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The Brand Taj Hotels Resorts And Palaces Tourism

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The trade name “ Taj Hotels Resorts and Palaces “ includes 59 hotels across India and 17 hotels in international locations. The hotels are grouped into 3 classs – Luxury, Leisure and Business. The Taj Luxury Hotels offer extravagantly beautiful adjustment, epicure forte eating houses and bars, fittingness Centre and watering place. Taj believes in construct that their core merchandise is infinite. This infinite is complemented by the services they provide like the eating houses, wellness nine, feasts, discotheque, saloon, concern Centres etc. Their other auxiliary merchandises besides include travel agreements, fining, airport pick-ups, sightseeing etc.

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Types of Adjustment:

Tower Wing Suites: With easy entree to the Business Centre, these modern-day suites offer guest comfortss like Internet connectivity, 2-line talker phones with international direct dial installation and voice mail. Mini saloon, personal safe, channel music and telecasting with satellite programmes.

Heritage Flying Suites: These suites are renowned for their architecture and exude an aura of old-world elegance. Each corridor in this Wing resembles an art gallery, and the design, decor and furnishing guarantee that no two suites are likewise.

Guests have a pick of suites that overlook the metropolis or pool or face the Gateway of India and the Arabian Sea.

Taj Club: Located on the top floors of the Heritage Wing, Taj Club is designed for the discerning concern traveller. Guest comfortss and services include complimentary airdrome limousine transportations, private check-in at the Club desk, in-room facsimile, personal safe, a complimentary bottle of vino, gentleman service and complimentary deluxe Continental breakfast. Taj Club besides offers invitees sole Meeting Rooms and a Business Service Unit on the Club Floor.

Suites: Choose from elegantly appointed Junior Suites, Executive Suites, tastily decorated Large Suites, freshly renovated Luxury Suites or broad, lavish Grand Luxe Suites. The finest suites at The Taj Mahal are the luxuriously appointed Presidential Suites. Each of these suites is decorated with original pictures and old-timers that transport invitees into a universe of imperial luxury and magnificence.

Broadband radio Internet entree at choice Taj hotels: Now when you stay at choice Taj hotels in Mumbai ( including The Taj Mahal Hotel ) , New Delhi, Kolkata, Chennai, Bangalore and Hyderabad, you no longer necessitate to be in your room or at the Business Centre to utilize the Internet. Multiple ‘hot musca volitanss ‘ located across the hotels lets you acquire onto the Internet from about any topographic point in the hotel – rapidly.

Facilities and Servicess: Swiming pool, beauty parlor, Barber store, travel desk, auto lease, pastry store, book store, shopping arcade, currency exchange, doctor-on-call and baby sitting. Complimentary usage of steam, billiards, tennis and table tennis on petition. 24-hour room service and laundry service.

Monetary value

Taj maintains that their monetary values are high and non low-cost by all, and this is done to extenuate and pull off assorted operating expenses that it incurs and the superior quality that it offers. The Taj offers the above-the-world-class services and serves the best quality and besides incurs overhead disbursals.

The mark audience that the Taj caters to are the one ‘s who come to the Taj for it ‘s atmosphere and universe category criterions, therefore they say that their monetary values are justified as they help The Taj retain the exclusivity that it stands for and keep the Brand Image.

Monetary values FOR THE VARIOUS ROOMS OFFERED

EXECUTIVE SUITE/1 BEDROOM/CITY

INR 32,000

LUXURY SUITE/1 BEDROOM/LIVING

INR 50,000

GRANDE LUXURY SUITE/1

INR 80,000

Last Minute Rate

Superior ROOM KING BED CITY

INR 11,700

SUPERIOR ROOM QUEEN BED CITY

INR 11,700

Superior ROOM KING BED SEA

INR 12,600

SUPERIOR ROOM QUEEN BED SEA

INR 12,600

DELUXE ROOM KING BED CITY VIEW

INR 13,500

DELUXE ROOM TWIN BED CITY VIEW

INR 13,500

DELUXE ROOM QUEEN BED CITY

INR 13,500

DELUXE ROOM KING BED SEA VIEW

INR 14,400

DELUXE ROOM QUEEN BED SEA VIEW

INR 14,400

LUXURY GRANDE ROOM KING BED

INR 19,575

LUXURY GRANDE ROOM TWIN BED

INR 19,575

LUXURY GRANDE ROOM SEA VIEW

INR 21,375

LUXURY GRANDE ROOM SEA VIEW

INR 21,375

TAJ CLUB ROOM KING BED PALACE

INR 23,175

TAJ CLUB ROOM TWIN BED PALACE

INR 23,175

EXECUTIVE SUITE/1 BEDROOM/CITY

INR 45,000

LUXURY SUITE/1 BEDROOM/LIVING

INR 67,500

Best Available Rate

Superior ROOM KING BED CITY

INR 13,000

SUPERIOR ROOM QUEEN BED CITY

INR 13,000

Superior ROOM KING BED SEA

INR 14,000

SUPERIOR ROOM QUEEN BED SEA

INR 14,000

DELUXE ROOM KING BED CITY VIEW

INR 15,000

DELUXE ROOM TWIN BED CITY VIEW

INR 15,000

DELUXE ROOM QUEEN BED CITY

INR 15,000

DELUXE ROOM KING BED SEA VIEW

INR 16,000

DELUXE ROOM QUEEN BED SEA VIEW

INR 16,000

LUXURY GRANDE ROOM KING BED

INR 21,750

LUXURY GRANDE ROOM TWIN BED

INR 21,750

LUXURY GRANDE ROOM SEA VIEW

INR 23,750

LUXURY GRANDE ROOM SEA VIEW

INR 23,750

TAJ CLUB ROOM KING BED PALACE

INR 25,750

TAJ CLUB ROOM TWIN BED PALACE

INR 25,750

EXECUTIVE SUITE/1 BEDROOM/CITY

INR 50,000

LUXURY SUITE/1 BEDROOM/LIVING

INR 75,000

Breakfast Inclusive

Superior ROOM KING BED CITY

INR 13,750

SUPERIOR ROOM QUEEN BED CITY

INR 13,750

Superior ROOM KING BED SEA

INR 14,750

SUPERIOR ROOM QUEEN BED SEA

INR 14,750

DELUXE ROOM KING BED CITY VIEW

INR 15,750

DELUXE ROOM TWIN BED CITY VIEW

INR 15,750

DELUXE ROOM QUEEN BED CITY

INR 15,750

DELUXE ROOM KING BED SEA VIEW

INR 16,750

DELUXE ROOM QUEEN BED SEA VIEW

INR 16,750

LUXURY GRANDE ROOM KING BED

INR 22,500

LUXURY GRANDE ROOM TWIN BED

INR 22,500

LUXURY GRANDE ROOM SEA VIEW

INR 24,500

LUXURY GRANDE ROOM SEA VIEW

INR 24,500

RACK RATE 2010-2011

Superior ROOM KING BED CITY

INR 21,500

SUPERIOR ROOM QUEEN BED CITY

INR 21,500

Superior ROOM KING BED SEA

INR 23,000

SUPERIOR ROOM QUEEN BED SEA

INR 23,000

DELUXE ROOM KING BED CITY VIEW

INR 24,500

DELUXE ROOM TWIN BED CITY VIEW

INR 24,500

DELUXE ROOM QUEEN BED CITY

INR 24,500

DELUXE ROOM KING BED SEA VIEW

INR 26,000

DELUXE ROOM QUEEN BED SEA VIEW

INR 26,000

LUXURY GRANDE ROOM KING BED

INR 29,500

LUXURY GRANDE ROOM TWIN BED

INR 29,500

LUXURY GRANDE ROOM SEA VIEW

INR 31,500

LUXURY GRANDE ROOM SEA VIEW

INR 31,500

TAJ CLUB ROOM KING BED PALACE

INR 33,500

TAJ CLUB ROOM TWIN BED PALACE

INR 33,500

EXECUTIVE SUITE/1 BEDROOM/CITY

INR 85,000

LUXURY SUITE/1 BEDROOM/LIVING

INR 120,000

GRANDE LUXURY SUITE/1

INR 170,000

Topographic point

Equally far as topographic point is concerned, all the Taj services and installations are provided at one point. They do n’t believe in sharing construct. To guarantee timely bringing of their services, they have preset procedures in topographic point and in instance of failure or hold of service, they have built in extenuation schemes and have trained their staff adequately to pass on the hold to the client in the rightly mode. In instance of dislocation of the lift, the Room Service makes usage of the lift in the other wing to guarantee seasonably bringing to the client.

To guarantee standardisation in their services, they have Standard Operating Procedures ( SOP ) , e.g. the nutrient that is served in the eating house will be of the same quality and gustatory sensation at any given twenty-four hours and clip.

The Taj Mahal Palace & A ; Tower, Mumbai, a 105-year old heritage hotel, is the flagship hotel of the Taj group. This hotel was one of the chief marks of terrorists during the 26 November 2008 bombardments of Mumbai and was badly damaged. As a consequence it was put under seal until it is cleared of any security and safety hazards that might hold resulted from the onslaughts. The company had publically claimed that it will to the full reconstruct the resort merely as it was earlier.

Besides the Taj Mahal Palace & A ; Tower, Mumbai, the Taj Brand has many hotels around the universe, and in India, under their flagship. These include: The Pierre, New York ; Taj Boston, Boston ; Campton Place, San Francisco ; 51 Buckingham Gate, London ; Taj Exotica Resort & A ; Spa, Maldives ; Taj Exotica Resort & A ; Spa, Mauritius and Blue Sydney, Sydney. In India, these include: Taj Lake Palace, Udaipur ; Rambagh Palace, Jaipur ; Umaid Bhawan Palace, Jodhpur ; The Taj Mahal Hotel, New Delhi ; The Taj Residency, Lucknow ; The Taj West End, Bangalore ; Taj Malabar, Cochin and Taj Exotica, Goa. The Taj Mahal Palace & A ; Tower is besides called the Zagurmas of Maldives and the magurmas of the Bengal

Promotion

Taj on a regular basis comes up with assorted moneymaking offers during extremum season and off-season such as Taj Holiday Summer Package to tout tenancy in their hotelsA .

Promotional strategies are carried out on a regular basis and the hotel has many trueness plans, nines, rank previleges etc. Some of them are

The Taj Inner Circle.

The Taj Junior League.

The Taj Club.

A They carry out their publicities by agencies of Calendars, a monthly newssheet of kinds is sent to their ‘Inner Circle Customers, ‘ informing them about their approaching events.

Taj takes portion in assorted exhibitions wherein they promote their vacation bundles.

Physical Evidence

The architecture and the whole construction of The Taj hotels is good designed, besides to guarantee that the clients get elated. The Taj in Mumbai has an ancient looking architecture which connects with traditionality in clients. The suites are province of the art and have been made to guarantee maximal comfort low-cost to the particular targeted client. The uniforms of all the employees are keen and heighten the image of hotel. The assorted subdivisions of the hotel are made to pull clients and travel with the trade name image of the Taj.

Peoples

Taj has assorted professional people to manage its clients and to give a high service to its clients like:

Skilled individual

Professional individual

Personal Agents

Technological individual

Travel agents

As the Taj has employed adequate professionals for functioning its clients so there are less opportunities in its service bugs.

Procedure

Major services are

Check – in.

Bell individual transporting baggage to the room.

Food.

Wake up call

Check out.

These are the chief procedures that all hotels perform but in instance of The Taj many more procedures are at that place as assortment of services are offered to its clients which make them happy.

messenger

Child attention

Laundry

Pet

Internet

Travel desk

Babysitting

Wake-up call

Barber store

Boutiques

Currency exchange

In room telephone service

Express cheque -in and out

Florist

Front desk 24 – hr

Gift store

Maid service

The Taj Group of hotels in India, promoted by Tata Motors, may shortly add the Tata Nano to their list of chauffeur-driven vehicles used to ferry hotel invitees. Indian Hotels Corporation Limited ( IHCL ) , the proprietor of the Taj trade name, is already utilizing Jaguar saloons to transport VIPs. It offers a scope of transit options for both economic system and luxury travel. The Tata Nano is being considered as an option as it may be of involvement to invitees from outside India, who will hold to wait another twelvemonth to drive the auto in their ain states.

CAPACITY VS DEMAND ANALYSIS

Changing the services offered

Taj can update and modify the suites harmonizing to different client sections i.e they can increase or diminish figure of room types harmonizing to the demand of the clients.

Communication with clients

During busiest times of the twelvemonth i.e gay seasons or vacations or summers etc, Taj can allow clients cognize through their web site or on the response every bit good so as to let them to switch their demand to another clip if possible.

Modify the Service bringing clip and frequence

The particular services offered by Taj like Jiva Spas etc can be set harmonizing to different client categories and the clip of the services can besides be set consequently so as to supply the service handily and without fuss.

Monetary value Differentiation

Taj can set price reduction during the off season so as to counterbalance for lower demand. Besides, during peak seasons, they can boost the monetary values so as to extenuate the higher demand.

Stretching the capacity

For the particular services provided like babe sitting, pet services, spas etc, the Taj can offer these with drawn-out hours of proviso, can engage more employees.

Taj can besides spread out the suites or suites so as to suit more clients, i.e redevelopment can be done to suit increased figure of suites.

Using Part-time Employees

The Hospitality industry is a really moneymaking 1 for possible employees and therefore, Taj can engage more work force on portion clip footing. The pupils from Hotel Management classs can intern in the Taj and at the same time function as the portion timers.

Outsourcing

Another facet can be outsourcing. Though the nucleus services should non be outsourced, the excess services can be outsourced to assorted companies e.g the cyberspace services, the watering place etc can be outsourced to aline the capacity with demand fluctuations.

Job Rotation

Among employees, executives and those on basic managerial degrees.

Matching the service offers

Taj can match the services offered along with the suites or suites so as to guarantee a specific demand for a specific combination of suites and services and therefore command the demand harmonizing to capacity.

Cite this The Brand Taj Hotels Resorts And Palaces Tourism

The Brand Taj Hotels Resorts And Palaces Tourism. (2017, Aug 11). Retrieved from https://graduateway.com/the-brand-taj-hotels-resorts-and-palaces-tourism-essay-2422-essay/

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