Anna Sui (born August 4, 1964)[2] is an American fashion designer. Her luxury brand retails globally in the Americas, Europe, Asia and the Middle East. Her clothing, fragrance, cosmetic, and accessories lines sell at Anna Sui stores in over 50 countries and are also widely distributed at leading department stores worldwide. [3] Sui is known for her timeless designs and ability to transcend eras with her historical and culturally inspired collections. After leaving Parsons, she worked for a variety of junior sportswear companies.
During this time she began designing clothing out of her apartment. With the encouragement of friends Naomi Campbell and Linda Evangelista, Sui launched her first runway show in 1991. [5] “That those professional beauties were then at the height of their fame helped stoke the reception Sui got from buyers and the news media,”[6] and helped launch the timeless and unique style that Sui’s has developed over the past two decades. In 1991, Sui opened her first retail location at 113 Greene Street in New York City’s Soho District.
This shop, with its lavender walls, red floors, antique black furniture, and signature dolly head mannequins has become a staple of SOHO fashion and has guided the aesthetic of Anna Sui stores worldwide. Evoking the Anna Sui lifestyle, “the stores have come to emphasize the epitome of culture in a continually shifting fashion world. “[7] Over her career, Sui has also grown her brand internationally in the American, European, Asian and Middle Eastern markets. Her iconic fashion shows, with their much-anticipated rock music and background designs, routinely pack the Tent at Bryant Park during her prime time Wednesday slot at Fashion Week.
Dolly Girl by Anna Sui Sui launched a more youthful version of her fashion line called Dolly Girl by Anna Sui in 2004. http://en. wikipedia. org/wiki/Anna_Sui She is known for her mixing of styles finding inspiration in everything from the classic Chanel suit to Haight Ashbury hippie chic to glam rock of the 1970s. A favorite ofPatricia Arquette, Christina Ricci, Cher, Naomi Campbell, Sofia Coppola and Courtney Love, Sui’s funky, purple-walled boutiques can be found in New York, Los Angeles, Tokyo and Osaka, Japan.
Today, her patchwork-boudoir aesthetic is instantly recognizable in her clothing, her store design, even in her beauty packaging. It’s a true lifestyle brand, Anna Sui for Target (2009), Anna Sui Mobile for Samsung (2005), Anna Sui Vision with Allison Eyewear (2001 to Present), Anna Sui for FitFlop (2009) “There is an artistry in Ms. Sui’s mix of art and fashion: A perfect example of boho chic, Though the butterfly has been a motif in her prints (another of her signatures), She developed her designing business throughout the 1980s and was ready to put on her first runway show in 1991.
The models included Naomi Campbell and Linda Evangelista. Anna launched her own clothing line the following year and opened the first of her boutiques in New York City. Eventually she would have boutiques in Tokyo, Osaka, Hollywood and Los Angeles. She has continued to be particularly popular in Japan, and has designed the costumes for an anime (Japanese style animation), television series. Anna Sui says she was inspired by the rock chic look. Anna Sui continues to bring out her collections, drawing from different inspirational ideas each time, and the shows are always well received.
She is always open about the source of her ideas, and still keeps an eye on what’s in the magazines, mixing that with some classic looks from the past. in the trendy SOHO area of New York, where the store features the signature lavenders and florals that are now synonymous with Anna Sui. This concept store has been rolled out globally and has seen success unequivocally. Anna Sui is certainly a designer that celebrities and other brands want to be associated with. Take for example celebrities Naomi Campbell, Mischa Barton and Paris Hilton; all of whom are huge fans of the American designer. ttp://www. articledashboard. com/Article/Anna-Sui-A-Global-Success-Story/2502068 She is best known for creatively “borrowing” fashion ideas from different genres of design, and pairing them in ways that are fresh and sophisticated. In 1980, Sui’s designs received their first notable recognition. Upon seeing some of Sui’s original pieces at a trade show in New York City, Macy’s placed an order, and featured one of her designs in an ad in the New York Times. Throughout the 1980’s, despite the growing popularity of her work, Sui continued to run her business out of her apartment.
Her first runway show in 1991 was so popular that three of the top supermodels of the time, Naomi Campbell, Linda Evangelista, and Christy Turlington, modeled for free in exchange for the Sui designed clothes. Sui opened her first boutique in Manhattan in 1992. Throughout the rest of the decade Sui expanded her repertoire to include fragrance, footwear, cosmetics, and accessory lines. Sui’s designs are currently featured in over 300 sales outlets in 30 countries, steadily increasing in international popularity because she has such a strong Hollywood following.
Film stars such as Christina Ricci, Cher, Drew Barrymore, and Patricia Arquette are notably big fans of her work. http://www. asianweek. com/2010/02/12/chinese-american-heroine-anna-sui/ To the 80s of last century, the fashion design industry experienced major changes, that is, whether in a formal dinner or on other occasions, people no longer wear the same from head to toe Design of a designer dress. Soon, they became popular retro fashion style. Anna Sui (Anna Sui) Opportunity to realize her: “I immediately felt that this is my best design, I believe I will lucky. 1991 Anna Sui (Anna Sui) first public release fashion show in New York opened its first boutiques. In 1996, Anna Sui (Anna Sui) Set up in Tokyo, the first boutique in Asia, and set off in Japan, the purple cyclone. Smart Japanese from Anna Sui (Anna Sui) Saw an opportunity in the style, and ultimately Anna Sui Isetan Group (Anna Sui) agreement, authorized Allen Shakespeare Company developed Anna Sui (Anna Sui) Brand of cosmetics. In 1998, Anna Sui (Anna Sui) cosmetics official birth in Japan.
Anna Sui (Anna Sui) Confusing the products with a strong force, regardless of clothing, accessories or makeup, can make people feel a kind of eye-catching, almost flirtatious color shock. The fashion industry so called her “New York magician. ” She is best at the arts from the chaos Technical form in search of inspiration, odd works of filling and decadent rock and roll camp. Today in advocating minimalist, Anna Sui (Anna Sui) Against the tide, the design is full of deep color and gorgeous luxury retro atmosphere.
But Anna Sui (Anna Sui) Dressed but without losing practicality, it can make a stylish urban women play to their creativity, heart portfolio to show the unique personality charm. Anna Sui (Anna Sui) Fashion permeated with a strong retro flavor and unique qualities of luxury brilliant, bold and slightly rebellious, embroidery, lace, hot drilling, Xiuzhu, fur and all the gorgeous Art Deco are set in the design of her, forming a witch like her unique style of psychedelic magic. Starting from the make-up, Anna Sui (Anna Sui) has in recent years launched a perfume, skin care products and other products, product line more complete. http://www. toryblog. us/? p=70 Sui’s concert-chic clothes hold the promise of bedding the lead guitarist or, even better, becoming one yourself. “Every collection that I work on, I always think, Is this cool enough to wear to a concert? ” Sui says. “Would a rock star wear this? ” “There are always different influences each season,” she says. “It could be a person, it could be a piece of furniture; it depends on what I’m obsessing about. ” Her clothes—a bright, postmodern pastiche of mod, Victorian, hippie, goth, and glam-rock influences, often heavily accessorized, like wearable collage—are youthful, upbeat, irresistible. The clothes in Ms.
Sui’s first show were modeled by pals, among them Linda Evangelista and Naomi Campbell. That those professional beauties were then at the height of their fame helped stoke the reception the designer got from buyers and the news media, and it also insured industry embrace of a talented designer who had, until then, been working quietly and anonymously on other people’s lines. Unlike Marc Jacobs, Ms. Sui is not the designer the press looks to for cues to the immediate future of style. Compared to the $13 billion juggernaut Ralph Lauren forged, her business is relatively mom-and-pop. Critics have carped about the sameness of Ms.
Sui’s designs, calling them overly thematic, too whimsical and — design death — cute. Yet her fan base remains loyal, and that is partly why Sui’s career seems to represent the kind ardently sought by design school students and “Project Runway” aspirants. Her company is privately held and remains profitable, she says. (Dun & Bradstreet estimates annual sales of $20 million. ) Her clothing label is substantially underwritten by earnings from the 14 global fragrance and cosmetics licenses she operates in partnership with Procter & Gamble and her 42 store franchises in China, Japan, Taiwan and Kuwait.
Unlike many designers faced with imminent catastrophe, Ms. Sui is able to ride out a bad season and perhaps a bad year. Yet, like everyone in the trade, she feels the Darwinian chill that recession has cast on businesses of all kinds. “It’s never a sure thing,” she said. “I have a big responsibility to my licenses. All my licenses draw from and take ideas from the runway. ” Thus, a show that will spotlight cardigans and dresses will also provide the pattern for a handkerchief sold in Tokyo. http://www. nytimes. com/2009/02/12/fashion/12runway. html? agewanted=all Anna Sui has revamped its website with the aim of building loyal community of fans across Asia-Pacific and consolidating its products under a single platform. launch the site that is now available in different Asian languages. The website will target its core demographic of style-conscious 15 to 30 year old women that aims to gather a community of Anna Sui fans and use it as a platform to establish conversation with fans. Anna Sui’s target consumers are still young-at-heart, it is important to have a digital presence and offer interactive elements to.
She said the agency will focus on using social media to connect consumers to the site next year but right now it allows fans to link the website to their different social networking sites such as Facebook, MySpace and Delicious. Wan said this is the first time the website integrates all Anna Sui products from fashion to cosmetics and it will become the key platform to launch new products in future. The site features Anna Sui’s signature boutique where users are able to browse fashion show images and videos and even order free fragrance samples. -direct mailers will be sent to members in Asia early next month to coincide with its new promotional launch for a powdery foundation and to inform them of the website launch. A digital campaign themed, “Enjoy the complete Anna Sui experience” is now running in markets like Hong Kong, Mainland China, Taiwan, Korea, Singapore, US and the UK. http://www. marketing-interactive. com/news/14256 She is now the happy mother of what is nothing short of an empire lifestyle, especially since the Japanese company Isetan gained exclusive distribution rights to many of her products across Asia.
There, Anna Sui’s signature style (black roses, butterflies, intricate ornamentation and so forth…) bearing products are made much more available (and exclusive! ), like for example this gorgeous fan: what’s so special about her? You know, it’s really subjective. I’ve always complained about American “High Fashion”. It’s boring, repetitive, it always looks the same to me (insipid), too overpriced, too elitist, too vulgar. She always stays true to herself. You don’t like it? Oh well, too bad for you! That’s what got her my love and, also, being said to be « one that never panders » from the New York Times.
She follows her heart into doing what she likes, mixing retro, boho, glamour and avant-garde. She does not reject the cultural iconography of the moment; contrarily, she incorporates it in her colourful fantasies, always giving great attention to the details that make her designs so outstanding. in the art of prints. The colours, also; they are so vivid, so filled with the joy of living and hippie insouciance but also with spiciness, character and dynamite all at the same time! Sui describes her signature style as, “The concept to sell to rock stars and to those who go to rock concerts. What have been the key pieces in your clothes collections that have helped you make your mark as a leading fashion designer? ?What really solidified my business was when I started doing dresses in the late ‘8Os. There was a change in the market and women suddenly discovered the convenience of the dress. They realized that you could accessorize it and wear it for both day and evening. The working woman hadn’t thought about wearing a dress in this way before then. Dresses have become a key piece across my collections.
