McDonald’s vs Burger King

Table of Content

McDonald’s and Burger King are popular fast food restaurants that function as franchises, with individual owners adhering to the franchise’s guidelines. They are renowned for their hamburgers and french fries and compete in terms of nutrition, service quality, and overall atmosphere. With over 50 years of history, both McDonald’s and Burger King take pride in providing hamburgers that excel in nutritional value.

When comparing the burgers served by McDonald’s and Burger King, we find that McDonald’s offers the Big Mac while Burger King serves the Whopper. The average weight of a burger at Burger King is slightly heavier than McDonald’s, weighing 121 grams. It contains 9 grams of total fat, 30 grams of carbohydrates, 12 grams of protein, and 490 mg of sodium according to In contrast, the average weight of a burger at McDonald’s is 100 grams with 9 grams of fat, 31 grams of carbohydrates, 12 grams of protein, and 480 mg of sodium as stated on Both restaurants state that their burgers are made with 100% beef.

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Burger King grills their burgers to achieve a delicious outdoor cooking flavor, while McDonald’s cooks theirs on a flat grill to give them a home-cooked taste. McDonald’s allows customers to personalize their burgers with toppings such as ketchup, mustard, pickle, and onion based on their preferences. In contrast, Burger King offers their burgers with ketchup, mustard, and pickles and also provides customization options. When it comes to pricing, McDonald’s hamburgers are more affordable than Burger King’s but still offer better value. Despite being slightly smaller in size at McDonald’s, this means that consumers will be consuming fewer harmful ingredients like sodium present in a regular burger.

There is a noticeable difference in the nutritional values of the Big Mac and the Whopper. According to McDonald’s, the Big Mac contains 1170mg of sodium, 770 calories, 44g of protein, 40g of fat, 59g of carbs, and 2g of Trans fat. On the other hand, Burger King states that the Whopper has 980mg of sodium, 630 calories, 25g of protein, 35g of fat, 57g of carbs, and 1g of Trans fat. Therefore in terms of nutrition Burger King’s Whopper surpasses McDonald’s Big Mac. It is important to note that a typical sandwich contains around
of sodium.Higher sodium intake is associated with an increased risk
of high cholesterol,
high blood pressure,
and heart attack.

When comparing the french fries of McDonald’s and Burger King, there are several differences to consider. McDonald’s offers smaller shoestring-sized fries, while Burger King serves larger fries with more spud. In terms of sodium content, McDonald’s fries release 2.27 milligrams per gram, whereas Burger King’s fries release 3.73 milligrams per gram.

In terms of pricing and weight, a large serving of McDonald’s fries costs approximately $1.99 and weighs 154 grams with 350 milligrams of sodium. On the other hand, Burger King’s large fries cost around $1.89, weigh 190 grams, and contain 170 milligrams of sodium.

Burger King’s french fries are bigger than those of McDonald’s, indicating a greater amount of potato. Moreover, Burger King offers larger servings. The company highly values customer service. However, in 2008, Burger King encountered issues with cooking techniques and broilers, leading to the sale of undercooked hamburgers. These burgers were cooked at a temperature of 131 degrees instead of the required 155 degrees for safe consumption. Burger King took this matter seriously as it jeopardized their commitment to serving customers appropriately.

Undercooked hamburger poses a risk of containing harmful germs and bacteria, which can lead to customers experiencing food poisoning and contracting diseases. Burger King is determined to avoid such incidents in order to offer outstanding service. Since 2005, select Burger King outlets have started providing complimentary high-speed Internet access, commonly referred to as Wi-Fi. While other establishments charged for internet access, Burger King decided to offer it for free as a gesture of appreciation towards their valued customers.

The free service can also be accessed using PDA’s, which are hand-held devices that combine computing, telephone/fax, Internet, and networking features. Additionally, when customers have a complaint, McDonald’s listens. In July 1992, McDonald’s became the first chain to implement a formal policy guaranteeing free meals for every dissatisfied customer. This guarantee assures customers that if they are not satisfied, McDonald’s will make it right or their next meal will be free. Customers can receive a free meal if they do not receive a hot meal, quick delivery, friendly service, or an accurate drive-thru order. This program was created to promote consumer confidence and encourage employees to work hard in order to satisfy all customers. McDonald’s aims to provide value and achieve 100% customer satisfaction. These facts demonstrate McDonald’s and Burger King’s commitment to providing their customers with the service they deserve. Without their loyal customers, they would not have establishments to be concerned about, so they are devoted to ensuring customer happiness.

McDonald’s is a family-oriented restaurant that offers a play place for children to enjoy their meals. Apart from serving delicious food, McDonald’s also provides a jungle play gym where kids can have fun after finishing their meal, allowing the rest of the family to continue dining. Additionally, some McDonald’s locations have a recreational area with building blocks and other items for kids to enjoy while dining. If the parents finish their meal and the children are still playing, newspapers are available for the parents to enjoy reading.

McDonald’s not only provides Wi-Fi for convenience, but also supports the Ronald McDonald House. The first Ronald McDonald House was established in Philadelphia in 1974 and is situated near hospitals. It offers temporary lodging for children, typically battling cancer. Families who often travel long distances to be with their suffering children can avail of the facility for as little as $15 a day or even at no cost.

The Ronald McDonald house was established to create a supportive and caring environment for all individuals involved. Its inception can be credited to Fred Hill, a Philadelphia Eagles football team member, when his daughter was diagnosed with leukemia. Jim Murray, a friend of Hill’s, reached out to McDonald’s in hopes of raising funds for a facility where parents could stay near the hospital. The resulting facility, initially just a regular house, was given the title “Ronald McDonald House” when the franchises pledged to donate all proceeds from a special promotion.

McDonald’s and Burger King both prioritize creating a welcoming atmosphere for their customers. McDonald’s aims to showcase the desired ambiance not only within their restaurants but also beyond, showing their dedication to customer care. Similarly, Burger King has established a family-friendly environment. In 1997, Burger King implemented a nationwide initiative from 4 p.m. to 8 p.m., allowing customers to order their hamburgers and french fries and comfortably wait at their tables until served.

While waiting, adults at the restaurant would be served popcorn as a snack and children would receive crayons and a paper placemat to color on. This helped entertain customers before their food arrived. Customers expressed their preference for a relaxed dining experience and an ambient atmosphere during dinner time. Burger King accommodated these requests while McDonald’s focused on providing convenience for parents with their slogan “You deserve a break today.” In contrast, Burger King emphasized customization with their slogan “Have it your way.” Both restaurants prioritize customer satisfaction above all else.

The question of who provides a better nutritional burger, superior service, and a more enjoyable atmosphere can vary depending on the individual. Each family restaurant has its own advantages and disadvantages, so the answer is subjective. Personally, I prefer McDonald’s as I find their service to be superior. Additionally, I appreciate their commitment to creating a fun atmosphere through their Ronald McDonald initiative. Once again, McDonald’s has proven themselves worthy of praise. The iconic golden arches undoubtedly take the crown!

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McDonald’s vs Burger King. (2016, Nov 25). Retrieved from

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