Annual Report Scavenger Hunt: TJX

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Summary

TJX’s mission statement aims to attract more U.S. and international customers, while their vision is to integrate stores and the web to increase customer base and revenue using their current $23 billion brick-and-mortar business and 700-person buying organization. Their values include stretching the boundaries of the off-price business model and taking intelligent risks to offer consumers greater value. TJX targets middle- to upper-middle-income shoppers and offers great fashion, brand, quality, and price. They sell off-price apparel and home fashions and achieve flexibility in their business model through opportunistic buying and inventory management strategies. Their competition includes local, regional, national, and international department, specialty, off-price, discount, warehouse, and outlet stores, as well as other retailers that sell similar merchandise. TJX faces various risks beyond their control, such as execution, inventory flow, natural disasters, political instability, and increasing costs. Their strategies to address these risks include setting the right goods in the right stores, distributing goods effectively, maintaining an appropriate mix and level of inventory, changing the allocation of floor space, and effectively managing pricing and markdowns. TJX is organized into four business segments and has over 4,500 stores across various locations. They plan to open 1,400 new stores in the next fiscal year.

Table of Content
  1. What is TJX’s mission statement? More U. S. and international customers
  2. What is TJX’s vision for itself in the future? They envision a marriage between stores and the web and plan to use $23 billion brick-and-mortar business and 700–person buying organization to increase the customer base and add incrementally to their top and bottom lines over time.
  3. What are the values that TJX strives to incorporate as it conducts its business operations? Are these consistent with their stated mission and vision? To stretch the boundaries of the off-price business model and take intelligent risks to offer consumers even greater value. Target Customer
  4. Who is TJX’s target customer? Are you TJX’s target customer? A middle- to upper-middle-income shopper. No, I am not. Value Proposition
  5. What are the four components of value that TJX offers its customers? Is this value proposition likely to appeal to the TJX target customer? Great fashion, brand, quality and price. Yes, they are.
  6. Business Model 6. What does TJX sell? It sells off-price apparel and home fashions.
  7. What are TJX’s key retail concepts? How do these retail concepts enable TJX to provide the four components of value they offer TJX’s customers? Synergistic,
  8. What is TJX’s business model? TJX’s business model is flexible, particularly for a company of size, allowing reacting to market trends.
  9. How does TJX achieve flexibility in its business model? Their opportunistic buying and inventory management strategies. Competition
  10. Who does TJX consider to be its competition? The local, regional, national and international department, specialty, off-price, discount, warehouse and outlet stores as well as other retailers that sell apparel, home fashions and other merchandise that we sell, whether in stores, through catalogues or other media or over the internet.
  11. Identify 5 risks that TJX faces that are beyond its control. Execution, Inventory flow, natural disasters, political instability and increasing cost.
  12. What are some of the strategies that TJX plans to utilize to achieve these goals? For each strategy you identify, match it to at least one of TJX’s goals. By set the right goods in right stores, distribute goods to store effectively, maintaining an appropriate mix and level of inventory in stores, appropriately changing the allocation of floor space of stores among product categories to respond to customer demand and effectively managing pricing and markdowns.
  13. How is TJX organized? How many business segments and stores overall? Where are they? How many new stores do they plan to open in the next fiscal year?

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