Essays on Brands Page 8

Before 2008, there were no wholegrain chips available in Australia. The market was dominated by traditional potato or corn based snacks. However, market research revealed a potential opportunity to develop a wholegrain snack for health-conscious consumers. The Smith’s Snackfood Company, a major player in the Australian market, took advantage of this opportunity and launched Grain…

Nestle India, a subsidiary of Nestle S.A. of Switzerland, strives to offer Indian consumers products that meet global standards. The company is dedicated to achieving sustainable growth and satisfying shareholders in the long term. With seven factories and numerous co-packers, Nestle India has become a trusted presence in the country. Its initial investment was made…

In designing our brand audit study, we chose to limit our scope to the local arena. There are several reasons for this. First we feel that the examples in our textbook are mostly international brand to which we have no strong affinity or understanding. Secondly, by choosing a local brand we will have access to…

Introduction I open the door, come ining the confined compound of my blood colored brick semidetached house on Millwood Drive. Behind the unsmooth splintered, faded ruddy fencing, with a crooked egg-shaped top gate, is a parking batch. The batch is jaded, with bottomless chuckholes, filled with chapped brickle concrete. Peoples tread through the ill maintained…

The trade name “Taj Hotels Resorts and Palaces” includes 59 hotels across India and 17 hotels in international locations. The hotels are grouped into 3 classes – Luxury, Leisure and Business. The Taj Luxury Hotels offers extravagantly beautiful adjustment, epicure forte eats houses and bars, fittings Centre and watering place. Taj believes in constructing that…

Introduction: In developing effective integrated marketing communications programs, marketing communications must sometimes be explicitly tied together to create or enhance brand equity. Brand equity is very important. After reviewing the nature of the problem, proposes, alternative strategies as soluation Factors Creating Weak Brand Links: Few factors create weak bran link. These ares- Competitive Clutter: Advertisement…

The brand strategist uses a unique set of brand associations to create or maintain brand identity. These associations indicate the values and promise that the organization members make to customers. According to modern theories, a brand identity encompasses more than just the brand’s personality – it also includes the brand’s direction, purpose, and meaning. It…

The researcher in this thesis investigates the influence of sales promotion on the brand loyalty of regular customers and how it affects their brand choices. The significance of sales promotion as a key component of the communication mix offers an extra value to the purchaser. The effect of sales promotion generates additional value in the…

Each of Lilypad’s boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don’t visit other luxury properties in the collection or even realize they’re affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the…

The essay titled “Calling Home” by Jean Brandt recounts her childhood experience at the mall, which initially seemed joyful but took a turn for the worse when she impulsively stole a 75-cent snoopy button. Brandt’s exceptional writing skills are evident as she provides detailed descriptions and maintains a seamless flow throughout the narrative. By expressing…