company ‘s value concatenation is non a individual portion, it is a mark value concatenation web ( Collins and Belcher 1999 ; Hinterhuber 2002 ) . Therefore, the control of the value concatenation can non be isolated and dispersed, but should be based on real-time rating and multi-dimensional of the full scope of control.

The differences between value concatenation and traditional direction accounting

There may be three chief difference between value concatenation analysis and traditional direction accounting. The first 1 is the typical character of traditional direction accounting is its inward-oriented services, subsidiary and serve the endeavor ‘s internal organisation and direction. And the traditional direction accounting use the house itself and its internal units as object, merely concerned the endeavor itself and ignored the external factors, so the purposes of corporate may miss of long-run fight. In contrast, the value concatenation analysis tends to extroversion, chiefly because endeavors scheme is outward character. The endeavor development schemes should see the uncertainness of external operating environment as premiss, it must pay attending to the alterations of the external environment to guarantee that the concern can last and develop in such disruptive environment. So the researched range of value concatenation is breakthrough the endeavor itself, involved both upstream and downstream endeavors, besides including the rivals. The ends is to keep a competitory advantage as a starting point, based on system optimisation and the long-run fight.

The 2nd 1 is the traditional direction accounting focal point on the maximization of short-run involvements of the endeavor and merely concerned about the production procedure, analysing the associated cost of three phases of undertaking: supply, production and selling, ne’er in-depth consideration of the direction operating. However the value concatenation direction is straight analysis of to the operating degree. It includes five basic operations and four subsidiary operations. The five primary activities is: inbound logistics, operations, outbound logistics, selling and gross revenues, and service. And the procurance, engineering development, human resources direction and endeavor substructure as four support activities. On this footing, the value concatenation analysis can be divide into three degrees, one is aimed at the operating direction of the basic operations and support operations. The 2nd is the endeavor value concatenation direction. The 3rd one is the house ‘s outside value concatenation direction. These three degrees will collaborate with each other and doing the direction go more nonsubjective. In fact, when the competition of houses become the overall strategic competition, the chase of long-run ends, market portion has become a concern imperative end. Therefore, the value concatenation analysis follow the long-run and overall involvements and maximising the net income as its chief characters

The 3rd one is the traditional direction accounting based on the endeavor itself and merely sing the house as a whole or utilizing the internal units as object, the analysis is instead limited. But the value concatenation analysis non merely take the concern itself into history, but besides consider the challenger, providers, gross revenues channels and even full industries, the analysis of topics is quite diverseness.


To reason, because of merely concentrating on the internal direction and short-run consequence, the traditional direction accounting exposed it ‘s restrictions and can non run into the demands of concern. However, the strategic direction accounting is more able to accommodate to today ‘s more complex competitory environment and planetary market, it both concerns the long-run involvement and the coordination of internal resources and external environment. In this assignment, the article accent on analysing how the value concatenation analysis better than the traditional direction accounting and saying the chief difference between value concatenation analysis and traditional direction accounting. The value concatenation theory is an of import accomplishment in recent old ages and it provides a new position for the concern direction.

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