Essays on Brands Page 11

Company Introduction Colgate-Palmolive is one of the largest Fast-moving Consumer Goods (FMCG) producers in the world. The company markets its products in over 200 countries and territories which consist of four core global businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. In 2011, the company has hit net sales of US$ 16. 7b…

Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril. ” Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of…

Our marketing strategy is to increase penetration in 2 ways: 1- Focus on creating an emotional connection between the Crayola brand and mothers/children 2- expand into the digital market. Develop an interacive online community that acts as an informational and social Web site for Crayola. Our target markets are mothers and children. Crayola has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly…

The iconic swoosh, a symbol recognized worldwide, represents Nike Inc., the well-known manufacturer of athletic shoes and clothing. Nike has grown from modest beginnings to have a global impact and revolutionize the sportswear industry. This includes transforming not only athletic shoes but also sports equipment, apparel, and accessories. Esteemed athletes like Michael Jordan, Andre Agassi,…

Luxury brands during times of recession A question of survival Universally, luxury items are considered to be items of great prestigious value, and their possession has satisfied people worldwide. In the last three decades particularly, consumers have enjoyed a higher level of disposable income than ever before, and as a result luxury brands have prospered…

This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research…

1. Introduction. This professional business report provides a concise analysis of Yum! Brands history, development and growth. With how the organization’s strategic Vision, Mission Statement, Aims and Objectives have been effective to their strategic planning. Bennett (1999) defines strategy as “a proposed series of actions intended to beat the competition”. A plan or a timescale…

The Global Retail Scenario Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much by merely looking at the Western success stories in retail. Their scales of operations are very huge, the…

Bull Brand Survey A true understanding of brand positioning comes only after getting the consumers’ insights, opinions, feedback, and vision of a product. To get those I hosted an online survey and shared it with my friends, which are potential and current customers of Red Bull: most of them are current students or recent college…

Mosarrat Farhana University of Dhaka, Bangladesh mosarrat_58@yahoo. com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is…