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Pepsi Essay Examples

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Essay Examples


The Pepsi Refresh Project


Words: 1608 (7 pages)

Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected and voted by the public underneath the signature “refreshing ideas that change the world. ” Completed in a 10-month time, Pepsi earned 400 grants…

Difference between Pepsi and Coke


Words: 1190 (5 pages)

When it comes to Pepsi and Coke many people have a preference and most will be able to acknowledge the distinct taste difference. In this taste test however I decided to not simply test whether or not a person could distinguish one cola brand from the other, but instead see if people with a preference…

Distribution Channel of Pepsi Max


Words: 1094 (5 pages)

History PepsiCo entered India in 1989 and has grown to become the country’s largest-selling food and Beverage Company. PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well…

A Case Study of Nigeria Bottling Company


Words: 1247 (5 pages)

Introduction Investigate and Analyze the Company’s History and Growth. The Nigerian Bottling Company came into existence on May 8th 1886 when the late A. G. Leventis founded the company. It was the first in this country to be offered franchise by an international “soft drink firm”. From a humble beginning as a family business, the…

Final Year Project




Words: 8628 (35 pages)

Soft drink industry is one of the profitable industries in the FMCG sector. The Indian soft drink market is very wide and big to control India as India has all types of natural seasons and different locations with different culture. Soft drink Industry is low-margin industry but volume is the key to success in this…

Coke v Pepsi Case Study




Words: 1909 (8 pages)

Why, historically, has the soft drink industry been so profitable? Americans enjoy carbonated sugary beverages. The industry itself, because of its tasty product, focuses on marketing and advertising to make a profit. Coke and Pepsi employed the following technique to make the soft drink industry profitable: marketing (Yoffie 21). Coke and Pepsi have dominated the…

A Completed Analysis of Marketing Plan for Pepsi New Zealand


Marketing Communications




Pricing strategies

Target market

Words: 5801 (24 pages)

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product…

Pepsi Grows potatoes in China





Words: 4905 (20 pages)

After entering China in 1982, Pepsi continued to do well in the country, offering a wider range of products than its arch-rival, Coca-Cola. Pepsi’s potato chip business was successful despite competition from other multinational rivals and Chinese domestic brands. As its potato chips became more successful, however, the problem of how to secure a supply…

Pepsi Strategic and Competitive Analysis


Economic Growth


Words: 2822 (12 pages)

Pepsi (PEP) Symbol: PEP Exchange: NYSE Industry: Processed & Packaged Goods Sector: Consumer Goods Purchase Price: $43. 12 Purchase Date: December 2002 52week High $78. 09 52week Low $61. 89 Initial Floor 2 $74. 26 Trailing Floor 3 $77. 87 Beta N/A Market Cap $123. 11 billion Shares Outstanding 1. 61 billion Dividend Yield 1….

Coke vs Pepsi in India



Words: 6155 (25 pages)

In 2003, Jagdeep Kapoor, chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay), commented that “Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right. ” Similarly, Ronald McEachern, PepsiCo’s Asia chief, asserted “India is the beverage battlefield for 2003. ” The experience ofthe world’s two giant…

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description Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.

Pepsi Slogans and Logos Throughout the Years 1939–1950: “Twice as Much for a Nickel”1950: “More Bounce to the Ounce”1950–1957: “Any Weather is Pepsi Weather”1957–1958: “Say Pepsi, Please”1961–1964: “Now It’s Pepsi for Those Who Think Young”1964–1967: “Come Alive, You’re in the Pepsi Generation”


Manufacturer: PepsiCo

Color: Caramel E-150d

Introduced: 1893; 128 years ago (as Brad’s Drink); 1898; 123 years ago (as Pepsi-Cola); 1961; 60 years ago (as Pepsi)

Related products: Coca-Cola; RC Cola

Taste: Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.”

Mission statement: PepsiCo’s mission statement is “to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.” This mission statement highlights PepsiCo’s desire to satisfy customers.

Frequently Asked Questions about Pepsi

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How would you describe Pepsi?
Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can, and that is another reason Coke suffered by comparison. ... Turning to nutritional content, Pepsi has slightly more sugar, calories, and caffeine.
What is Pepsi best known for?
-based PepsiCo (NASDAQ:PEP) is well-known for its soft drinks; Pepsi Cola was first formulated in 1898. However, today's PepsiCo has a huge portfolio of 22 beverage, snack, and food brands. ... It doesn't want to be known as just another soda and snack brand.
What is the main idea of Pepsi?
Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. This reflects our ambition to win sustainably in the marketplace and accelerate our top line growth, whilst keeping our commitment to do good for the planet and our communities.

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