The organization known as Apple was established in 1976 as a computer company, but it has transformed into a diverse company offering more than just computers. In 2001, Apple made a revolutionary move by introducing the iPod and ultimately dominating the music player market. Additionally, in 2007, Apple entered the phone industry with its successful iPhone. Therefore, to assess the value of Apple as a consumer goods company, one must comprehend its products and its consumer base.
This would be very challenging where Apple competes with many different companies throughout the different industries it takes part in. Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns. The unique characteristic about Apple is that it has a very strong customer base, which is extremely important in understanding Apple.
Meanwhile, more press is associated with their CEO; Steven P. Jobs (Apple chief executive) who is seen as the architect of many of Apple’s amazing products, and the reason for their success due to his presentations at Apple’s media events that are electrifying and revolutionary.
The valuation of Apple by investors is strongly influenced by Steve Jobs’ superstar image, as well as his role as CEO and state of health. A notable example occurred earlier this year when false information regarding his heart attack spread online, causing a momentary 5% decline in Apple’s stock price. Apple’s key offerings include iTunes, TVs, Macintosh computers, software, iPods, and the more recent addition of iPhones.
