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Autobytel.Com Case Study

Business Process

Car

Sales

Words: 1273 (6 pages)

In 1999 Autobytel. com was leader in the online car referral business amongst a very competitive market. The online car referral concept was based on giving the consumer a way to shop for automobiles online that didn’t involve going to a dealership and dealing with high pressured sales. When time came to buy the automobile…

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