We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Get Offer

Amber Inn Case Study

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

The Amber Inns & Suites, Inc. is a 250 property hotel chain in the western and Rocky Mountain states. Amber Inn & Suites, Inc. was established in 1979 and is made up of 250 hotel chain properties each consisting an average of 120 individual guest rooms or suite units.

Amber Inn & Suites, Inc. can be found in locations among ten western and Rocky Mountain States with two hundred fifty different property hotel chains.

Don't use plagiarized sources. Get Your Custom Essay on
Amber Inn Case Study
Just from $13,9/Page
Get custom paper

On average, each property consists of one hundred twenty individual guest rooms or suite units. Amber Inn & Suites Inc. locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers. Industry Analysis The U. S. hotel industry recorded revenue of $113. 7 billion and grossed $16. 7 billion in pretax profit in 2004. As of December 31, 2004, there were 4. million hotel rooms in the United States. Approximately two-thirds of all U. S. hotel rooms were affiliated with a brand; the remaining one-third was independently owned and not brand-affiliated.

Although companies such as Cendant Corporation, Marriott International, Inc., Hilton Hotels Corporation, Inter-Continental Hotel Group, and Choice Hotels International, Inc leads the industry in having the most hotel rooms in the United States, the…

Problem Delineation

Fiscal year 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites Inc. The company projected lodging revenues of $422. 6 million for fiscal 2005 and a net loss of $15. 7 million. The company’s new president and chief executive officer, Joseph James, wants an hour presentation that described (1) initiatives, expenditures, and outcomes for the past two fiscal years, and (2) planned initiatives and budgetary needs for fiscal 2006, starting June 1, 2005.

Based on this direction, the V. P. of Sales and Marketing, Kelly Elizabeth, and the V. P. of Advertising, Catherine Grace, have to work together to decide on the proper allocation of their respective budgets. Mr. James announced that the company would use growth in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a corporate performance measure. Also, his goal for the company was to achieve a seven percent annual increase in the EBITDA over the next two fiscal years.

Cite this Amber Inn Case Study

Amber Inn Case Study. (2017, Mar 20). Retrieved from https://graduateway.com/amber-inn-case-study/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page