Since the age of eight, I have always been fascinated by makeup. It was always one of my passions to test out new makeup products and apply makeup on myself or others to create a variety of new looks. I would always take my mother’s makeup when she wasn’t home and apply it to face before she came back from the grocery store. It made me feel pretty and confident when I had a pop of her pink Maybelline blush on my cheeks to hide my pale skin or a stroke of her L’Oréal mascara on my eyelashes for them to look a bit fuller. As I got older, I realized I wanted to create my own makeup brand, and have it sold in all the cosmetic stores around the world. I want to create my own makeup brand because I want to be the one to make other people feel confident about themselves while using my makeup products, establish new formulas and create new colors. The idea of this intrigued me to look further into the field of entrepreneurship, and I eventually decided that I wanted to pursue a double major in business administration and chemistry to be able to create and establish my own line of cosmetics.
I chose to do a double major in business administration and chemistry because with a degree in business administration, I will be trained to organize, plan, and manage within an organization or on my own. I will also be able to identify the needs of customers, markets, and operations. With a degree in chemistry, I will be able to formulate and invent makeup products with ingredients that will be beneficial to my customers. Additionally, I won’t have to depend on others to create my makeup products and I will be able to generate more profit for myself. As an entrepreneur, I would help those who are un-employed and in need of a job be able to get one in my company.
For one to become an entrepreneur, you ought to have an entrepreneurial mindset. “It’s an ability to recognize opportunity and the willingness to take a risk” (Day 1). You must create a vision or idea, conduct customer trial and error, write out a business plan, obtain funds to launch your business, and implement your business plan. With becoming an entrepreneur, there are also many keys things to keep in mind. You must be compelled to understand your strengths and your weaknesses for your business to succeed and you must keep up with all marketplace changes, problems, technology, and competitors. To be successful in the world of entrepreneurship you must always be driven, adaptable, ambitious, and reliable. Without all these traits, your business will not succeed.
Most entrepreneurs use a variety of ‘‘boot strapping’’ skills to “secure the finances required during the initial stages of new business formation” (Keister 27). Many borrow money from family or friends, detain their own salary, or use credit cards to purchase all the supplies and equipment primarily needed for their company or business to flourish. These are all the primary ways that entrepreneurs can get around capital rationing constraints. With starting up the business, there comes many risks. Entrepreneurs most often face challenges in preferences of consumers and increased competition.
There is not only one type of entrepreneur, there is seven: traditional, serial, lifestyle, virtual, social, green, and wannabe. I personally want to become a traditional and virtual entrepreneur because I want to own a small business with “schedules defined by customers,” and I want to be able to conduct my business on social media via the internet to be able to offer “assistance, communication, and conduct marketing” (Day 2). With being a traditional and virtual entrepreneur, it would allow to me to attract more customers, and increase competition with existing makeup brands.
One of the reasons I truly would love to pursue a career as an entrepreneur in the field of makeup is because I want to help others feel confident in their own skin. Meaning, I want to be able to have a customer say that they look flawless or perfect while wearing my line of cosmetics. Many people have flaws on their skin from birthmarks to pimples that they don’t feel comfortable showing. I want to create makeup that would hide all the imperfections one sees in themselves that would give them the opportunity to feel beautiful.
With my makeup line, I want to formulate foundations, concealers, eyeshadows, and lipstick to have a creamy consistency instead of the average dry one that flakes off skin, like the Revlon and Covergirl makeup products. Not only will I be formulating products to have one of the best consistencies in the world, but I also will be creating them with ingredients that will be helpful to my customers, such as Aloe Vera, Argon oil, and Vitamin C. My makeup products will be cruelty free and vegan. They will not include any sign of sodium lauryl sulfate, parabens, or polyethylene.
In conclusion, one of the most astonishing things about pursuing a career in the field of entrepreneurship is that I will be able to control every aspect of my makeup business. With having my own business, I will be able to regulate the money that comes in and the money that goes out. While being a traditional and virtual entrepreneur, I will create a brand of makeup that will leave customers self-assured because it will hide all their imperfections. They will always be fascinated by their skin because of the creamy generated formula and healthy ingredients they will be using with my brand.
