McDonald’s and Burger King are both fast food restaurants in a demanding world. They are both franchises which mean each is owned by an individual and operated under the name and guidelines of the franchise. They are known for their hamburgers and french fries. McDonald’s and Burger King compete who serves the better nutritional hamburger, who provides the best service and who has the better atmosphere. Both McDonald’s and Burger King have been in service for over 50 years.
McDonald’s and Burger King both say they serve the better nutritional hamburgers.
Lets take a look at some of the facts. McDonald’s serve the outrageous Big Mac whereas Burger King serves the almighty whopper. The average burger at Burger King is slightly heavier than McDonald’s. It weighs in at 121 grams, contains nine grams of total fat, 30 grams of carbohydrates, 12 grams of protein and 490 mg of sodium (bk. com). McDonald’s average burger weighs in at 100 grams and has nine grams of fat, 31 grams of carbohydrates, 12 grams of protein and 480 mg of sodium (McDonalds.
com). They both claim to use 100% beef.
Burger King broils their burgers to get the great outdoor taste of cooking on the grill. McDonald’s fries their burgers over a flat grill so it tastes like home cooking. McDonald burger comes with ketchup, mustard, pickle, onion or however it is ordered. Burger King burgers come with ketchup, mustard and pickle or “have it your way” made. McDonald’s hamburgers are cheaper than Burger Kings and have better value. McDonald’s servings are a little smaller and with this being said you are consuming fewer harmful ingredients such as sodium. That is for a regular burger.
Now for the big mac vs. the whopper it is a different story. The big mac has 1170 sodium, 770 calories, 44g protein, 40 g of fat, 59 g of carbs and 2 g of Trans fat (McDonalds. com). The whopper comes in at 980 sodium, 630 calories, 25 g of protein, 35 g of fat, 57 g of carbs and 1 g of Tran’s fat (bk. com). So here you see that Burger King out does McDonald’s nutritionally for these sandwiches. A normal sandwich has approximately 255 mg of sodium. The more sodium the higher the risk of high cholesterol and high blood pressure which can cause a stroke or a heart attack.
At this point let us look at the differences of McDonald’s french fries and Burger King french fries. McDonald’s have smaller shoestring sixe french fry. Burger King has the larger fry which means more spud in the french fry. McDonald’s puts out 2. 27 milligrams of sodium per gram of french fry. Burger King puts out 3. 73 milligrams of sodium per gram of french fry. A large french fry at McDonald’s averages around $1. 99 with 154 grams and 350 milligrams. Burger Kings large french fry averages around $1. 89 with 190 grams and 170 milligrams.
Burger King french fries are larger than McDonald’s. The larger the french fry means the more potato inside. You get larger portions at Burger King. Customer service at Burger King is very important. In 2008 improper cooking techniques and broiler problems resulted in Burger King selling undercooked hamburgers. The hamburgers were cooked at 131 degrees when they should have been cooked at 155 degrees. If they are not cooked at 155 degrees they are not safe to eat. Burger King took this matter very seriously as they were failing their service to their customers.
Undercooked hamburger can contain dangerous germs and bacteria. This could result in their customers getting food poisoning and falling disease. Burger King did not want this for they want to provide the best service ever. As early as 2005 some Burger King locations began offering free high speed Internet, better known as Wi-Fi. Other places were offering internet, but they were selling a card for success. Burger King offered it free to show their customers how much they appreciated every one of them.
The free service could also be accessed using PDA’s, hand held devices that combine computing telephone/fax, internet and networking features. On the other hand when customers have a complaint McDonald’s listen. July 1992 McDonald’s became the first chain to launch a formal policy guaranteeing free meals to every unhappy customer. McDonald’s guarantee ensures customers that “if you’re not satisfied we will make it right-or you’re next meal is on us”. You can receive a free meal if you don’t receive a hot meal, if you don’t receive quick delivery, if you don’t eceive friendly service or an accurate drive thru order. The program was designed to help promote consumer confidence and encourage employees to work hard to satisfy all customers. McDonald’s strives to deliver value and 100 percent customers’ satisfaction. With a few of the facts given it just goes to show how McDonald’s and Burger King strive to give their customers the service they deserve. If it were not for their loyal customers they would not have establishments to worry about. So they are dedicated to keeping their customers happy.
McDonald’s has a play place for kids to enjoy their meals. McDonald’s is family oriented. They have a jungle play gym where the kids can play when they are done eating while the rest of the family continues to finish their meal. Some of the McDonald’s also have a recreational area with blocks to build and other items for the kids also to enjoy while dining at the restaurant. If the parents finish their meal and the children are playing there is newspapers there for the parents to enjoy reading while they play.
They also offer Wi-Fi for your convience. Besides those facts McDonald’s represents the Ronald McDonald House. The first Ronald McDonald House was opened in Philadelphia in 1974. The Ronald McDonald Housing facilities are all located near hospitals. The facility provides temporary treatment for children that are usually suffering from cancer. The facility provides temporary housing for as little as $15 a day or as low as nothing for some families who often come from far away to be with their children at their time of suffering.
The Ronald McDonald house provides an atmosphere of mutual support and shared concerns among everyone involved. This program was brought forth because Fred Hill a member of the Philadelphia Eagles football team, (at the time) his daughter contracted leukemia. Jim Murray (a friend of Fred Hill) asked McDonald’s to help raise money for a facility near a hospital where parents could stay. The facility was just a regular house. The franchises promised to donate all the money raised from a special promotion, if and only if, the facility could be called the “Ronald McDonald House”.
With McDonald’s providing this house it goes to show the atmosphere they want their customers to experience. They not only try to have a great atmosphere inside their restaurant but they want to extend it beyond that, showing that they care in and out of the establishment. Burger King also came up with a good atmosphere for families. In 1997 Burger Kings across the nation from 4 p. m. to 8 p. m. , you would be able to order your hamburger and french fries and then be seated, wait at your table for your order to be delivered to you.
While waiting adults would get popcorn to snack on while the kids got crayons to color on a paper placemat. You got this to occupy you’re time while you wait for your food. Customers had commented that they wanted an ambience atmosphere and a relaxed meal at dinner time. Burger King responded by giving their customers what they asked for. McDonald’s advertises making things easy on the parent as in “You deserve a break today”. Burger King advertises choices such as “Have it your way”. Both restaurants are striving to please their customers. Customer satisfaction is their number one priority.
I guess the question would be “who serves the better nutritional burger, who has the better service and who has the better atmosphere”? It all depends on the person. They need to make that decision. Both family restaurants has their pros and cons. So the answer would be in the eyes of the beholder. My personal reference would be McDonald’s. I like their service much better. I love the idea of how they support the Ronald McDonald atmosphere. They have proven themselves once again that they deserve the worthiness award. The big yellow arch wins hands down!
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