Description of Tune Hotel Essay

Tune Hotel is one of the families in Tune Group. Tune Group is a private investment company, also a group of entertainment and leisure companies that based in Malaysia. It is consumer services group primarily focused on providing affordable services to mass-market consumers in Southeast Asia. This company founded by Dato’ Seri Tony Fernandes who is the co-founder and Executive Chairman of Tune Group, also the Group Chief Executive Director of AirAsia. He graduated from the London School of Economics with a BSc in Accounting and Finance and became an Associate Member of the Association of Chartered Certified Accountants in 1991.

He later became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered Accountants in England and Wales (ICAEW) in 2008. Another co-founder of Tune Group is Dato’ Kamarudin Meranun who is the Deputy Group Chief Executive Director of AirAsia. He received a Diploma in Actuarial Science from University Technology MARA (UiTM) and was named the “Best Actuarial Student” by the Life Insurance Institute of Malaysia in 1983. He received a BSc degree with Distinction majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University.

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Both of the founders of Tune Group are the key shareholder in Tune Hotel. The successful of Tune Group was they lie in constantly finding the better ways to provide quality services at a value for money price-point to a market which is often overlooked. Many companies have majority shares by Tune Ventures, which most of them uses the Tune brand to market their product. They share the same passion for great ideas and deliver services at prices that everyone can afford, especially Tune Hotel. Tune Hotels have the most shares from Tune Ventures. It owns and operates limited service hotels with accommodation rooms.

This company was founded in 2007 and it is based in Petaling Jaya, Malaysia. “Great Value, Great Savings” is the slogan of Tune Hotel. Tune Hotel is a limited service hotel chain that provides “5 Star Beds at 1 Star Prices”. They provide high quality, affordably priced accommodation with primary focus on the basic essentials such as 5 star comfortable beds, ensuite bathrooms with hot and cold power showers, hotel centrally located close to major shopping outlets, business districts and popular attractions, with a clean environment and assured 24 hours security.

Currently, they are located across major countries within Southeast Asia and the United Kingdom, with new hotels opening in areas such as Australia, China and India. Each Tune Hotel features convenience story and food and beverage store outlets run by established chains, though brands running these outlets vary from hotel to hotel. Tenant brands that operate in Tune hotels include 7-Eleven, Subway Restaurants and Gloria Jean Coffees. Other facilities and services in Tune hotel include free internet access at the lobby, ATM, airport transfers, city tour services, rental and prepaid bases WIFI is available in hotel rooms,.

Similar to the demand based, consumer friendly business model used by AirAsia. Asia’s leading and largest low cost carrier. They employ a web-based online booking system, encouraging guests to plan ahead and book early to enjoy significantly lower room rates and the flexibility of customizing their accommodation amenities during their stay. Mark Lankester is the CEO of Tune Hotel. He comes to Tune Hotel from the entertainment and leisure consumer goods industry.

With over 15 years with the Warner Music Group in senior Regional and Managing Director management roles throughout Asia, Mark’s experience includes managing companies from start-up phases to managing growth-oriented established businesses across Asia and Greater China. Having spent an extraordinary amount of time in hotels, and seeing how little time recording artists actually spend in hotels, he is totally committed to our mission statement of promising a great night’s sleep, enjoying a fantastic hot power shower the next morning and ensuring a clean and secure environment to all Tune Hotels Guests.

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