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Fedex Strategy Analysis Sample



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    Federal Express ( FedEx ) Corporation is a planetary logistics and supply concatenation direction company. FedEx has been known for their multiple inventions in information systems which they have integrated into their logistics and supply concatenation direction systems. This instance survey analyzes schemes used by FedEx that helped gain its success as a planetary express transit company. In add-on to that. the study examines FedEx’s reorganisation schemes in going a company that offers more than express transit and at the same clip better profitableness of the company.

    As FedEx invented the air/ground express industry. it was able to set up a dependable and reputable trade name. FedEx was able to construct a strong transit and logistics infrastructure through geting its ain transit fleet and its initial amalgamation with Parts Bank. FedEx besides invested to a great extent in their IT systems and gained its success through its advanced package development that was able to incorporate participants in the supply concatenation.


    Federal Express ( FedEx ) was formed in 1973 as an express bringing company. It so evolved to a planetary logistics and supply direction company. The success of the Company was extremely attributable to its extended path records of investings and inventions in IT systems. The Company was able to associate participants in the supply concatenation and identified points along the supply concatenation where it could supply direction services. Despite this. their logistics concern was fighting in public presentation and failed to bring forth net income.

    The acquisition of Calibre Systems. Inc. in 1998 was aimed to reenforce FedEx’s committedness on going more than merely a transit concern. Following this acquisition. five subordinates were formed. Calibre Systems. Inc. and its subordinates had a wholly different client base from FedEx and provided luxuriant logistics operation and Fuller supply concatenation solution to FedEx. These subordinates operated independently. but compete jointly under unrelated names and Sons. Customers continued to tie in FedEx with transit and the FedEx trade name did non vibrate through these subordinates. as hoped by the company. In 1999. a major reorganization of the Company was done and the FedEx trade name was extended to its subordinates. There would be one point of contact for FedEx’s clients. However. because these subordinates still operated independently with different squads of bringing and pick-up. a inclination for duplicate of resources could still happen. FedEx would besides hold to expect the challenge of set uping a dependable residential bringing concern that was led by UPS.

    This study seeks to analyze the instance presented by FedEx and to place FedEx’s critical success factors and recommendations that FedEx can implement in order to turn to this job.

    3External Analysis ( PEST )

    3. 1Political

    Throughout the Company’s operations. several ordinances have helped with the success of the Company. Deregulation of the air hose industry. allowed landing of larger air cargos. which led to take down operating costs of FedEx and deregulatings of the hauling industry allowed regional hauling systems to take down costs on short draw trips. Bilateral understandings between states. such as trade deregulatings in the Asia Pacific opened up new markets for FedEx as more concerns seeked planetary enlargement. therefore depending more on international cargo transit.

    3. 2Economical

    Due to globalization. a turning tendency was observed where concerns expanded across national boundaries to capture new markets and outsource production. This increased the demand for motion of goods which created demand for planetary transit. From increasing rising prices and competition. concerns were sought to cut down operating costs. hence demanding for more efficient logistics direction to cut down stock list costs and implement just-in-time stock list.

    3. 3Social

    FedEx encouraged its clients to incorporate its systems to their concerns. In return. clients will be able to cut down stock list. salvage clip and repositing costs. At the same clip. advanced clients were demanding for greater integrating of FedEx’s systems. FedEx was able to plan and develop customised package for their clients in order to heighten integrating. such as an extranet for Cicso Systems.

    3. 4Technology

    FedEx is a company built around the usage of engineering. Continuous research and development of advanced package have helped the Company make its success. As a consequence. FedEx was able to associate its webs to enable sharing of information between sections and within sections in the company to increase operating efficiency. cut down costs and besides to better client services.

    4Porter’s Five Forces

    4. 1Bargaining power of providers – High

    Suppliers are able to act upon pricing of merchandises as they serve industries other than the air freight industry. giving them control over their monetary values.

    4. 2Bargaining power of purchasers – Moderate

    Competition in this industry maintains the monetary value at its true market value. As this industry is seen as a market driving industry. many are non cognizant of the possibilities that engineering can offer. Therefore. it is easy to act upon purchasers. doing them dependent on the engineering. velocity and service offered by the company.

    4. 3Threat of new entrants – low

    Companies need big sums of capital to start-up. and a strong. trusted trade name. Trade duties and international ordinances are seen as a possible menace as they are straight able to act upon the economic system. hence impacting the Company’s gross revenues and services.

    4. 4Threat of replacements – moderate

    Substitutes for the Company are ships. trucks. and trains. Customers who use the Company’s services desire fast. low cost and convenient bringing. which can non be offered by other manners of transit. However. the coming of Internet has decreased the demand for cargo of paperss as people are now able to utilize the electronic mail. picture conferencing and besides the Facsimile.

    4. 5Degree of Rivalry – High

    Rivals compete utilizing monetary value cuts. It is besides comparatively easy for clients to exchange trade names for basic transit demands at a cheaper monetary value. On the other manus. as companies demand for greater integrating of FedEx’s systems into their concern. client trueness additions and shift costs would be high. detering clients to exchange.

    5Competitor Analysis

    5. 1UPS

    UPS is the market leader for residential bringing service. Unlike FedEx. UPS outsourced their information systems development by organizing strategic confederations wit Open Market. Inc. . IBM and Lotus ( UPS. 2007 ) .

    5. 3DHL

    DHL’s express service links 120. 000 finishs in more than 220 states and districts with 500. 000 employees. DHL is good known for their cheaper costs. the ability to offer cargo and box transportation service worldwide. to countries such as Iraq and Burma ( DHL. 2007 ) .

    5. 4TNT

    TNT is chiefly based in Europe. supplying services such as postal bringing in the Netherlands and show station worldwide. TNT serves more than 200 states and employs about 127. 000 people. The company employs 48. 000 employees worldwide and has a fleet of 43 aircraft and operates over 19. 000 route vehicles ( TNT. 2007 ) .

    Company Analysis

    6. 1Strategy

    With the Internet and Intranets. FedEx used engineering to associate supply ironss to the point of natural stuffs and identified points along the supply concatenation where they could supply logistics services. Through this. concerns were able to cut down stock list and pattern just-in-time stock list while salvaging costs on warehousing. and inventory direction.

    From the instance survey. FedEx has been identified as a multinational decentralised company where subordinates operate independently. concentrating on their several specializations. but compete jointly ( DeWit & A ; Meyer. 2004 ) .

    6. 2Marketing

    FedEx is observed to market through web sites. such as join forcesing with Netscape and Cisco Systems. Television advertizements have been seen to stress on the value of FedEx’s services portraying how FedEx saves clip and costs in transit by supplying solutions for concerns. The PowerShip Programme. among their successful inventions. is a package designed to let their prioritized clients interact and integrate with FedEx straight sing information of cargos. and logistics.

    6. 3Market Positioning

    FedEx’s selling scheme is based on supplying luxuriant logistics direction and Fuller supply concatenation solutions through its five subordinates. Alternatively of sub-contracting their cargos and information systems development to a 3rd party. FedEx differentiates from its rivals by concentrating on constructing up their information systems and their ain fleet of transit.

    6. 4Financial Performance

    Fiscal Analysis200019991998

    Gross saless Growth8. 84 % 5. 67 % 11. 48 %

    ROE14. 38 % 13. 54 % 12. 69 %

    ROA10. 79 % 10. 88 % 10. 57 %

    Gearing ratio0. 370. 290. 35

    Interest Cover Ratio11. 711. 88. 23

    From the tabular array above. gross revenues growing has improved significantly in 2000 compared to 1999. from 6 % to 9 % . The diminution in gross revenues growing seen in 1999 was partially due to the Asiatic economic crisis. where there was a significant sum of outbound traffic destined for that part. In add-on. the U. S. deferred package growing rate besides diminution in 1999 due to direction actions that restrict the growing of these lower-yielding services. However. their gross revenues growing picked up in 2000 and one of the chief watercourse of gross came from international bundle volume and output. peculiarly in Asia and Europe. FedEx has a low geartrain ratio. which signifies stableness and decreased hazard for stockholders. Their involvement screen ratio is high. bespeaking that FedEx is able to cover its involvement debt.

    6. 5Information Technology

    Through puting in IT systems. FedEx was able to present radical programmes that managed to reengineer the supply concatenation. Among them are the COSMOS programme ; intended to maintain path of all bundles handled by the Company. In 1984. The PowerShip programme ; which was launched to better the efficiency and control of its bringing systems. FedEx besides introduce the saloon codification labelling to anchor transit bringing. With IT. FedEx was able to associate its physical bringing of packages and the direction and use of the flow of information sing the bringings.

    6. 6Human Resource

    Because FedEx purposes to accomplish maximal employee satisfaction. FedEx has assorted advanced HR patterns that earned them the repute of being one of the most employee-friendly companies in the universe. Framed and valued since FedEx’s origin in 1973. the people-service-profit ( PSP ) doctrine viewed employees as cardinal subscribers to the company’s profitableness.

    7Critical Success Factors

    We have identified several critical success factors that FedEx should hold in order to win in this industry:

    *Strong logistics and IT systems


    *Strong Leadership

    *Global web of distribution Centres


    *Economies of Scale

    *Good provider relationships


    *Large transit capacity

    Among these. the top four critical success factors that we have identified are:

    *Strong logistics and IT systems

    Due to globalisation of concerns and information engineering progresss. the demand for strong and dependable logistics and express transit in the market place has increased. It is of import that a company in this industry to be able to pull off its supply concatenation expeditiously. FedEx. who invented air/ground express bringing. has one of the most well-managed logistics operations. Through engineering. FedEx is able to complect and administer information to participants in the supply concatenation. This enabled linking of companies to other parties in the supply concatenation. hence fiting supply with demand.


    The ability to transport goods within a short time-frame determines the dependability and criterion of an express transit company. Shorter transit times in this industry indicate the efficiency of a company’s system. Speed is a critical non merely for the Company. but besides for its customer’s success. With FedEx’s advanced engineering and logistics direction. the order-to-payment rhythm was shortened. which in bend led to betterment of the hard currency flow rhythm and created client satisfaction.

    *Global web of distribution Centres

    A broad web of distribution centres is of import as it determines and reflects the capacity. efficiency and dependability of a company to transport goods to finishs requested by clients. FedEx operates in 211 states with 34. 000 drop-off locations. They strive to construct a dependable substructure that is able to link the world’s GDP. with a doctrine of ‘Whenever a concern was conducted. there was traveling to be motion of goods’ .


    With increasing competition. invention in logistics direction and transit has become indispensable to keep a competitory advantage. Companies that are able to introduce to heighten their supply concatenation direction and transit will be able to bask holding the first mover advantage as this industry is a market driving industry. Through its advanced package. FedEx has been able to construct a repute for incorporating engineering to its logistics direction.

    8SWOT Analysis

    8. 1Strengths

    Strong trade name image in express transit

    oWith the first mover advantage. FedEx built a trade name that was recognized in express transit.

    oThrough its package inventions. FedEx enhanced its trade name by supplying value-added services that allowed trailing of bundles and a strong logistics direction.


    oUsed aeroplanes and trucks otherwise than any other company before them giving them the first-mover advantage.

    oHeavy accent is put on R & A ; D for new package. 10 % of their entire grosss were allocated to R & A ; D. This commitment keeps clients from exchanging to other service suppliers.

    oThe Company besides has good communicating with their clients. The Company has introduced the first PC-based automated transportation system that allowed tracking for clients on all cargos.

    Robust Operationss

    oThe Company provides guaranteed. time-definite bringing of bundles. paperss and cargo to 211 states with 34. 000 drop-off locations. a fleet of 648 aircrafts. more than 60. 000 vehicles and managed over 10 million square pess of warehouse infinite worldwide.

    Ownership of ain transit fleet

    oWhile rivals depended on commercial air hoses and sub-contracting cargos to 3rd parties. FedEx emphasized on geting their ain transit fleet.


    oIncorporating smaller companies with similar operations under its belt to synergize and command more of the market.

    8. 2Weaknesses

    Weak stigmatization in subordinates

    oThe company’s logistic and supply concatenation operations were fighting with the historical image of the company every bit merely an express bringing concern.

    oPromoted five different subordinate companies with wholly unrelated names and concern logo which cause clients confused and resource duplicated.

    Rising Monetary values

    oFedEx’s monetary values are above their existing rivals. This can be a failing if their clients do non comprehend a difference between Federal Express and its competitors’ services.

    8. 3Opportunities


    oFedEx should ever seek to spread out its webs to states. such as Europe and Asia with more integrating of economic systems


    oFederal Express can go on to get companies. such as resettlement companies to spread out into other countries in their industry


    oWith the growing of on-line retail gross revenues. FedEx can supply solutions for e-businesses that will be able to incorporate its services into the retailer’s concern applications.

    8. 4Threats

    *Increasing fuel monetary values

    oImpact upon the Company’s income it will impact the demand of transit


    oWith electronic mail and on-line security. the demand for nightlong messenger is reduced

    *Economic and Political Conditionss

    o The company is capable to world’s economic and political status as a whole. As a planetary company. they are capable to much more hazard than domestic companies. And US economic downswing

    *Intense competition

    oFedEx’s cardinal rivals are UPS. DHL and TNT. which provide similar services to FedEx. These companies have strong international operations


    9. 1Corporate Degree

    Single scheme to accomplish competitory advantage

    Because different subordinates are runing independently. the company scheme might look out of focal point. It is of import that the Company has one clear focal point. to better aline its activities and resources to carry on its concern successfully ( DeWit & A ; Meyer. 2004. p. 233 ) . The Company can use the scheme canvas ( Kim & A ; Mauborgne. 2006 ) to place the boundaries of their industry in which they compete in. Through this. they might be able to place and reduce/eliminate factors that do non convey important value to the company.

    Time frame: immediate and should be re-visited on an one-year footing

    *Benefits: company will be able to synergise. construct company civilization. avoid unhealthy competition between subordinates. able to work towards one purpose

    *Costs: opposition from employees. construction alteration leads to fiscal costs ( but merely short term )

    Work towards a multinational construction

    Subordinates will be able to make mutualities among one another. leting information to flux through each subordinate ( Barlett & A ; Goshal. 1995. cited in DeWit & A ; Meyer. 2004 ) . The client database should be integrated onto one system. let unfastened communicating and direction should see worldwide beginning of accomplishments. thoughts. capablenesss and cognition that can be harnessed for the benefit of the administration.

    Time frame: immediate and ongoing

    *Benefits: addition invention and flexibleness. synergise between subordinates. easier flow of information. stronger relationships in the administration. strong company civilization and at the same clip. subordinates are able to work independently and efficaciously to carry through their company’s ends and aims

    *Costs: clip consuming and costs in preparation

    9. 2Business Degree

    Integrate multiple databases

    As FedEx still had different squads of bringing and pick-up staff. there is still a inclination for duplicate of work. pick up and bringing. Customer database should be integrated to supply one point of citing and standardisation across the company worldwide. which in bend saves clip and costs.

    Time frame: immediate and ongoing

    *Benefits: more organized database. prevent duplicate of work. increase truth on timing. more effectual to work between subordinates with same database. same bringing and pick-up staff

    *Costs: set up plan to incorporate database. HR – IT expertness. clip devouring ( initial )

    Geographic independency

    Regional offices could be established to command logistics and bringing direction in a peculiar part. This is aimed to cut down transit clip between states in the same part. if possible. less than 24 hours.

    Time frame: 2 old ages

    *Benefits: able to present in less than 12 hours within a group. shorten supply concatenation. bridge the spread between distant countries. able to hike economic system of other states. particularly developing states

    *Costs: market research. package development. puting up substructure. exchange rates

    9. 3Network Degree

    Continuous enlargement globally and locally

    As FedEx is ‘carrier-agonistic’ . FedEx merely uses their transit where it fitted in footings of costs and geographical coverage. To make this. FedEx could organize confederations with local transit companies in countries without FedEx operations.

    Time frame: immediate and ongoing

    *Benefits: increase client satisfaction. increase geographic coverage in distant countries

    Online coaction

    Because FedEx consciously avoided residential bringing concern. UPS has had the chance to take in this concern section. To countervail this impact. FedEx could put up on-line coactions with e-businesses such as Amazon and e-bay. supplying transit of goods to consumers covering with these e-businesses. This is aligned with FedEx’s program of concentrating more with business-to-consumer e-tailing.

    Time frame: immediate and ongoing

    *Benefits: able to use and join forces with established e-businesses and make out to new sections of clients. which addition grosss. able to tie in trade name with celebrated web sites. with the addition in on-line shopping. coactions with these concerns will supply a stable gross watercourse

    *Costs: set up costs. committee costs

    9. 4Functional Degree

    Continue research and development

    As invention in engineering has helped the Company make it’s success. FedEx should go on this attempt in presenting new systems into the industry to be able to drive markets and maintain a competitory advantage.

    Time frame: ongoing

    Benefit: continue to keep a competitory advantage and looking for new developments to be in front of competition

    Cost: research and development costs


    As the FedEx trade name did non vibrate through FedEx’s five subordinate companies. an addition in selling should be implemented in order to increase the presence of these subordinates in the market place. FedEx could roll up their services. enabling clients to unite the scope of services provided throughout the subordinates with a cheaper monetary value.

    *Increase selling through advertisement and publicities ( price reductions ) to increase presence in wellness. automotive and consumer industry. Business to consumer ( e-tailing )

    Time frame: ongoing

    *Benefits: addition trade name consciousness through these five subordinates. addition trade name trueness and spread out client base through proviso of bundling

    *Costs: selling and advertisement


    In decision. FedEx is the world’s largest express transit company. presenting little bundles throughout U. S. and to 220 counties worldwide. . The success of the company can be explained by a figure of critical success factors. FedEx has established acknowledgment from the construct of “next twenty-four hours bringing service evolution” due to shorten lead clip of merchandise bringing. The company has developed and built its transit and logistic substructure by utilizing engineering to created advanced systems. The ability to complect and administer information to the full participant in a supply concatenation became the focal point of the company.

    FedEx has a strong trade name image. The company has the most accepted names in the planetary express bringing service section as quick. and dependable. As a consequence. the company is able to drive domestic grosss. and facilitate international enlargement.

    FedEx introduced three major strategic enterprises in 1999. which are: calling their subordinates under the FedEx trade name. reorganisation of their client service with one point of contact. and the debut of a new low cost residential bringing service ; in order to accommodate and develop the company with the fast changing in the industry and be able to finish with its rivals in the market.


    De Wit B. and Meyer R. . 2004. Scheme: procedure content. context. Thomson: Singapore. International Thomson

    DHL Website. 2006. viewed 15/01/2007 & lt ; World Wide Web. dhl. com & gt ;

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    FedEx 1999 Annual Report. viewed 12/01/2007 & lt ; World Wide Web. fedex. com & gt ;

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    Kim. W. C. and Mauborgne. R. 2006. Blue ocean scheme. Harvard Business School Press. Boston. Massachusetts.

    TNT Website. 2006. viewed 15/01/2007

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    Fedex Strategy Analysis Sample. (2017, Sep 17). Retrieved from

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