Essays on Brands Page 8

Introduction I open the door, come ining the confined compound of my blood colored brick semidetached house on Millwood Drive. Behind the unsmooth splintered, faded ruddy fencing, with a crooked egg-shaped top gate, is a parking batch. The batch is jaded, with bottomless chuckholes, filled with chapped brickle concrete. Peoples tread through the ill maintained…

The trade name “Taj Hotels Resorts and Palaces” includes 59 hotels across India and 17 hotels in international locations. The hotels are grouped into 3 classes – Luxury, Leisure and Business. The Taj Luxury Hotels offers extravagantly beautiful adjustment, epicure forte eats houses and bars, fittings Centre and watering place. Taj believes in constructing that…

Introduction: In developing effective integrated marketing communications programs, marketing communications must sometimes be explicitly tied together to create or enhance brand equity. Brand equity is very important. After reviewing the nature of the problem, proposes, alternative strategies as soluation Factors Creating Weak Brand Links: Few factors create weak bran link. These ares- Competitive Clutter: Advertisement…

The brand strategist uses a unique set of brand associations to create or maintain brand identity. These associations indicate the values and promise that the organization members make to customers. According to modern theories, a brand identity encompasses more than just the brand’s personality – it also includes the brand’s direction, purpose, and meaning. It…

The researcher in this thesis investigates the influence of sales promotion on the brand loyalty of regular customers and how it affects their brand choices. The significance of sales promotion as a key component of the communication mix offers an extra value to the purchaser. The effect of sales promotion generates additional value in the…

Each of Lilypad’s boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don’t visit other luxury properties in the collection or even realize they’re affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the…

The essay titled “Calling Home” by Jean Brandt recounts her childhood experience at the mall, which initially seemed joyful but took a turn for the worse when she impulsively stole a 75-cent snoopy button. Brandt’s exceptional writing skills are evident as she provides detailed descriptions and maintains a seamless flow throughout the narrative. By expressing…

Since Mike was founded in 1964, their brand has extended from just manufacturing shoes to sweatpants; the highly popular Dir-fit t-shirts, icepacks, and the new Fuel bands which I will explain their purpose later. Mike seems to keep evolving with the ever-changing market in order to keep up with the competition such as under Armor…

Apple Inc. , formerly Apple Computer, Inc. , which is a multinational corporation that creates consumer electronics, computer software, and commercial servers, and a digital distributor of media content. On 1 April 1976, Apple was established in Cupertino, California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started…

Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: “If Nokia Corp. were a…