Eliza Daval-Santos, my rofessor in this Tourism Research Methods and Techniques subject, for the guidance and lessons she taught us about all of the research principles and procedures that I learned and applied in our research proposal. Our thankfulness and appreciations also go to our classmates and friends in developing the project and people who have willingly helped us out with their abilities, to each and every one of us in the group who has devoted time and exerted effort in order to accomplish this study, particularly the respondents that lend us there little time in answering our survey questionnaire.
And most specially, to the Lord who gave us strength and courage in preparing and making this project. Executive Summary This section of the research project is prepared after the total plan is written. It is most to highlight key factors and motivate the person holding the plan to read it in its entirety. Todays tourist is more cultured than visitors of 20 years ago, is well travelled, is searching for new experiences, is concerned about the environment, is interested in taking part in a health/well-being lifestyle and wants to experience the local culture when he goes on holiday.
Food tourism s a growing phenomenon all over the world and in the Philippines. It is the best way for a tourist to know the culture of a country and distinguished it to other nation. According to trend analyst Ian Yeoman, food is a significant aspect of the tourist’s experience of a destination, driven by the growing trends of authenticity and the need to have a high-quality experience. In this research, we tackled various significance of food tourism particularly in the Philippines, how it will help to attract tourists and how food shows or describe the culture of the place where it is originated.
Filipino food may not be as famous as that of its Thai and Vietnamese neighbors. But with more than 7,000 islands and a colorful history, this archipelago has some delicious dishes of its own. Also, we discussed some of the Philippine’s best culinary. Of course, food tourism in the Philippines will not be completed if we will not discuss at least a little about the exotic food here in the country. Blessed with an abundance of seafood, tropical fruits and creative cooks, there’s more to Filipino dishes than the mind-boggling balut (duck embryo). You just have to know where to ind them and how to eat them.
We provided related articles and conducted survey for better understanding of the topic. pART I Statement of the Problem This study aims to provide a descriptive study on Food Tourism in the Philippines Specifically, it seeks to answer the following questions: 1. What is Food Tourism? 2. How food tourism attracts tourist? 3. Who are the “top players” in food tourism? 4. What are the origins of Filipino cuisines or dishes? 5. What are the strategies to be competitive in international food industry? 6. How does art and craft elevate the quality of food tourism?
Objectives of the Study: The following are the objectives of the study: 1. To know what is food tourism. 2. To describe the factors that attracts tourist in food. 3. To identify the “top players” in food tourism. 4. To learn and appreciate the origin of Filipino cuisines or dishes. 5. To determine the different strategies in international food industry. 6. To study and apply the various arts and crafts in food tourism. Significance of the Study: This section will provide brief description on the various significances of the study given the three categories: Educational, Economic, and Tourism.
The proposed study serves the students as their reference or guide in acquiring knowledge in what the country has to offer in the field of culinary particularly in food tourism. The study aims to prepare the students for their internships in the food business like Hotels, Resorts, as well as in the aviation industry where most of the end-users of their products are tourists. This study will help the businessmen, especially owners of food establishments, to know What the tourist Wants when it comes to food and to take full advantage of it.
This also aims to elevate the quality of food in terms of reservation, crafts and taste to be internationally competitive and economically beneficial. The proposed study will benefit and help the future researchers as their guide. The study can also contribute in developing the quality of food tourism in the Philippines. Another significance of this study is for the public to be aware of food contamination and poisoning through imported food. Limitations of the Study: The study is subject to following limitations: 1 . The study is limited to restaurants / food establishments which originated only inthe Philippines. 2.
The study is limited to tourists visiting the Philippines Islands. 3. The study does not take into account the amount of money spent bytourists on food and food-related activities. 4. The study is limited to students and educators of Food and/or Tourism Industry. 5. The study limits itself to being a realistic generalization and does not test any theory/ theories. pART II Related Literature Defining Food Tourism by Wikipedia and World Food Travel Association: According to Wikipedia, “Culinary tourism or food tourism is experiencing the food of the country, region or area, and is now considered a vital component of the tourism experience. The World Food Travel Association, the world’s leading authority on food tourism, define food tourism as “the pursuit and enjoyment of unique and memorTABLE food and drink experiences, both far and near. Previously WFTA had used the phrase “culinary tourism” to describe the industry. They stopped using that phrase in 201 2 because research showed that it gave a misleading impression. While “culinary” technically can be used for anything relating to food and drink and initially seems to make good sense, the perception among the majority of English-speakers we interviewed is that the word “culinary” is elitist.
Food Tourism” is inclusive and includes the food carts and street vendors as much as the locals-only (gastro) pubs, dramatic wineries, or one-of-a-kind restaurants. There is something for everyone in the food tourism industry. “Trends and Prospects in the Tourism Industry”‘ Based on a presentation “Trends and Prospects in the Tourism Industry’ by Department of Tourism Undersecretary Simeon P. Marfori II, “food tourism is a new travel trend that rose from the demand of new experiences and adventure while experiencing local culture. He also mentions the trends that drive Culinary Tourism which are: Individualism Multi-culture consumer * Well-being / Healthy lifestyle * Desire for new experience and cultural immersion * Role of celebrity chef and media Filipino Food is RP’s next tourist attraction Aside from the county’s well-known diverse natural and man-made attractions, the Philippine food remain one of the country’s best-kept secret which is relatively unknown in many parts of the world.
As if to support the saying “the surest way to a man’s heart is through his stomach,” the Department of Tourism under the leadership of Secretary Joseph Ace Durano recently launched Culinary Tourism dubbed as Kulinarya Filipina as part of the Cultural Tourism Program. This program hopes to introduce the Philippine flavours to domestic and international scene and aims to promote the country as a culinary destination. The Philippine cuisines feature a spicy blend of various cultures – a legacy left by past colonizers.
