Apple company overview

Table of Content

Slide 1:

Company Overview

Apple is one of the taking technological companies and it operates its concern all over the universe. Apple started their journey on April 1, 1976 with the slogan “Think Different” . It was incorporated on January 03, 1977. This American transnational company has its central offices in Cupertino, California.

Its Vision is- “To make a part to the universe by doing tools for the adult male that advances humankind” .

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Its Mission is- “Apple is committed to convey the best personal calculating experience to pupils, pedagogues, originative professionals and consumers around the universe through its advanced hardware, package and cyberspace offerings.”

Slide 2:

Difference between forces direction and human resource direction in Apple Inc.

Though human resource direction and forces direction is used interchangeably but there are some basic differences between these two construct. These differences are as follow-

  1. Main distinguishing point between forces direction and human resource direction is that the forces planning is the traditional signifier of pull offing people within the organisation where human resource direction is the modern attack sing pull offing people in an organisation.
  2. Personnel direction is a procedure of maintaining administrative records which will be used to measure the footings and conditions of the employment. On the other manus, human resource direction combines the maps of traditional forces direction to corporate ends and schemes and put accent on people centered organisational development activities.
  3. Norms, imposts and established patterns are in the focal point of forces direction. But human resource direction negotiations about values and mission.
  4. Personnel director give importance to set uping regulations, policies, processs and contracts, and effort to proctor and enforce such ordinances, with careful representation of written contract. On the other manus human resource directors do non worry about regulations and ordinances. They relax the traditional norms establishing on the demand of the concern.

Slide 3:


  1. Under forces direction, directors depend on compensation, fillips, wagess, and work simplification to actuate the employees. But in this instance, human resource directors depend on work challenges, squad work, and creativeness to increase motive.
  2. Here in Apple Inc. , directors use Human Resource Management attack instead than Personnel Management. In Apple Inc. , values aren’t formalized, lines of communicating aren’t hierarchal, and squad plants get precedence.

Slide 4:

Aims of Apple Inc. ?

Apple has some predetermined aims to be fulfilled. But harmonizing the Jonathan Ive, senior frailty president of industrial design at Apple, Money isn’t the chief aim of Apple. Ive said that it would sound a small light-minded, but it ‘s the truth. He said that their end and what makes them excited is to do great merchandises. If they were successful, people would wish them and if they were operationally competent, they would do money automatically.

From the analysis the undermentioned aims are identified as the nucleus aims of Apple-

  1. To use Apple merchandises to those clients who have non yet ain one of them.
  2. To guarantee service and enjoyment for clients turn outing hassle free merchandises.
  3. Becoming leader in nomadic market.

Slide 5:

How HRM Strategies matching to organisational aims?

To accomplish these aims, Apple put accent on the undermentioned strategies-

  1. Expanding distribution channel.
  2. Increasing investing in Research and Development activities.

The Human Resources patterns in Apple Inc. are capable of back uping these schemes. For spread outing distribution channel effectual and efficient selling employees are really much crucial and Apple has one the most efficient work force all over the universe because the employees are to the full motivated and satisfied here. As they get adequate vacations and holiday, they are ever charged up to exercise excess attempt. Their preparation plan can convey a important alteration in the proficient ability of the employees which will speed up the Research and Development activities.

Slide 6:

Personnel Management and Leadership accomplishment to accomplish strategic end of Apple Inc.

As Apple does non hold any structured regulations and ordinance, values aren’t structured and communicating line is non hierarchal, effectual forces direction and leading skill more particularly leading accomplishment will be a cardinal to accomplish strategic ends of Apple. The undermentioned leading accomplishments help a director Manage Efficaciously, Gain Respect of the Employees, Quick Decision Making and Motivating Employees-

  1. Vision- A director demands to hold the ability to concentrate on the large image. Employees respect an ambitious director.
  2. Confidence- A director needs to be confident. He should cognize himself. He should be decisive and should hold the ability to maintain clam in emphasis. He should besides hold the ability to accept unfavorable judgment.
  3. Peoples Skill- A director needs to be flexible. He should listen carefully what others stating. And he should be supportive to his subsidiaries.
  4. Motivation Skill- An efficient director demands to hold the ability to promote the people. He should endorse his subsidiaries from the backline. By observing the success he should promote his staffs to reenforce the public presentation.
  5. Responsibility- As Sir Winston Churchill said, the monetary value of illustriousness is duty. A director should hold the ability to accept incrimination, work out job and lead by illustration.
  6. Integrity- To turn out the unity to the employees, a director needs to make the right thing, be honest and avoid chitchat.

Having all of these leading accomplishments and being able to utilize the tools of forces direction efficaciously, a high degree of employee satisfaction and an addition in the degree of motive can be ensured in Apple Inc. which will take to a overall positive alteration in Apple Inc.

Slide 7:

Skill Development Plan

To develop a accomplishment development program to present betterment seven cherished stairss should be followed-

  1. Sketching the Goals- Being the CEO of Apple Inc. within 2018 should be the primary end.
  2. Measuring Current Situation- Currently taking attention of Human Resource Department as the Manager of HR.
  3. Admiting Strengths and Skills- Ambitious, Ability to concentrate on large image, motivate subsidiaries, Ability to take duty and holding high degree of unity.
  4. Identifying Weakness- Lack of flexibleness, deficiency of ability to maintain clam under emphasis and deficiency of ability to accept unfavorable judgment.
  5. Making a Action Plan- increasing flexibleness, practising to maintain clam under emphasis and learn to accept unfavorable judgment, reading life of Steve Jobs.
  6. Delegating a Time Line- being able to flexible within 6 months, being able to maintain clam and accept unfavorable judgment within 14 months.
  7. Check In Progresses- confer withing with psychologist, current CEO and others to look into the advancements.

Slide 8:

Organizational Structure of Apple Inc.

Slide 9:

Impact of operational and civilization in Apple Inc. to HRM

As apple does non hold a hierarchal communicating line and it accent on squad construction, the human resource direction is a tough undertaking in Apple Inc. The deficiency of formal human resource and organisational policies and insouciant work environment has made the occupation farther complicated. As a human resource director in Apple Inc. it is truly a disputing occupation to pull off the human resources all around the universe without any formal Human Resource Management policies.

Slide 10:

Elementss of HRM run intoing organisational aims

  1. Recruitment- Currently 14,000 employees are working in head office of Apple Inc. Each and every twenty-four hours Apple needs new and newer employees for its freshly opened stations and vacant stations. Filling up these stations with best people is indispensable for them to maintain operational excellences by engaging best individual. And recruitment processs of Apple are really much efficient to run into this demand of the organisation. Their internship plan helps them a batch to function this demand.
  2. Development- Development is the procedure of increasing employee’s ( bing and freshly hired ) public presentation ability through training, reding and preparation. Apple has a extremely developed and equipped with modern installations developing installations.
  3. Retention- As the employees of Apple Inc. work in a squad, it is easy to place and retain the positive public presentation of squad. Negative attitude of squad members should be punished and positive 1 should be encouraged to reenforce in future public presentation. Apple’s Team leaders proctor and measure the public presentation of each squad member and take necessary steps.

Slide 11:

Elementss of HRM run intoing organisational aims ( Cont’d )

  1. Reward- It is a common phenomenon in Apple Inc. that any important success is rewarded. It helps Human Resource Manager to guarantee employee satisfaction and to actuate them.
  2. Performance Management- public presentation direction is the procedure of between supervisors and employees thorough which strategic aims of the organisation are communicated with the employees and their specific duties are set and evaluated in this procedure. But in Apple Inc. there are no supervisors as apple does non hold any hierarchal construction. In this instance, squad leaders take this function of supervisors which is relatively inefficient than hierarchal construction.
  3. Communication- communicating is of import for employee public presentation every bit good as for the organisational public presentation. Without effectual communicating channel, organisational ends and aims could non be communicated with the bomber ordinates. Similarly, employee’s public presentation rating and feedback is non possible without proper communicating channel. Apple Inc. has a really effectual and efficient communicating channel as it has no hierarchal construction. Team leaders communicates with the squad members in a friendly mode which is far effectual than traditional construction.

Slide 12:

Capacity Management Approaches in Apple Inc.

Capacity direction is the processs of pull offing information engineering. Its chief aim is to guarantee that the information engineering capacity meets the current and future demands of the organisation in a cost consequence mode. Apple Inc. uses proactive capacity direction attack. Chief constituents of proactive capacity direction attack is as follow-

  1. Monitoring- Monitoring helps directors to detect how a peculiar Information Technology Component or an application performs at that clip. It provides important informations to the director for analysing and determination devising. Apple Inc. contentiously monitors the possible market or industry which helps them to garner information about the demand of the clients and plan a new merchandise to make full that demand.
  2. Roll uping & A ; Analyzing Data- From supervising phase directors get ample sum of informations about a certain information engineering constituent or an application’s public presentation. In this phase directors need to roll up these informations and analyse them carefully. This helps increase efficiency and bring forth prognosis from tendency analysis. Apple Inc. analyzes and forecasts market demand based on the information collected from supervising phase. They normally use two basic attacks to calculate i.e. top-down prognosis, bottom-up prognosis. They normally forecast their gross revenues for 2 quarters.
  3. Tuning- Tuning is procedure of optimising scenes of the information engineering system. It ensures the efficient use of the system constituents. Apple tries difficult to make their mark gross revenues by advertising and promotional activities. By these processs they guarantee the optimisation of the system.
  4. Capacity Planning- In the procedure of capacity be aftering several concern be aftering information is used and these concern planning is converted into information engineering system demands and predicts the future demands of concern and predicts what resources would be required to run into those demands. In this phase, Apple Inc. makes a layout of their company. They normally makes two types of layout i.e. production layout, procedure layout. They use cellular agreement attack which is less managing and flexible.
  5. Implementation- In this phase, alteration directors provide freshly adopted or regenerated information engineering system capacity.
  6. Requirement Management- Through demand direction, alteration directors influence the capacity demand and they optimize the existing resources. To increase capacity Apple Inc. follows three schemes i.e. variegation, merchandise development and new production works.


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