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A Marketing Plan on Andalusia Ltd

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Executive Summary


The Company

Vision and Valuess

Goals and Aims

Team Management


Market Research

Target Market

SWOT Analysis

List of Rivals

Selling and Promotional Strategy

Start-up Expenses Plan

Competitive Edge

Eventuality Plan

Get in Touch

Executive Summary

Andalusia Limited provides the concern consultancy services to immature and experient enterprisers, of all sizes of concerns in the market. The company expertness semen from instruction and experience of Director, who will be the caput of day-to-day concern operations within the company.

Presently, Mr. Muhammad Arsalan, is the exclusive manager and proprietor of this company and has set up this concern to supply his expertness to this concern sector in UK market.

The strong suit of Andalusia Limited is that it is freshly established concern, and since his manager has spent his clip and studied in UK, but besides gained experience of analyzing and working abroad. Mr. Muhammad Arsalan aims to convey ‘out of the box’ thoughts and concern policies, schemes to the customers’ concerns and provides the best quality services which is the slogan of the concern.

Andalusia Limited will concentrate on SME proprietors and directors who are concerned to turn their concerns and seek advice to better the productiveness of the company. Since SMEs make up the bulk of the UK concern market and the company services will besides concentrate on to assist them to reenforce their concerns and lend the UK economic system.

Andalusia Limited purposes to put up as a good concern theoretical account and is geared for success with respectful place in the UK market. Another strong suit of this concern is that the manager has multilingual capablenesss which he will utilize to acquire good market portions in market. Mr. Muhammad Arsalan has to the full focused and dedicated to put different mileposts to accomplish the success after holding good market research, concern policies and schemes.


Andalusia Limited mission’s to grok the customers’ demands and custom-make the company services in respects to finish the customer’s concern demands. The company is to be a dependable and respectful place in the market by presenting first-class client services. Presently, Andalusia Limited is in the development stage, but one time established, its prospective for growing will be significant.

The Company

Andalusia Limited was incorporated on 9ThursdayMay 2014 under the Companies Act 2006 as a private company and the state of affairs of its registered office is in England and Wales. The company registered reference is at 128B Vicarage Road, London, England, E10 5DX with company figure 09031885. Mr. Muhammad Arsalan is the exclusive proprietor and laminitis of this company.

Vision and Valuess

Andalusia Limited ‘s vision to supply a first category services to its clients at an economical and competitory rate and will construct the company repute in the UK concern market through the enlisting of motivated professionals and maintaining client satisfaction at top precedence.

Andalusia Limited values ;

  • Cognition
  • Trustworthy
  • Professionalism and Duty
  • Ethical motives
  • Peoples and Diversity
  • Excellent Customer Services
  • Efficiency and effectual programmes
  • Excellent administrative and communicating accomplishments

Goals and Aims

Andalusia Limited wants to ;

  • Derive a good market portion
  • Established a well-known and respectful company in the coming old ages
  • Create employment and preparation chances in the vicinity
  • Bing up-to-date with new concern tendencies, tools and engineerings
  • Lead the Coevals

The aims of the company are to ;

  • Aim for first twelvemonth interruption even
  • Turn its client base through effectual selling and keeping
  • Retain clients through first-class service supplier in the market
  • Derive an border over rivals through associations with other relevant concern consultancies so as to be able to supply an “all under one roof service”

Team Management

Mr. Muhammad Arsalan is the ( Director ) laminitis and proprietor of Andalusia Limited. Mr. Muhammad Arsalan seek to work difficult to take this in different and respectful place in the UK concern market.

Mr. Muhammad Arsalan has completed his Maestro of Business Administration from Cardiff Metropolitan University. He is working as a Business Adviser in his company every bit good. During his academic calling, he builds up his head to come in this concern sector and use his cognition and expertness.

Andalusia Limited aims to help the clients to set up their concern and assist them how to fix concern policies, programmes and activities. Andalusia Limited will besides advancing different programmes to better the company productiveness degree through utilize the company resources.


Andalusia Limited will be after to supervise all concern activities to accomplish the defined ends and aims. The company set some parametric quantities that reflects the clear image of company province over the long term. Andalusia Limited provides the concern advisory services in the market with new and advanced thoughts and techniques. Some of the nucleus concern services are describe in the followers ;

  • Datas aggregation through measure the current concern activities, maps and demands of the company seeking advice
  • To understand the customer’s demands after audience of all cardinal stakeholders
  • Analyse all available information through different methods techniques
  • Design different executable solutions to fulfill the customer’s outlooks
  • Develop new selling tendencies for prepare concern activities, policies and patterns
  • Identify new selling programmes to advance the concern services
  • Guide to plan new advertizement programs and concern activities
  • Set different parametric quantities to command the advancement of different undertakings within the organisation
  • Prepare paperss and all studies harmonizing to customer’s demands
  • Design guidelines and aid to put the different organisational development skills’ programmes
  • Aid clients to acquire concern enrollment and insurance policies for the company
  • Set different guidelines for monitoring or tracking work advancement of different programmes or undertakings
  • Aid to help the clients to set up International Business Standards

With solid cognition and expertness of Mr. Muhammad Arsalan ( Director ) of this company put his attempts to travel frontward in the concern field with respectful place in the UK Market. The company will be after to heighten the company resources and better the productiveness degree in the coming old ages.

Market Research

Andalusia Limited believes in good market research for the success of the concern instead than to believe in different myths running about the market. After holding to a great extent affected by recession, Andalusia Limited is good cognizant of this fact that the concern market has bit by bit raised and returned to endorse with healthy signifier. Changing concern tendencies, tools and engineering, Andalusia Limited realized that the concern advisory services in this concern universe quickly grow and suited environment to come in the concern field. Without holding good market research, it is non possible to accomplish ends. For this intent, Andalusia Limited plans to make market research in two different stages.


For informations aggregation, Andalusia Limited uses the different traditional ways like,

  • Observation
  • Questionnaire
  • Interview
  • Join Online Forums etc.

In this subdivision, Andalusia Limited briefly describes about mark market, market research and concern scheme.

Target Market

Andalusia Limited will chiefly targeted clients through different societal web activities like participate different concern events, workshops, seminars, reward strategy and conferences to advance the company basic services. Andalusia Limited is besides known the importance of effectual selling programme because that programme leads the company into a respectful place in the market. Market can be segmented or targeted through different facets of groups.

The bases for segmenting of mark market is shown in the undermentioned figure ;


To develop an effectual selling programme, there are some cardinal elements ever keep in head like ;

  • Identify the market groups through different concern facets
  • Market groups are separated by different defined values
  • Identify the different features of these market groups

It is the most of import activity to utilize appropriate method to aim the clients in marketing cleavage. These factors will be changed harmonizing to carry through the customer’s demands.


SWOT Analysis

To acquire clear image of concern and market place, Andalusia Limited uses the most efficient quantitative technique called SWOT analysis. Some description after carry oning this tool is described as below in the figure ;


Mr. Muhammad Arsalan ( Director ) understands the strengths and chances of this concern and to the full concentrate to travel frontward in this concern market. He besides aware the concern menaces and failings of the company and seek to work hard to get the better of these blocks that prevents the company success. There are many other companies in the market whose provide the same sort of concern services, some of them are province in the undermentioned pages.

List of Rivals

Epic poems Sanderstead Ltd

327 Lea Bridge Road, Leyton, London, E10 7LA

Tel: 03301330066

hypertext transfer protocol: //www.epicssanderstead.co.uk/

Bakers Tilly Associates Ltd

16 Grange Park Road, Leyton, London, E10 5EP

Tel: 20 8144 5009

hypertext transfer protocol: //bakerstillyassociates.co.uk/services.html

Premier Business Management Consultants Ltd

16, Grange Park Road, Leyton, London, E10 5EP

Tel: 20 8123 7816

AA Business Solutionz Limited

20 Market Parade High Road, Leyton, London, E10 6AH

Tel: 020 8123 9041

Tari Uk Ltd

291, Church Road, Leyton, London,

E10 7BQ

East Business Consultancy Ltd

44, Waterloo Road, Leyton, London,

E10 7HR

IRM Business Solutions Ltd

402 Lea Bridge Rd, London, E10 7DY

Tel: 07502 406259

Owolabi Consultancy Ltd

Flat 43, Ayerst Court, 162, Beaumont Rd, London, E10 5AD

Tel:07940 300670

hypertext transfer protocol: //www.owolabi-consultancy.org.uk

Advanced Business Solutionz Ltd

651a, Lea Bridge Road, London, E10 6AJ

Tel:07972 014966

Moonlight Business Consultation Servicess

Unit 23-24, Cromwell Industrial Estate, London, E10 7QZ

Tel:07877 747492

Bright Future

7b, Warren Road, London, E10 5PZ

Tel:020 3129 4857

hypertext transfer protocol: //www.brightfuture-uk.com

Nine 2 Five Management Consulting Ltd

Flat 5, Harley House, 155, Hainault Rd, London, E11 1DR

Tel:07852 546169

hypertext transfer protocol: //www.nine2fivemanagementconsulting.co.uk

M & A ; A Consultants Ltd

824 Lea Bridge Road, London, E17 9DN

Tel:020 3539 6615

hypertext transfer protocol: //www.maconsultantsltd.co.uk

AM Business & A ; Marketing Consultant

88 Hatherley Rd, London, E17 6SB

Tel:07533 979842

hypertext transfer protocol: //www.am-businessconsultant.co.uk

Alma Business Management & A ; Consultancy Ltd

54 Alma St, London, E15 1QA

Tel:020 8257 0342

Elite Global Business Solution Ltd

61 Malvern Rd, London, E11 3DJ

Tel:020 3016 7112

hypertext transfer protocol: //www.eliteglobalbusinesssolution.co.uk

M & A ; A Innovative Ltd

9 East Avenue, London, E17 9NG

Tel:020 8432 3205

hypertext transfer protocol: //www.mainnovative.com

Magic Business Solutions Ltd

23 Penrhyn Avenue, London, E17 5DA

Tel:07944 517524

hypertext transfer protocol: //mbs-ltd.com

Selling and Promotional Strategy

To plan a good structural selling programme needs to cover the chief factors that leads the company in respectful and different place in the market. Some of these factors are province as below ;

  • Ad and promotional programmes
  • Customer Relationship Management
  • Industry Engagement
  • Market Relationship
  • Lead Coevals
  • Up-to-date with new concern tendencies, tools and engineerings
  • Training and development accomplishments programmes

Andalusia Limited plans to advance the company and concern services into two different phases like ;


Andalusia Limited uses traditional ways like,

  • Company web site
  • Online advertizement
  • Flyer distribution
  • Referral strategy
  • Reward strategy
  • Reach out clients through professional links
  • Reach out clients through industry or societal webs


Andalusia Limited will be after to establish the company on big graduated table in the undermentioned ways like ;

  • Registration with other UK Trade organic structures
  • Marketing stuffs like pen, key-chains, letter paper, pens etc.
  • Ad on Newspaper
  • Marketing through News Channel
  • Discount concern bundles
  • Arrange concern events, seminars and workshops etc.
  • Invest in different preparation and training accomplishments programmes

Start-up Expenses Plan

Andalusia Limited is freshly starts-up the concern, hence some necessary points are required to run operational concern activities that are province as below.

Mr. Muhammad Arsalan ( Director ) of this company provides a good capital of?50,000 sum as a starts-up disbursals to run the concern swimmingly. This capital will be used sagely to set up concern and other development programmes. This capital will besides utilize as a buffer of expected outgos and day-to-day modus operandi concern activities.

Start-up Expenses Plan


Amount ( ? )

Legal cost ( Including enrollment, understandings, other proficient paperss )


Company Set-up and Advice


Office equipment ( computing machine, pressman, table chair etc. )


Promotion and Selling




Utilities Expenses


Communication System ( DSL connexion, broadband, overseas telegrams, telephone etc. )


Stationary ( concern cards, missive caput, compliment faux pass, tablets, pens, paper sheets, envelopes etc. )


Entire Start-up Expenses


Competitive Edge

Andalusia Limited will derive the competitory border through the followers ;

  • Available good capital?50,000 as a start-up
  • Stay out of debt
  • High quality concern services
  • Competitive monetary value
  • Supplying services in-house every bit good as out sourcing
  • Up-to-date with latest engineerings, tools and concern tendencies
  • Excellent administrative and communicating accomplishments

Eventuality Plan

Andalusia Limited aims to measure and supervise all concern activities and garner all consequences to supervise and track the different undertakings and programmes or concern activities. If the consequences are non met the company required outcomes so Andalusia Limited will reconsider all concern program, policies and schemes and amend it harmonizing to carry through the concern demands. This manner helpful for Andalusia Limited to avoid any failure and guarantee the success in the concern field in future.

Get in Touch

Andalusia Limited

Director: Mr. Muhammad Arsalan ( Business advisor )

Address: 128B Vicarage Road, London, England, E10 5DX

Thymine: +44 ( 0 )

Meter: +44 ( 0 ) 740 394 0020



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Cite this A Marketing Plan on Andalusia Ltd

A Marketing Plan on Andalusia Ltd. (2017, Jul 14). Retrieved from https://graduateway.com/a-marketing-plan-on-andalusia-ltd/

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